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About the Owner

My Own Ezine              October 31, 2006,  Issue 57

Welcome to "MOE" - MyOwnEzine.com's ezine about
email marketin*g and publishing your own online newsletter.

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E-Marketing Tips:

10 Ways To Maintain Profits In A Slow Economy

1. Sell more back end products to your existing customer
 base. You already created rapport, trust and proved your
credibility to them.

2. Make it a practice to up sell to new and existing customers.
After they decide to buy one product, offer them another

3. Cross promote your products and services with other
businesses that aren't competition. You will reach a wider
audience at less cost.

4. Create joint venture deals with other businesses. You
can expand your product line and target other profitable
markets at a lower cost.

5. Start an affiliate program for your business. You will be
able to spend less profit.s on risk advertising and spend
more money on guaranteed sales.

6. Trade advertising with other businesses to save revenue.
You could trade e-zine ads, banners ads, links, print ads, etc.

7. Out source part of your workload. This can save on
employee costs, equipment costs, taxation costs,
expansion costs, etc.

8. Add low cost bonuses to your offer that have a high
perceived value. It could be ebooks, members only sites,
consulting, e-reports, etc.

9. Use viral marketing to promote your business on the
internet. Give away free stuff with your ad copy included
on it so others can give it away.

10. Follow up with all your prospects. You can use a free
e-zine, a follow-up autoresponder, an update or reminder
list, etc.

About The Author:
Cody Moya writes about  Business and Marketing in
his Free Internet Marketing Courses. You can sign up
for his Free Internet Marketing Courses and get
additional information at his website:

About Ezines & Email Marketing

When Did Internet Marketing Newsletters Begin to Suck?
By Daniel Cruz
"When did Internet Marketing Newsletters begin to suck?
I must've missed the memo on that one. Let me show you
the gist of practically every single newsletter I get in my
Inbox..."  (Read more at:)


> Email promotions can work, but you need to know how to do
them. To help you, Michael Rasmussen has released, at no
charge, some new videos that guide you through the process
of creating emails that sell. Watch the videos to learn an easy
step-by-step process for making money by advertising online.

> The Freeware Book began as a project in 2002 to highlight
freeware sites and resources in an electronic book format.
Since then it has been updated with a giant list of sites
offering freeware titles. Here's a chance to link directly to
a ton of sites with a ton of freebies. (.EXE format)

Recommended Resources:

> I've found a great site offering a copy of a viral website script
with a built in affiliate program, one time offers and more for
f.ree. They're also offering a great discount on a Pro version
(yes, there's always a paid version) with even more features.
The site is actually using the same software it's marketing,
so you can see the power in the process. All the features
are laid out for you on their site here:

> If your website, email or newsletter copy isn't working, get
help. Contact a copywriter like Nick Usborne, one who thinks
strategically and writes with experience. You can ask him to
write copy for your web site, emails or newsletters.

> Here's another infoproduct bargain. You can get a reseller
site, 5 new ebooks with PLR rights, 300+ PLR articles and a
year of re-usable marketing Content. All for $4.97! They carry
private label rights, so do anything you want with them.

Online Articles For Your Ezine or Web Site:

>>> On Starting A Business

5 Tips For Balancing Work And Home
By Craig Rowe
"Most people understand how difficult it can be to balance their
work and home lives once they get married and have children.
Somehow it seems that work life or home life is always
encroaching on the other and causing problems at work, at
home, and many times both. However the following five tips are
great options to help with balancing work and home..." (More:)

>>> About Finding A Product

Selling to the Bottom Line
By C.J. Hayden, MCC
"If you've ever wondered why more people don't respond to your
sales attempts and marketing messages, here's the first place
to look -- are you selling something that people are willing to
spend money on?..." (Read the rest at:)

>>> On Developing A Web Site

Three Reasons Why a Good Looking Website
Will Increas.e Traffic
By Cody Moya
"If you really want to increas.e traffic on your website, you may
want to step back and take a look at the site from a visitor's
point of view. A good looking website increases its traffic
naturally because those who visit it will likely come back and
tell their friends about it as well..."   (Continued online at:)

>>> For Marketing Your Business

The Secrets Of Chat Room Marketing Exposed
By Jinger Jarrett
"Just having a chat room on your Web site can create an
online community and bring visitors to your Web site..." (More)

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