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My Own Ezine             July 15, 2008, Issue 100

Welcome to "MOE" - MyOwnEzine.com's newsletter
about creating your own ezine and marketing on the Web.

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Tips For Your Online Success: (Guest Article)

The One Traffic Tool Every Product Owner
Should Be Using Daily

What if there was a magic bottle that you could rub and a
traffic genie would pop out to beckon to your every internet
marketing command?

After the initial shock wore off, you'd be quite happy to
have it in your possession, right? :-)

Well, in a manner of speaking, such a genie exists.
She exists in the form of an "affiliate manager".

An "affiliate manager" is someone who oversees the
operations of an affiliate program in exchange for

And, out of all the traffic "tools" on the market, the affiliate
manager is the one that you should be using daily in your
business if you own your own product.


The bottom line is: more traffic, which results in more
revenue for you.

But, specifically, there are 3 reasons why you need an
affiliate manager...

1. Recruiting.

Your affiliate manager can recruit new affiliates into your
program for you. Instead of you spending time trying to
find (and then convince!) affiliates to join your program,
your "affman" can do this for you while you focus on
other things.

2. Rewarding.

Everyon.e knows that simply getting people to join your
affiliate program is not enough. It takes a lot of effort to get
passive affiliates to become (and stay!) active. An affiliate
manager is responsible for motivating your team to remain
involved in your promotions.

3. Running.

Beyond getting affiliates into your program and making
sure they stay active, your affiliate manager can "run" as
much of your operations as you want her to. Here are just
a few things my affiliate manager (props to Nicole!) does...

* Creates training materials
* Write follow-up mailings
* Communicates with affiliates
* Answer affiliate support questions
* Monitors contests and incentive programs
* Posts to our blog
* Clerical stuff (creates rebrandable files, etc.)
* Circulates content (article directories, etc.)

I could go on and on, but you get the idea.

Perhaps the best part of hiring an affiliate manager is the
fact that it doesn't have to cost you a penny in out of
pocket expenses. That is, you can setup your agreement
to be performance-based: you pay the affiliate manager a
percentage of the overall revenue generated through her
efforts ... the more revenue she brings in through the
affiliate program, the more she earns.

Now, the question is -

** Where do I find an affiliate manager? **

There are actually quite a few ways to find quality
(emphasis needs to be on "QUALITY!") affiliate managers
for your program. Let me share just one...

One of the easiest ways to find an affiliate manager is to
visit your favorite affiliate marketing (or internet marketing)
forum and post a request asking for recommendations
or responses for your needs.

You can do this in two ways -

1. Post a PUBLIC Request.

That is, you post a message for Everyon.e to see, with brief
details on the position you have available and that you are
seeking recommendations or interest to explore further.

2. Post a PRIVATE Request.

The other option is to identify those participants at the
forum who appear to have experience and/or knowledge in
affiliate marketing who might be good affiliate manager
material. Then, you would simply contact them privately to
see if there is interest in discussing your needs.

Running your own affiliate program is a tremendous traffic
generation tool, but it has a lot of parts. There are many
different activities that are involved in successfully running
an affiliate program, and hiring an affiliate manager to
oversee your operations is a great way to f.ree up your
time to work on creating additional products and other
"creative" work. A good affiliate manager can bring in
affiliates, train and motivate them, and run your operations
for you. Her efforts bring in the traffic; your efforts turn
the traffic into orders.

It's the closest thing to a traffic genie in a bottle that you'll
find. Rubbing is optional. Using this strategy isn't.

About the Author
Jimmy D. Brown is the author of Sales Army Secrets,
full of meaty details on ways to find affiliate managers,
how to structure your agreement with them and tasks
to have them handle. Details at:

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