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About the Owner
September 9, 2008, Issue 104
Welcome to "MOE" - MyOwnEzine.com's newsletter
about creating your own ezine and marketing on the Web.
In this Issue, you will find:
> How to email 2.7 million recipients, spam free
> 3 Reasons why you need a Newsletter/Ezine
> Where to find a $7 report that shows you
how to monetize your list building process
> Where to get free viral widgeteer technology
> Where to download Google's new free browser
> How to attend Moms Affiliate Expo from home
> How to add audio to your site for free
> And, links to my archives of marketing tips,
free ebooks, software and articles
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For Your Online Success: (Guest Author)
Reasons Why Every Business Needs A Newsletter
By Deanna Mascle
There are many benefits you and your business can reap
from publishing your own newsletter.
1. Keeping In Touch
-- Your customers and clients are
the lifeblood of your business. What better way to stay
in touch with your existing customers than through a
newsletter? A newsletter allows you to add personal
touches to your relationship and celebrate milestones,
both your own and your client's. In addition to furthering
your relationship with your clients, a newsletter can also
allow you to introduce new products, offer special sales or
discounts to your existing client base, and encourage
2. Hook In New Customers
-- Unless they have an
immediate need or came to you through a powerful
referral, most potential customers won't buy right
away. Often they will shop around and compare which
means you will likely never see them again. However if
you have a free newsletter that offers interested
clients the opportunity to learn more about you, your
business, and your products for free and they can also
learn more about your interaction with your existing
customers. A newsletter can be a very simple strategy
to turn a one-time visitor into a lifetime customer.
3. Establish Your
Expertise -- No one knows more about
your business than you do which makes you an expert.
Likely the construction of your own business has further
left you with a great deal of expertise in your field. Share
your nuggets of knowledge through your newsletter to
deepen your relationship with your existing customers and
convince potential customers that you are the answer
to their problems.
Now that I have convinced you that you need to publish
your own newsletter, I want to go over a few questions
that budding editors and publishers always ask.
exactly is an electronic newsletter?
Just like their paper counterparts, electronic newsletters
deliver written messages usually relating to a common
theme or topic. The main difference is that an electronic
newsletter transcends paper and ink and most likely
only ever exists on a computer screen.
Some electronic newsletter are delivered only via email
while others are delivered only on the web. Most are
delivered in some combination of the two. Most of my
ezines and newsletters are delivered via email but also
available immediately via web page (or rather blog page)
and RSS feed.
You can choose the method is most suited to you and
do you publish an electronic newsletter?
It is much easier to start publication of your own electronic
newsletter than it is to start up a print publication. You
simply need to decide on a topic, name your publication
and start writing. It is easy to find an audience (beyond
your own customer base if you choose) through the
various ezine and newsletter directories around the
internet as well as going directly to the source, for
example discussion boards for people interested in your
You will need to determine a delivery method, which
means most likely setting up your own web site or page
on your existing web site; creating an archive for your
issues once they are created, which could mean setting
up a blog; and tracking your readers, which likely means
setting up a mailing or autoresponder service. However
you can use f.ree tools to do any of these things.
Deanna Mascle shares more internet marketing advice
at Answers About Internet Advertising
and Answers About Internet Marketing.
Submitted with Article Distributor.
> Got $7? If so, you'll get access to some of the
ways to develop profitable list building strategies.
Robert Puddy just released a handy new 15 page report
on how to turn visitors into subscribers and how to
monetize the normally free process of list building. His
report is called: "How To Write Your Own Lead Pulling
Squeeze Page". Robert will also give you the very 4
pre built pages he used to monetize his list building to
build a list of buyers.
> If you want more Traffic to your site, and who doesn't,
join The Widgeteer Team for free. Here's a no hassle
advertising tool that uses instant ads and viral widget
technology. Silver membership costs you nothing.
> Having more than one browser on your computer makes
a lot of sense. Not only do you have alternative access to
the Internet, but you can also see how well your web site
displays to viewers with different browsers. Google has
recently launched their own browser, Google Chrome, and
you can download it at no charge from:
> If you're looking for help to monetize your web site, blog,
or ezine, sign up for Moms Affiliate Expo. It runs from
9/11/08 thru 9/13/08. Attendance costs you nothing and
you connect with the event via the internet. Here's a
chance to "learn about programs that offer products and
services that you can share with your readers".
> "They" say (and who are "they"?) that adding audio to
your web site can triple your sales. If so, you should get
this free report that shows how to add audio for free.
> Access the MOE Archive of Freebie Tips at:
> Download free ebooks and software from MOE at:
If you missed the last issue of "MOE", you'll find it at:
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