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About the Owner

Untitled Document =========================================
My Own Ezine

September 21, 2004 Issue 3
Stan Smith, Publisher
© 2004 All Rights Reserved

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In This Issue

==> The MOE Mission
==> Timely Topics
==> Recommended Resource
==> Freebies For You
==> EBusiness Resources
==> Guest Article: by Carlos Garcia
==> Free Ezines / Ebooks
==> Feedback
==> Work The Web
==> Tips & Tricks for You, Your Home & Your Business
==> Subscription Management & Contact Info

==> The MOE Mission

Welcome to My Own Ezine and thank you for subscribing.
The MOE Mission is to help you start your own ezine
and to grow it into a profitable venture by learning
the many aspects of ecommerce and internet marketing.
I value all my subscribers and welcome all opinions,
comments and questions. Please contact me at:

==> Timely Topics

(To  paraphrase William Shakespeare:)
"To Advertise or Not To Advertise, That is the Question"

I guess conventional thinking would strongly advise us
to seek advertising for our ezines. After all, the ads do help
to defray operating costs and do introduce elements of
interest beyond the immediate topics of an issue. In fact,
we know some people buy periodicals "just for the ads".

Advertising revenue, however, is not a major income
stream for market niche ezines. Furthermore, given the
competition from an ever expanding list of new ezines,
rates for Ad space are unlikely to rise, thereby creating
a flat, no-growth source of revenue. It's easy to determine
what your Ad space is worth. Simply multiply the cost of
Ad space (say $10-$20) times the number of Ads per
issue (say 4) times the number of issues (say 26) per
year. What do we have? $1,040 - $2,080 in income.
That's not much money! Oh! Add another $1,000-$1,500
for Solo Ads. That's still not much money!

So, why do we publish ezines? Well, it's not for the
advertising dollars! In fact, the more we, as publishers
of ezines, become focused on the search for advertising
dollars, the more we stray from the original purpose of
an ezine. That purpose, the sole reason for the existence
of an ezine is to promote a web site! An ezine is a
marketing tool. It should bring its readership back to
the real revenue generator - the web site!

As an ezine publisher, you may want to ask yourself
if there's a more profitable way to use that Ad space
"real estate" in your ezine? Could you use that space
to generate revenue from your own Ads selling your own
products? How about using the space to promote your
affiliated programs? After all, the products you sell and
the affiliations you've made are tied closer to your market
niche than some of the advertising you are offered.
What do you think?


Starting & Growing Your Ezine is offered by Stan Smith
owner of MyOwnEzine.com. To start or grow your own
ezine, or to just work the web more profitably,
pick up your Free Business Building Ecourse at:


If you have a question about ezine publishing or
an online business, Please send it to me at:
I will do my best to help you out.

==> Recommended Resource

About Terry Seymour's "My Own Ezine Manual":
"Just thought I'd drop you a quick thank you. I've been a
sub of MOE for a few months now and have always
appreciated your honest 'Treat as you'd like to be treated'
approach, , Which is why I thought I'd take the risk and
buy your 'MOE manual of ezine publishing'. This email is
to say a BIG THANX,. Not only am I impressed with the
honest simple way you talk through the process of
putting together a good quality ezine. (Worth the cost in
it's own right). But I am amazed at the number of resources
you've included!!!!"
Randy Smith ( http://www.freemindhypnosis.com/Newsletter.html)

The MOE Manual is available at:

==> Freebies For You

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and browsing web sites can place spyware on your computer.
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local number is necessary. Upgrade necessary to send faxes.

FREE software - from games to web tools. This sight offers
a variety of freeware software.

==> eBusiness Resources

"GoogleCash" is the number 1 best seller on Clickbank!
In one month, this ebook shot to the "Top Ten" among the
40,000 ebooks for sale at Clickbank.com. If you want a
new way to make money, take a look at this blockbuster!
It teaches you how to use Google AdWords to generate
substantial income without a web site or a product.

Are those writing projects piling up? Perhaps you should
consider using a ghostwriter to produce your free reprint
articles and marketing copy. Post your project to freelance
writers through this online service:

Looking for new ways to advertise? This excellent site
offers special advertising and promotional packages for
your home business. Also, extra services like free redirect  
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This award-winning home study course will teach you
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==> Guest Article:

Apply the top 8 secrets to successfully work at home by
Carlos Garcia Publisher of the "Wealthy Secrets" Newsletter

What I'm about to reveal to you are 8 proven secret strategies,
that will help you accomplish positive results with the time
you spend on your home business.


1. Imagine yourself as the CEO of a major corporation.
This technique will put you in the proper frame of mind,
to envision yourself as your own boss, and that you are in
complete control of your business. As the CEO of your
corporation, it is very crucial that you project where your
business will spiral towards in the next 5 years. Remember
A DREAM written down with a date becomes a GOAL.
A goal broken down becomes a PLAN..
A plan backed by ACTION makes your dream come true..
From "The Millionaire Mentor" by Greg S. Reid

Therefore, you need to…

2. Set Specific Goals

Goals are like train tracks. They keep you moving forward
in the direction you want to go.  -Vicky Smith

When setting proper goals you need to exercise
2 simple strategies:

First and foremost, *Set Your Long Term Goals*
(a.k.a. Dreams)

The bottom line is this, if you want to head
in the right direction, then you must know
where you want to be in 3 months, 6 months,
1 year, 3 years, even 5 years from now.

This technique is amazingly effective
when you type your goals down, and print them out.
(Be sure you do it, I'll tell you why later.)

Secondly, you must always set and accomplish
daily goals, so that you will achieve your long
term dreams (goals). When you know where you want
to be and where you are headed, then you will
know exactly what you need to do to get there.

This will definitely get the ball rolling
for you to set your daily goals.

3. Set up a *daily* To-Do Lists -
Now that you have distinguished your daily goals,
the easiest way to accomplish them is by working
on a priority basis always working
on the most important task first.

Design your daily to-do list at the end
of your work day, so you know exactly
what you need to do when you wakeup in the morning.
Make your daily tasks realistic, and be sure that
they are accomplished. Think of each task you
accomplish as a stepping stone towards your dreams.

The key here is for you to go to bed at night
without having any regrets, and knowing that
you have achieved everything you could that day.

Here's a neat trick:  Use Microsoft Outlook's
task manager to prioritize your daily To-Do list.
Outlook will let you manage your tasks on a per hour
basis. It is very crucial to avoid procrastination
if you plan on getting where you want to be in 5 years.

Here's the best part: Outlook will keep reminding you,
if your tasks have not been accomplished. This gives
you absolutely no excuses not to work.

Which brings me to my next point…

4. Devote a *specific amount* of hours each and every day..

..to work on your business. To avoid getting side tracked,
DO NOT surf the net, close your instant messenger
conversations during this period of time.

The more side tracked you become, the further away
you will be from your dreams.

5. Develop a positive routine

Research proves that eating breakfast every morning,
will help you to think better, and even work more
efficiently on your business.

Always take 15 - 30 minute breaks during the day
to avoid straining your eyes.  Have a good night's
sleep, (6 to 8 hours is recommended.) Most importantly,
try exercising daily because this will help fuel
energy through out your body.

6. Stay organized, and focused

Tape your goals list on the wall by your work area,
so that you will be reminded of what you are
striving towards, each and everyday.

This important step alone will help guide you
towards your ultimate goal, and keep you focused
on what you should be doing.

If you ever feel that you don't have the energy to work
on your business, simply take a look at your long term
goals list, and let it remind you of your dreams.

Use this power to help you move forward
in the direction you want to go.

7. Check your email ONCE every hour

Some of us love the idea of receiving email daily,
and in most cases would likely check it every few minutes.
This can be a very devastating routine that you will
become accustomed to, be sure you eliminate
it before it becomes routine.

The real secret to running a successful home based business,
is to spend your time wisely and efficiently,
by developing a positive daily routine.

8. Have fun

This may be the most important step of all.
Make sure that you enjoy every minute you spend
working on your business. If you can't stand the idea
of getting up in the morning to work, then you might
as well look forward to going back to that J.O.B.
(Just Over Broke ) you dread.

You must enjoy what you do,
in order to fully succeed and
accomplish your long term goals.

I have given you these 8 powerful strategies,
the only way that they will work for you
is if you apply them right now.

I wish you the best of luck with your home business,
and I hope that you have a prosperous year.


What's The Secret Of This 25 Year Old ‘Average Guy'
Who Makes $10,000 - $15,000 Monthly From
The Comfort of His Home?

Click Here To Learn His Secret

Copyright © 2003 "Wealthy Secrets" Newsletter.
All Rights Reserved.

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==> Free Ezines / Ebooks

FREE eBook - request the "Answer to Money Time &
Traffic" and get $125 in FREE gifts sent to your email
address immediately. This guide will show you how to
solve the 3 biggest problems of an online business.
Simple strategies to make more money while freeing
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FREE eBook - A "Beta Test" of the "Step-By-Step Marketing"
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to the popular and very practical "Step-By-Step Marketing
Memos". Both gifts offer step-by-step tutorials to explode
your online profits.


FREE eZine- Gary Bencivenga has specialized in direct
reponse advertising for over 30 years. In his newsletter,
discover ingenious ways to get higher response from your
online and offline advertising.

==> Feedback

Please send your feedback, thoughts or comments
to me at:
Thank you.

==> Work The Web

College student earns $11,859.00 in 48 hours!

Russell Brown was chosen by Mike Chen to beta test
Mike's new software program that WRITES software!

Russell wrote:

"Wednesday I received the beta copy of 'Make Your Own
Software'. Thursday in class I had an idea for a product
called 'Salesletter in a Box'.(salesletterinabox.com).
Thursday after wrestling practice I came home and started
on the product. It took me about 55 minutes to create
the 1st version of the software."

The next day,
using techniques described in "Make Your Own Software",
Russell Brown placed his new software for sale online.

In the next 48 hours, this college student earned $11,859.00!
What could you do?

==> Tips & Tricks for You, Your Home & Your Business

Create more sales with moneymaking Ads by applying
David Ogilvy's principles of print advertising:
>Copy is more important than illustration
>Copy should be in black font on white background
>Copy should be set in serif type
>Copy should be in columns 35-45 characters wide
FMI: do a search on "David Ogilvy" at:

Almost all search engines rank your web site on your
link popularity (the number and quality of links that
point to your site). Increase your ranking and get
quality traffic to your web pages by adding good
reciprocal links to your web site.

Be sure that you are receiving all issues of your ezines.
Add your ezine URL's to your safe list for MSN / Hotmail.
Sign into Hotmail.com, go to the "Mail" tab - "Options"-
"Junk Mail Protection"-"Safe List"- enter the URL of the
web site from which you get your ezine. Then hit  "Add".
Even the IRS has problems getting their emails through.
Read in-depth advice from Uncle Sam at:

Do you use your cell phone for your eBusiness?
Compare rate plans at these sites:

Please pass the word to your Florida friends. The IRS
has announced special tax relief for Florida taxpayers
in the Presidential Disaster Area struck by Hurricane
Frances. Full details at:

Old house lovers can find everything from "how-to's" to
supplies for renovating old homes. This Gardiner, Maine,
web site has been featured in the New York Times and
Forbes magazine.

You may be able to eliminate knee pain without surgery
and without steroids. Ask your doctor about Hylan GF-20.
For more information, go to:

37 pages of the top web sites for investment information.
Read the Sep., 2004 issue of the "American Association
of Individual Investors" at your local library or subscribe at:

==> Subscription Management & Contact Info

Subscriptions to this weekly ezine are free.

To receive this newsletter:
Send a blank email to:

To not receive this newsletter:
Send a blank email to:

Contact Information

Stan Smith
Publisher, My Own Ezine
6 Winsome Lea
Falmouth, Maine   04105


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