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About the Owner
My Own Ezine July 12, 2005, Issue 24
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==> THIS WEEK IN "MOE"
==> Welcome back to My Own Ezine
I hope you will find the information in these issues helpful
in your business and useful at home. If you have any
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==> Feature Article
In her excellent article below, Lynella Grant reveals how we
can overcome that all-to-familiar resistance to writing articles
necessary to promote our websites.
==> Recommended Resource
See this section to learn about the special tribute to one of
best known gurus in internet marketing. (Offer ends today)
Here, you'll find a f*ree way to rid yourself of a*d-ware and
spyware; and where to get the f*ree info that will show you
how to get your web pages listed faster in Google.
==> e-Business Resources
Check out these referrals. You'll learn how to recognize and
write good copy and where to obtain unrestricted MASTER
resale rights for new e-products every month.
Here you'll learn about Jim Daniels and how he can help
you start an online business and grow your profit*s.
==> Tips & Tricks
And, don't forget to review the Tips & Tricks section for tips
on writing copy, marketing, doing e-business and using
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==> Feature Article:
Why Submitting Articles Gnaws at You
Like an Unsent Thank-You Note
Copyright 2005 Off the Page
Writing and Submitting Articles is More about
Psychology than Writing Skill
I've discovered that even when a person understands the
benefits from writing and submitting articles, there's
seldom a snowball's chance in h*ll that they'll do it.
Psychologists have a word for it - it's called resistance.
The mind may know, even agree. But for most people a
negative mental loop gets in the way of actually writing.
People have long-practiced justifications why they can't
write. Writing seems to be filed in the same part of the
brain as high school term papers or things you'd rather
avoid. So there's a major disconnect with article
marketing. "I know I should, but..."
It's like back when you were a kid, and never got around to
writing Aunt Sylvia to thank her for the ugly sweater.
Thoughts about the sweater or Aunt Sylvia brought a flicker
of guilt - which faded in time. But without creating the
urge to write the long-avoided note. That mentality is
alive and well.
Recognize Your Mental Resistance as Self-Defeating
Though I spend more time writing and submitting articles
than most, some days it's a struggle. And numerous
conversations with business owners who want to build site
traffic show they don't comprehend the value of article
marketing either. But acting like the issue is writing
skill ignores the mind games going on.
Even though I've written books and articles for pay, the
first articles I wrote for the Internet were horror
stories. I'd "sweat bullets" and fiddle with them for weeks.
Finally my son, the journalist, said. "Mom, you're trying
to pack everything you know into one article. Stop it! Just
give them a sample of what you know that's helpful and new.
Then write another one." Let me offer you the same advice.
Favorite Excuses - Any of them Yours?
1. I'm too busy and don't have the time
Which really means its not a priority. E*veryone's too busy,
doing what they consider most important. Writing almost
never passes that test - even if you're good at it. Instead
of making a big deal of it, make a very small deal of it.
Write down something; anything. Don't criticize your
efforts. The challenge isn't about what's written, but
about not being buffaloed by the undertaking. Set your
standard low - a paragraph or two. And keep at it - a crumb
at a time. Learn to make it shine in the re-write.
2. I'm not a writer - I can't write
What special skills do you have that people want to know?
If you've mastered your field or deal with customers,
you've gained specific expertise. You help people make
decisions. Answer their concerns. Certain problems come up
time and again. And you know how to handle them- can
explain them in your sleep. That makes you a natural to
write how-to articles. Or checklists. Or tell a success story
readers can learn from. In-depth "here's what to do"
articles are always in demand. Don't be afraid of being too
specific. Just steer clear of jargon.
3. Assorted Objections
- It takes too long, too much work
- I wouldn't know what to do with them, once they're written
- I can't face another learning curve
- I only have local clients, or no website
- I'm not sure it works
Solutions for such objections can be easily found - if you
want to move past excuses. Hundreds of in-depth articles
are yours for the reading at Article Marketing Academy,
You'll find that once you've started it gets easier. And your
articles get better. Best of all you're not fooling yourself
about whether you could.
Do Not Write Articles for the Wrong Reason
Steer clear of these motivations. Too many articles are
simply recycled information, served up without much food
value. Those aren't worth reading - or writing. No one is
fooled when the article is a thinly-disguised promo piece
that wastes the reader's time. Equally bad are keyword
packed articles written only for search-engine ratings.
To quote Christopher Knight's ezinearticles.com blog (the
800# gorilla of article sites), "One class lower than SEO
Authors, in terms of sophistication, is the new breed of
what I call: "PR Article Authors". These are PR (Public
Relations) drones who think they can just submit a press
release as if it were an educational and informative
There's an etiquette of what's proper as well as a learning
curve. But the rewards are worth the effort. And you're
building a new mental muscle. Just write a few articles and
see what happens. You've got nothing to lose but your
Dr. Lynella Grant Consultant and Author - Promote
yourself, business, website, or book with online articles
F*ree how-to. Or let me write and submit your articles online
for you. No learningcurves (719) 395-9450.
==> Recommended Resource
Special tribute to Corey Rudl until July 15th.
If you're into internet marketing at all, you've already heard
about the tragic death of Corey Rudl in an auto accident.
To honor his memory, Derek Gehl, the new CEO of The
Internet Marketing Center, is offering a special tribute
edition of Corey's well respected marketing course,
"The Insider Secrets To Marketing Your Business
On The Internet -- Version 2005." This Tribute Edition
covers 80 lessons on 1,300 pages -- and includes two
huge binders, 3 CDs, 4 guidebooks and FRE*E bonus gifts
Until July 15th, Derek will donate, in Corey's name, $50 from
every sale of this course to The National Foundation for
Teaching Entrepreneurship ( www.nfte.com ). This organization
is dedicated to helping disadvantaged youths improve their
business and life skills.
As a special "thank you" for purchasing this Tribute Edition,
Derek will also include a fre*e copy of the Ultimate Seminar
Videos worth $97.
I never met Corey, but I believe that he would want his work
to go on and help as many people as possible. Learn more at:
Using an anti-virus software doesn't totally protect your
computer against a*d-ware or spy-ware. When I scanned
my computer with A*d-Aware, I found over 100 unwanted files.
The basic version is f*ree at:
Additional information is available at:
Do it Google's way and get your web pages listed faster in
Google's search engine. Google has a new way for people to
submit their web pages that will make spidering of a website
easier and quicker. To learn how to do it for fre*e go to:
==> e-Business Resources
You can write your own copy or hire a copywriter, but how
do you know it's good copy? Subscribe to AWAI's new site,
"Monthly Copywriting Genius," and you can learn how to
recognize and even write good copy. Each month they post
a sales letter and examine why it works. The annual fee is
$99.00 which includes access to back issues plus bonuses.
Need info products? You'll receive unrestricted MASTER
resale rights for new e-products every month from EBA. You
can brand them with your company name and website link,
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==> Work The Web
If you've been struggling to get a business going online,
here's a simple, dirt-cheap and even fun way to grow
income online. If you've wanted your own web business
but you're unsure how to go about it, Jim Daniels will show
you how to grow profit*s online. You should see this site...
==> Tips & Tricks
When writing sales copy, remember to use the three "C's".
Make your offer Clear, Convincing and Compelling. Let your
words communicate a tone or a "voice" that is personable,
natural, and conversational. Yet, be enthusiastic and energetic.
If you are excited about your product, you'll transfer that
enthusiasm to your copy which will energize your readers
and move them to action.
To achieve good rankings in search engines, don't depend
on "tricking the system". Instead, design your web pages
so that they can be found easily by the search engines.
Some attempts to trick the search engines can actually hurt
your ranking. Use the right keywords and meta tags. Keep
your keywords to about 5% of the total text on your web
pages. Provide good CONTENT and change it often.
The next time you order checks, ask for them with only your
initials instead of your first name and last name. If someone
steals the checks, they will not know how to sign them.
Sometimes when you're working in Microsoft's Excel spread-
sheet program, you may want to move a sheet from one
workbook to another. If so, simply drag the tab for the sheet
to the window for the other workbook. If you want to COPY
the sheet, hold the CTRL key while you drag the tab.
==> Subscription Management & Contact Info
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