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My Own Ezine              October 4, 2005,  Issue 30

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==> Welcome back to My Own Ezine
I hope that you will find the information in these issues
helpful in starting or growing your online business.
Here's a synopsis of this week's issue:

==> Feature Article
When a visitor comes to your website for the first time, what
do you show them? In her article below, Loren Beckart explains
how the answer to this question affects your online profitability.

Loren's article may be reprinted in your ezine or on your site
in its entirety so long as the author's credits and all links
remain intact.

==> Recommended Resource
See this section for the membership site that will give you a
new product to sell every month for a low, one-time payment.

==> F*reebies
Get the f*reebies that will tell you who is linking to your site
and how you can build your subscriber list at no cos*t to you.

==> e-Business Resources
Here, you will learn where to bu*y reputable advertising at a
fair price and where to find help to drive traffic to your website.

==> Work-The-Web
Look in this section to learn about selling credit cards.

==> Tips & Tricks
And, don't forget to review the Tips & Tricks section for tips
on writing copy, marketing, doing e-business and using
your computer.

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==> Feature Article:

How to Increase Visitor Value at Your Site
By Loren Beckart

When a new visitor clicks on a link and arrives at your
site for the first time, what will you present to them?
1. Will you present something like a brochure that has a
home page filled with information and links to products?
2. Will you show an online catalogue that offers a variety
of products and services?
3. Or will you have a straightforward, focused sales page
that promotes a single product or service?

How you answer these questions directly affects the
profitability of your web site.  Here are some principles
to keep in mind that will help make the traffic to your
site more valuable to you in the long and short run.

Numerous market studies make one thing very clear: when
new site visitors are offered too many choices, they get
confused and don't bu*y. They leave; most of the time they
never return. Your objective is to make it easy for a new
visitor to become your client. Keep it simple at the beginning.

You can accomplish this in one of two basic ways.

One possibility: start with a brochure-type page where the
visitor signs up to be on your email list to receive
something of value for fr~ee. For example, offer a special
report or newsletter or digital download, etc. This is a
type of site often called a "capture page." Then, follow up
with the visitor later via email to make offers of products
for sale. Note: in your email follow-up, always include
instructions on how to unsubscribe from your list, as well
as overall compliance with the CAN-SPAM Act.

Possibility two: start with a single-item sales page
promoting a low price-point item, the opening of your
marketing funnel. Your low price-point item will
demonstrate the quality of your product or service, and you
will get repeat business because you offer good value. At
that point, you can introduce your new clients to a wider
range of products and prices. They know you deliver, they
know they can trust you, and so they'll wade through a bit
of information about products that don't interest them to
get to those you have that do interest them. Besides, now
they are in your data-base, and you can market to them
again later when you have a special promotio*n or a new

It's tempting to offer lots of products and price points
right from the get-go. That might seem impressive, but it
is generally not a good idea. With a first-time visitor,
you've got three seconds or less to capture their
attention, and a big catalogue site usually won't do it for
you. Instead, use a focused and compelling headline to get
their attention, and strong copy in the sales letter to
encourage them to keep reading your offer.

You naturally want to make the most of every visit,
especially if you've paid for the links that visitors click
to arrive at your site. You want to get your return on
investment (ROI), but don't make the mistake of many online
business owners who believe that ROI comes from making
an immediate sale. Keep in mind the lifetime value of your
clients, and focus on developing a relationship with new
prospects, which often takes the from of email follow-up.

That is why you have the big beautiful catalogue site.
It's for later, after the prospect has become your client.
Once they know you provide good service and a high quality
product and you've got a relationship underway, use your
catalogue site for back-end sales aplenty.

Now, you have a rationale to help you decide which type of
page to use. When you are preparing your 'capture page' or
your sales page for a single item, find copy writing
resources on-line. Depending on your skills and budget, the
resources could range from hiring a professional copy
writer, to using copy writing products, to writing the page
yourself.  The list below is of the minimum, the nine
essential elements, of a profitable page.

A. Headline
B. Story
C. Credibility
D. Benefits
E. Features
F. Bonus gifts
G. Value
H. Ordering info
I. Summary

Use this as a checklist and look around for good models of
any of these elements. Use the examples you find as
inspiration, but you or your copy writer will use your own
way of saying it and applying it to your offer. You'll
notice that copy writing is largely formulaic. If you find
and follow a good formula, you'll profit from your efforts.

Author and consultant Loren Beckart, is Marketing VP at
ClickTracs Advertising
Find resources and information about promoting your online
business by visiting

==> Recommended Resource

Does $50.00 for a lifetime membership sound good to you?
If you sell e-products, I think you will find membership at this
website to be a very good deal.

Heck, it's a very good deal if you just want the products for

When you become a member, you immediately receive all
past e-products (15+) with rebranding and master resale
rights. You also get pre-written sales pages and Solo a*ds
for most products. Then, EVERY month you will receive a
newly developed e-product at no cos*t. It could be Software,
an eBook, or Web Site Script - all with master resale rights.

Remember, "master resale rights" allow you to pass the
same resell rights on to your buyers. If you want to change a
product name, copyright information, or restrict rights to your
buyers, you need to bu*y a private source code license.

Now, with" rebranding rights" you can program your own
business details right inside of the e-product. This makes
the product both a revenue generator and a viral marketing
tool! For lifetime membership at a low one-time price, go to:

==> F*reebies

The number of websites linking to your site drives your
position in Google and directly affects traffic sent to your site.
So, do you know how many sites link to you? You could
spend a lot of time in the search engines to find out, or you
could download this f*ree software that will show you the links.


Agree to receive 14 emails per week and you can build your
subscriber list for f*ree. For every lead your refer to 241 Leads,
they will add a lead to your list at no charge. FMI go to:


Or, try this fre*e list building system from Gary Ambrose,
Jen Ambrose and Donald Rowell. They set-up a complete
system to build a 100% opt-in list for every one of us and
we don't pay a single penny. Once you sign up and start
advertising your link, you are rotated into position to market
to the entire on the list.

==> e-Business Resources

Looking for Leads in all the wrong places? Then, you should
take a look at this advertising service from Jennifer Ambrose.
Here's a sampling of her rates:
Classified a*ds starting at $14.95
Newsletter a*ds starting at $19.95
Top sponsor a*ds at $39.95
Banner advertising starting at $24.95
Premium advertising at $29.95
Solo Mailings at $99.95


Bob Evan's "GET-IT-DONE!" Marketing Action Plan (Version 3)
explains step-by-step traffic building techniques that actually
work and easily build traffic for you. Take a look here:

Feature A*d

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==> Work The Web

This instant home business has been featured on Yahoo! News,
according to founder Joe Lloyd, The Money MarketerTM.
CreditProfitsTM, quite simply, is a way to make money online
by promoting credit cards. Joe gives you a custom credit
card website with a directory of credit cards backed by major
worldwide banks. When an applicant receives a credit card
through your website, you receive up to $50 in commission.
Your costs, however, are a little steep - $497 start-up fee
and $97 per month hosting. Do your homework on this one!

==> Tips & Tricks

When revising web copy or adding new copy, remember to
check your copy for the keywords and metatags listed in the
Head of your HTML web page. If your copy repeats these
keywords and metatags, you're likely to get a better position
in the search engines. It's a good idea to put these words as
close to the top of your copy as you can. And, include some
text links in your copy. The web crawlers find these easier
than image links.


If you want to attract new subscribers to your ezine mailing
list, don't make the mistake of asking for too much personal
information. All you really need is a First Name and the email
address. Anything more may be considered an invasion of
privacy or generate unwarranted concerns over security.


Sometimes the easiest and simplest changes can improve
your performance and productivity. Do something simple like
moving desktop items closer to you on the desk - especially
the phone. Set your chair, desk, and computer at comfortable
levels. Avoid putting your computer screen in front of a bright
background, such as a window. Your eyes will thank you.


When loading software or looking for computer help, you are
often asked for information about your computer system. It's
a good idea to print this info BEFORE you encounter problems.
If you have a PC with Windows, you can display the system
info by clicking on Windows "Start", then on "Run". Enter
the file name, "msinfo32.exe", and click "OK".

==> Subscription Management & Contact Info
You have received this email from:

Stan Smith
Publisher, My Own Ezine
6 Winsome Lea
Falmouth, ME  04105

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