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About the Owner
November 18, 2008, Issue 109
Welcome to "MOE" -
about internet marketing
and publishing your own ezine.
In this Issue, you will
> How to make it
big online with a popular new system
> A f.ree report
on starting your own online business
> 9 Tips For
Effective E-Newsletters (Ezines)
> A great place
to get e-products to sell
> Where to
download f.ree Color capture software
> Where to
download f.ree email writing software
> A f.ree report
to improve your target marketing
> A source for
3,000+ f.ree Plugins for WordPress
> And, links to
my archives of marketing tips,
f.ree ebooks, software and articles
How to make it BIG
Imagine that you could begin to learn the
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internet income earners...and start in only
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Everything explained right down to the tiniest detail
This is NOT
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It's a Special Report You Can Claim for F.ree.
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The New Age W.ork At
H.ome Plan: Internet Based
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For Your Online Success: (Guest Author)
Tips For Effective E-Newsletters
By David Coyne
When you're not able to keep in touch with customers
as often as you like, an e-newsletter is a great way to
keep your company on their radar screen. It's also an
economical promotion method.
Having written and edited corporate newsletters over the
last few years, here are some of my tips on producing
1) Make the
most impact by having information that your
target market finds valuable. Approach it from the
perspective of your customers. This doesn't mean you
can't sell or promote your products but be sure there is a
mix of how-to articles and other useful information.
ask yourself when reviewing your newsletter
"What does this information mean to our customers?"
Keep the "big picture" in mind. Avoid the "diary/journal"
article of "We did this, then we did that." Writing a
sequence of events doesn't necessarily make interesting
customer feedback. After all an unread
newsletter is a waste of time, money and resources.
4) You may
want to incorporate company news from
other sources, such as press releases, speeches and
features could include a column by the
president or other executives, question and answer, letters
to the editor, a product or service related story, and a
preview of what's coming up in the next newsletter.
6) Have a
couple of back-up articles ready to go in case
you need to drop or reschedule an article. It's always
better to have too many articles than too few.
marks make writing look lively and
compelling. Use them frequently in your articles. You
can also include relevant quotes from noted personalities
and business leaders.
8) If your
e-newsletter is created as a web page on your
company's site, you need to entice customers to go and
read it. Send an email to customers announcing a new
edition has been posted. Include the article titles.
9) Make one
staff person responsible for final approval.
Never approve by committee. You'll never get everyon*e to
agree. Trying to incorporate everyon*e's comments will
only create a convoluted newsletter.
About the Author:
is a B2B copywriter and marketing
communications specialist. Need sales responsive
web content, seo copywriting, direct mail copy,
or marketing advice? Contact David at his website
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> While Web surfing, have you ever seen a color that you
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Read about the other 17 features in this f.ree download at:
> I can't believe they don't charge you something for this
software. If you're writing emails for Solo a.ds or setting up
a series of emails for an autoresponder, you can write the
whole thing in Xmailwrite, then format it as easy as pie.
It also checks your a.d copy against 900+ s.pam words,
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> Don't let a down economy ruin your business. Here's a
f.ree guide to targeted marketing that will show you the
techniques you need to apply to web pages, sales letters,
and e.mail m.arketing. On page 6, you will find David's tips
on print newsletters which apply equally well to ezines:
> If you're a WordPress user, you may know this already.
Plugins can extend the capability of your WordPress blog.
And, you can find over 3,000 Plugins on the Wordpress
site. Get your f.ree downloads at:
> Access the MOE Archive of F.reebie Tips at:
> Download f.ree ebooks and software from MOE at:
If you missed the last issue of "MOE", you'll find it at:
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