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About the Owner

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My Own Ezine

August 24, 2004 Issue 1
Stan Smith, Publisher
© 2004 All Rights Reserved

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So how come you aren't laughing all the way to the bank?
What's going on? Hey, I know. I've been there.
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In This Issue

==> The MOE Mission
==> Timely Topics
==> Recommended Resource
==> Freebies For You
==> eBusiness Resources
==> Guest: Alexandria K. Brown,"The E-zine Queen"
==> Free Ezines / Ebooks
==> Feedback
==> Work The Web
==> Tips & Tricks
==> Subscription Management & Contact Info

==> The MOE Mission

Welcome to My Own Ezine and thank you for subscribing. The MOE Mission is to help you start your own ezine and to grow it into a profitable venture by learning the many aspects of ecommerce and internet marketing. I value all my subscribers and welcome all opinions, comments and questions. Please contact me at:

==> Timely Topics

Hello and welcome to my first issue of My Own Ezine. My name is Stan Smith and I am the new owner of the My Own Ezine newsletter and web site. You can read a little more about me and my plans for the new bi-weekly publication of MOE at:

The previous owner, Terri Seymour, has moved on to new challenges in ecommerce. She offers gifts, shopping and an exciting home biz opportunity at:

Terri has been wonderful and of great assistance in this change of ownership. I hope that you will stay with us through the transition.

Buying a web site and an ezine was nothing that I ever considered. I had always planned to start from scratch! When I saw the opportunity at My Own Ezine, I saw not only a great newsletter but also a way to just leap into the middle of of online marketing.

If you are considering buying or selling an online business, you may want to think about following:

Who am I dealing with?

Terri and I were total strangers. I knew her only through her ezine. She knew me only as an email address. However, we managed to do business because we were able to communicate clearly, directly and honestly. We did this entirely through email. We have yet to talk via the phone. Whether you are buying or selling, know that who you are will show in the words you use.

How do we make the sale happen?

Although effective communication is the foundation of any successful business transaction, the structure of the deal is built by moving confidently but cautiously. Terri emailed me a text document stating the terms of the sale signed with her typed name. I added my typed name and emailed it back to her. In doing this, we created a legal agreement to sell the business simply with digital signatures through email. Notarized paper copies and a certified bank check followed in snail mail. The sale was made!

Who does what?

Good business sense says itemize and specify what buyer and seller will do to ensure that the online business continues to operate after the cutover date. Terri and I did not do this. Upfront, Terri offered to do what has turned out to be the bulk of the work. Good thing, too! I was OK with this not because we only had two weeks to make it happen, not because she offered, but because she communicated an honesty that I felt I could trust and depend upon.

However, this approach is not always sound. After all, a seller of an online business could simply hand over the passwords and walk. Get the details of the changeover in writing. Who changes the text and links on the web site? Who redirects the email? Who sets up the new owners accounts? etc.


Starting & Growing Your Ezine is offered by Stan Smith of MyOwnEzine.com. To start building your ezine business or to just work the web smarter,pick up your Free Business Building Ecourse at:


If you have a question about ezine publishing or an Online business, Please send it to me at:
I will do my best to help you out.

==> Recommended Resource

Testimonials to the MOE Manual authored by Terri Seymour:

"Terri Seymour's 'MOE Manual of Ezine Publishing!' is an easy to digest ebook that's sure to help many learn first-hand all the various steps in publishing an ezine."

"Thankyou so much Terri for checking :) Yes I downloaded just fine and I am almost finished reading. I took many notes along the way for quick reference."

The MOE Manual is available at:

==> Freebies For You

F*REE- Trial version of WhiteSmoke software to improve your writing

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F*REE and Almost Free "stuff" at:

==> eBusiness Resources

Jimmy D. Brown has created Ezine Article Creator V2.0, software that can help beginners and experienced ezine owners to create articles

"A Website without CONTENT, is like a Crashing Hard Drive" says author Gary Antosh. His ebook will help create content for ezines and web sites.

Have you written an article about internet marketing or the web? For wider exposure, submit it to OpportunityKnoxx:

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Here's The Special Deal FOR YOU, A Friend Of Terri Seymour:
Yanik is knocking a whopping $100 off the tuition! This LIMITED special deal ends on Monday, August 30. After that it's over.

Check it out quickly before he stops accepting new students. If you are not making the kind of money you want from home, this is the help you have been looking for....


==> Guest: Alexandria K. Brown, "The E-zine Queen"

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
by Alexandria K. Brown, "The E-zine Queen""

If you're looking for low-cost ways to promote your business(and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer:

1. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing  each and every one of your clients and prospects every week! That would be nearly impossible to pull off.

Well, an e-zine achieves the same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire a coach.

2. An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.

If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called "viral marketing" these days.

Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.

3. An e-zine is a CREDIBLE and SUBTLE way to promote your services or products.

Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!

4. Publishing an e-zine positions you as an EXPERT in your field.

By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource. (Okay, feel better?)

5. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.

If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up.

NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don't usually purchase a product or service until after they've seen multiple messages about it.

6. An e-zine is CHEAP and EASY to publish - especially compared with a print newsletter.

If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish - it just takes a bit of your time.

And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple!

(c) 2000-2003 Alexandria K. Brown. All rights reserved.


Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at

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==> Free Ezines / Ebooks

"Writing Success Secrets" by Shawn Fawcett (with f*ree redistribution rights) and "Practical Tips and Tricks for Everyday Writing" will help the average person with his/her day-to-day writing needs. Shawn Fawcett brings us back to the basics of general writing while leading us to his premium product, the "Instant Home Writing Kit"


"The Ca$hCowProfits High Traffic Blueprint to Generating Huge Numbers of Targeted Website Visitors"" by Don Sutter is free to redistribute. It helps you to improve the stream of high quality traffic to your site. The book is designed to show the development of a high
traffic web site from beginning to end. Depending on your experience, you may want to skip around in the ebook.


"The vision for EmailUniverse.com is to deliver the largest collection of resources, directories, community, tools, tips, tricks, suggestions, ideas, and strategies to help email list owners succeed" according to Christopher M. Knight, CEO & Publisher.
Free newsletter at:

==> Feedback

Please send your feedback, thoughts or comments to me at:
Thank you.

==> Work The Web

Michael Kimble's "Instant Online Business-Building Tool Kit" can show you very practical ways to increase your present income by adding sensible Online Marketing to your business. He tells of a "quieter moneymaking revolution" where thousands of people are following simple, proven plans for creating income streams. Any business can boost its sales with the right moneymakers added to it. Michael Kimble can show you how to use the internet as a practical business-building tool.
His focus:
---Direct-Response Websites
---Automated Prospect Follow-Up
---E-Mail Marketing
---Bringing Customers Back
For more Information:

==> Tips & Tricks

From WhiteSmoke.com:
"Remember, introductory words such as however, still, furthermore, and meanwhile create continuity from one sentence to the next."

Market your business by adding an electronic signature to the bottom of your emails. This should include your name, company name, URL, email address and a description of an offer to entice the reader to respond.

Reduce your computer headaches with help from Dr.Tech. Computer support services for $89 or $299 per year.

Beat those merchant account fees with a Paypal account. Great for small and start-up eBusiness.

If you run your home business as a proprietorship, you will pay twice the tax for social security and Medicare as you would pay as an employee elsewhere. However, you can deduct half of these taxes at tax time. Check with your tax accountant or attorney.

The American Home Association (AHA) says that it has created over 500,000 ways to save the home owner money. Annual membership costs $129. Check it out at:

Confused about all the health claims. Check out Dr. Stephen Barrett's site.

Is someone close missing out on benefits? BenefitsCheckUp helps to find programs for people ages 55 and over that may pay for some of their costs of prescription drugs, health care, utilities, and other essential items or services.

==> Subscription Management & Contact Info

Subscriptions to this bi-weekly ezine are free.

To receive this newsletter, send a blank email to:

To not receive this newsletter, send a blank email to:

Contact Information:

Stan Smith
Publisher, My Own Ezine
6 Winsome Lea
Falmouth, Maine   04105


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