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My Own Ezine                 December 28, 2004 Issue 10

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==> The MOE Mission

Welcome to My Own Ezine and thank you for subscribing.
This ezine, "MOE", will help you to start your own ezine
and to grow it into a profitable venture by learning about
the many aspects of ecommerce and internet marketing.
I value all my subscribers and welcome all opinions,
comments and questions. Please contact me at:

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In This Issue

==> Timely Topics
==> Recommended Resource
==> Freebies For You
==> EBusiness Resources
==> Guest Article: by Diane Hughes
==> Free Ezines / Ebooks
==> Work The Web
==> Tips & Tricks for You, Your Home & Your Business
==> Subscription Management & Contact Info

==> Timely Topics

Welcome to this last issue of My Own Ezine for 2004.
Despite all the misery and tragedy of the year, I hope your
year was joyful, rewarding and prosperous. If My Own Ezine
has contributed in some small way to your business or your
life, then I will count the year as very rewarding for me too.


Be sure to visit the Ad above and get your f*ree software.

Our Recommended Resource from Priya Shah will help
boost your web site's ranking in the search engines.

In the Freebies section, see how co-op advertising can help
you gain wider exposure for your web site.

Building a subscriber base is of paramount importance in
online marketing. Check out the e-Business Resource that
builds your list for nothing!

Our Guest Article this week comes from Diane Hughes:
"Little Known Tax Deductions That Can Save You Big"
This info can help no matter what kind of online business
you have. After reading the article, check this out:

In the F*ree e-Books section, you can hear some good
advice from Yanik Silver on writing good web copy. Good
writing is probably the last thing we think about in starting
an online business, but is our first stumbling block.

Our Work-The-Web recommendation comes from the folks
biz-whiz.com. People actually do get paid to take surveys
and participate in focus groups.

Don't forget to review the Tips & Tricks section. You never
know what you'll find. This week you'll find the answer to
using Clickbank and purchasing with a credit card even if
you live in a country where you can't do it now. But you can!

==> Recommended Resource

In her new manual, "Number One in Your Niche", Priya Shah
details the exact methods that she has used to get her niche
websites to the top of the search engines. She shows you
how to source your content and optimize your web pages.
If you want to learn how to be Number ONE In Your Niche,
learn how to channel traffic to your site to get it to the top
of the search results. See how she got High Rankings for her
content pages - some "tricks" are not even mentioned in
"expert" circles. To dominate search engines with content:

==> Freebies For You

SERVICE - promote your web site by "word of mouth". This
free service by Tellafriends requires a simple addition of HTML
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their friends, promoting your web site by "word of mouth".
NETWORK - build link popularity and, at the same time,
spread your advertising message across many web sites.
Digitalpoint.com has set up a network of site owners who
offer ad space to the network and, in exchange, receive ad
placements on the network of sites. You get more advertising
exposure and higher ranking in search engines because of
the increase in linking power. Best of all, there's no cost!
CLIPART - customize your own headings, buttons, arrows
bullets, dividers and fonts for your web site. Also free icons
and clipart.

==> eBusiness Resources

This is a great way to build an opt-in list for your ezine, and
it costs you NOTHING! Simply complete the signup process
and "you're ready to grow your opt-in list exponentially!"
When you paste this link on your website or in your ezine,
anyone who signs up for ListFire through your link will
immediately start building your list for you for 15 levels deep.
Be sure to check it out at:
If you need original graphic designs for you web sites, you
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==> Guest Article:

Little Known Tax Deductions That Can Save You Big
Copyright 2004 Diane Hughes

When you say "end of the year", most small business
owners think of two things immediately. The *second* is
the holidays. The *first* is taxes! While almost all of us pay
taxes quarterly, we still have to file in January. That means
November and December are spent getting ready. When
you're gathering all your information together for your
accountant, don't forget about these regularly overlooked


Sure, most of us already know that we can deduct a mileage
allowance from our taxes. However, many of us (especially
dot coms who don't travel much) don't bother to keep track
of our travels thinking it won't be worth the trouble. Oh,
but it is!

I had the same mind-set, but - at the urging of my
accountant - decided to keep track and see for myself. I'll
never neglect to do it again! Even though almost every
place that I travel is nearby, when I added up all the
10-mile trips to the office supply store, the bank, etc.,
it turned out to be a hefty total. Haven't kept track this
year? Start now.

Go back and look for deposits in your check register. This
would have meant you traveled to the bank on that date...
write it down. Do you have receipts from the office supply
store? You must have traveled on that day, too. Write that
down. Keep all your information on a log sheet with the
date, number of miles traveled round trip, and the purpose
of the drive (i.e., office supply store, bank deposit,
etc.). You'll be pleased to find that even short, weekly
trips all throughout the year can add up to 800 - 1,000
miles or more. Multiply that times the 2002 allowance of
36.5 cents per mile and you get a $292 - $365 tax deduction!


Did you sell products or services to someone who did not
pay you? Have you tried to collect the money without
success? You can write those losses off and get a deduction
for them. No, it won't equal the total amount of the money
you lost, but it is better than nothing.

Simply gather the information about the sale, the invoice
you submitted to the customer, and documentation of your
attempts to collect the amount owed. You do not have to
file bad debt deductions in the same year they occurred, so
if you have old losses, gather the information now so you
can include it on your 2002 return.


Almost any trip can become a business trip if you plan it
right. Even if you're traveling to your 20-year high school
reunion, you can write off your travel expenses IF you play
your cards right.

While mingling with your old chums, collect some business
cards, and hand out a few of your own. Ask people what
they do for a living (in tax talk that relates to "market
research"), and set up a phone call or two for when you
return home.

I know one woman who took a pleasure trip to England.
However, while she was there, she took tons of pictures of
museums, landscapes, etc. She gathered brochures and
picked up some information from a few local vendors. She
used these things to justify her trip as business travel for her
set design (theater) company.

No, you don't have to spend the entire trip talking/doing
business. Just be able to document that you did some
business while you were there. You can also take deductions
for lodging and meals while you're on your trip so save
your receipts!

As you can see, there are many tax deductions available to
you. To find out about more, set up a "pre-tax" appointment
with your accountant or tax pro. They can give you
information on additional tax deductions that might apply
to your particular industry. When you add up all the small
stuff, you can end up with some major tax savings!

Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits!

==> Free Ezines / Ebooks

Whether it be the best of times, or the worst of times, you
can make great money according to this F*REE 25-page
e-book from the Sky Vault Groupô. Look for secrets to get
customers to your website and to double your response rate.
Learn the basics of good web copy from Yanik Silver's
F*REE audio book, the 14-Point Web Copy Analysis of a
Winning Site. Listen as Yanik explains the formula that
built the copy for a real online web site.
Terri Seymour was a long time owner and contributor to
My Own Ezine. You can download a collection of articles
and resources by Terri from My Own Ezine for F*REE.
In her "Tips for Your Web Success", Terri shares the
discoveries she made during her years on the internet.

==> Work The Web

Looking for a little extra income? The folks at biz-whiz.com
have hand picked a few companies that will pay you for
taking surveys. It costs nothing to join. They recommend
that you join all the programs to maximize your earnings.

==> Tips & Tricks for You, Your Home & Your Business

You have heard many times that content is king in ezines,
on web sites and in advertising. It's the words that you write,
not the fancy multi-media and wiggling graphics, that will sell
your message. You can start to write good copy for f*ree by
simply mining the tons of unsolicited sales copy that fills
your inbox daily.
A Marketing Plan is not an Advertising Strategy. It is a
structured way of identifying your business and your product
or service. It defines your costs, where your business is
strong and where it may be weak. It attempts to describe
your competition's vulnerabilities and its areas of dominance.
For some basic help, review the info from the SBA:
When that computer and internet terminology gets all too
confusing, go to this online dictionary for definitive help:
If you want to join a an affiliate program but live in a country
where you can't use Clickbank, you can get an address in the
United States. Then use this address to open a Clickbank
account to receive commissions. Get supplies and even a
Federal ID number to open a business in the U.S. Want to
buy online, but don't have a credit card? This company will
buy for you with their credit card, check or PayPal account.
2004 is slipping away but your tax worries are just starting.
Remember. If you own a small business or home business,
you can deduct wages paid to your children who work in the
business - up to $4100 per child. Weekly allowances and
money you give to your children for college  is not deductible.
Sell anything from a yard sale item to a collection by
posting your free classified ad at the Buysellcommunity.
If you're a buyer, you can browse through 20 interesting
categories, including those for Home, Business and Computer.
Give your eyes a break. When you're on the computer, look
away and refocus on a distant object. If you wear bifocals,
the constant movement of your head may cause neck strain.
Ask your doctor to raise the starting line on the bifocals so
you can read the computer screen.
Just bought this for my mother. This drug discount card
offered a 20% discount on prescription medicine at 55,000
pharmacies. It was featured on our local news station and is
marketed by a local insurance agent. Onetime cost of $60.

==> Subscription Management & Contact Info

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Thank you.

Stan Smith
Publisher, My Own Ezine
6 Winsome Lea
Falmouth, Maine   04105
© 2004 All Rights Reserved Worldwide


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