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About the Owner

My Own Ezine              October 30, 2007,  Issue 82

Welcome to "MOE" - MyOwnEzine.com's newsletter about
email marketing, creating your own ezine, and building your
online business.

To avoid losing your bi-weekly issue to the filters, please
add me to your approved list:

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Quick Tips For Online Success:

Make Your Online Testimonials More Believable With:

> Pictures
Ask people to email a picture with their testimonial.
If they don't have one scanned, you could ask them to
send their picture by mail so you can scan it. The picture
will give your testimonials more credibility.

> Electronic Signatures
Most online testimonials have text signatures. So, do
something different. Ask people to mail to their written
signature to you, then scan it and upload it with their
testimonial. People will feel the testimonial is more official.

> Online Audio
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" in a search engine.

> Postcards
Have people mail you their testimonial on a postcard, scan
and upload it to your web site. This will give proof that the
testimonial isn't fake because it will have a post mark on it.

> Profiles
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining.

> Hand Written Letters
This is similar to the "electronic signature" tip. Scan and
upload the entire written testimonial or letter to your web
site. This will give your testimonials a feel of realism.

> Recordings
You could record peoples' testimonials over the phone with
a mini tape recorder. Then, record the recording on an
answering machine or voice mail service. On your web site
provide a phone number for each testimonial so visitors can
call to hear the actual testimonial.

> Email Messages
When you get email testimonials, publish the entire
email message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.

> Contact Information
When you get testimonials from people, ask them if you
could include their contact information under the testimonial.
This will allow potential customers to ask your current
customers questions about your product or service before
they buy. Usually, they will trust them more than you.

> Online Video
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.

Recommended Resources:

> Steven Holdaway is a  certified Google advertising
professional .This is something I've never even heard
of before. These professionals are supposedly the
elite of the elite and there are less than 700 of them
in the world. Anyway, this guy wrote a book on
mastering google adwords called "Google Money Pro".
I bought it, read it and was amazed at how clear and
simple it was. He basically takes you by the hand and
SHOWS you everything. This man makes over $120,000
a month as an affiliate using google adwords for mere
pennies on the dollar. Check his system out here.

> There's an easier way to boost your online business to a
new level. This marketer just loves to help people create
easy-to-manage, high-profit, information product businesses.
If you’d like to make more from your online marketing,
take a look at this site:


> "MOE" subscribers can access the Archive of Freebie Tips
(For subscribers only. To subscribe, Click Here)
or download f.ree ebooks and software from
(For subscribers only. To subscribe, Click Here)
Recenty added:
"Viral Marketing Secrets"
A revelation of the secret tools and techniques of the most
exciting but least understood marketing concept of our time.

> Giveaways are great, but how about a giveaway a day?
John Delavera is giving away a different software item each
day from his blogging site. These items are licensed products
that you normally would have to pay for. But, they cost you
nothing. Take a look - every day!

> You probably know that you need to contact your list of
prospects several times before they purchase from you. In
fact, 80% of your sales require 5-12 contacts. So, where
can you find content for your mailings? Pick up some PLR
articles, adapt them to your market, and put them in an
autoresponder. You can get 100 PLR articles every month,
grab bonus software, build your mailing list, and bank some
commisions when you join this free membership.

> Be sure to add this free resource to your list of web tools.
Each week Claire Poulton sends out a newsletter with tips
and tricks for building your SEO friendly web site. It's called
the "CSS Tips and Tricks" Newsletter. Ask for it at:

> I recently joined this site for its free products. Most of which
carried resale rights or private label rights. The really cool
thing is that I got the $127 silver membership at no cost!
I received a special code which I can now give to you. As an
affiliate, you can also give away free membership to this
site and make commissions on the backend sales. Just
go to the site below, sign up and enter this code without the
quotes   "freesilver"  . You MUST use the code.

New Articles Added to MyOwnEzine.com
Use them in your Ezine or on your Web Site

Meat and Potatoes for Your Affiliate Diet
By Beka Ruse

Going Beyond Ebooks - Adding Value & Usability
to Your Info Product
By Alice Seba

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Falmouth, ME  04105

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