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About the Owner
An ezine is a newsletter sent out periodically, monthly,
weekly or daily, to subscribers who have opted to receive it.
It is a very important tool for building an online business.
It keeps you in contact with your potential customers,
allows you to build a trusting relationship with them,
gives you a chance to build your reputation and also
gives you another avenue of income, via selling
advertising space in your ezine.
Publishing an ezine is very important to your online
business for all the reasons stated above and more.
If you do not know anything about ezines or ezine
publishing, I will attempt to give you a start with
There are several things you need to publish an
*Clean design - keep it neat and easy to read.
Do not jumble it up with a lot of decorations.
*Good content - give your subscribers information
they find helpful and can actually use.
*Original material - write some articles
yourself and give your subscribers something
they can't get anywhere else.
*Personality - add a little you into
your ezine and make it a little fun and personal.
*Reliability - if your ezine comes
out on Fridays, make sure you send it out every
Friday. If you can't for some reason, let your
subscribers know ahead of time!
*Knowledge - make sure your business and
your ezine deal with something you know about and
are very passionate about.
As soon as possible you also want to invest in a good mailing list manager such as GroupMail.
This one is very fast and easy to understand. If you cannot afford to invest in one right away, start out either managing your list yourself or finding a free list manager.
You do not need a website to publish an ezine. You can run your business right from your ezine, although I would recommend having a website as well.
This tutorial will deal with the three major steps of ezine publishing.
1. Design and format
Read over the information and feel free to
if you have any questions.