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About the Owner
My Own Ezine June 3, 2008, Issue 97
Welcome to "MOE" - MyOwnEzine.com's newsletter
about creating your own ezine and marketing on the Web.
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Tips For Your Online Success: (Guest Article)
How to Market with Ezine Articles
Of all the ways that people have invented to sell things
over the Internet, writing f.ree articles to run in ezines is
perhaps the most effective. One great thing about this
method of marketing is that you can do it with NO money.
So if you are just starting your Internet marketing career,
put away the Visa and warm up that keyboard!
Article marketing may be the perfect way to market. It's
f.ree to do. It educates prospects. It gets your message in
front of thousands of interested prospects you would
NEVER reach otherwise. It's viral. Best of all ... it works!
So what is "article marketing" and how can it impact your
world? Glad you asked. ;)
What we call "article marketing" is simply writing
informative articles and having those articles run in ezines.
If that sounds hard, it's not. Let's run the numbers for a
There are over 300,000 ezines out there. Estimates say
that over 90% of them use f.ree articles in their ezines.
That means there is a HUGE market for your articles, no
matter what you want to write about.
We like to say it this way. From cat food to Katmandu,
there's an ezine out there for everyon.e. You included.
=====> The Big Picture
The first step is to understand the goal of article marketing.
The goal is to write an informative article and have it run in
as many TARGETED ezines as possible. When people
read the article, they see your resource box at the end of
the article, click to your website and b.uy your stuff. They
learn something, you make money. Simple.
Notice the emphasis on targeted? Please, please, whatever
you do, do not waste an editors time with articles that they
don't need. One of the greatest things about the Directory
of Ezines is that you can use it to find the perfect ezines
for your articles ... fast. Use the DOE, but never spam
editors with articles they can't use. ;)
=====> How to Write the Article
You want to write an informative article about something
you know. Once you chose your subject, here's the magic
formula for writing the article. Five easy steps.
1. Be yourself. Don't try to write like anyone else. Let your
personality shine through.
2. Tell a story. People love to hear an interesting story.
3. Limit yourself to 600 words. This is an ideal length for
most ezines. Format your article to 65 characters per line
with a hard return at the end of each line.
4. Have a clear opening, make three or five points it the
middle, and have a brief conclusion.
5. THIS IS THE BIG ONE. Give the reader a few steps he
or she can take to make your idea work for them. Tell
them what to do first, second, third to accomplish the
task you are writing about.
If the reader can take ACTION based on what you wrote
(just like you can now apply this formula to your writing)
you will have delivered valuable information to them. Do
that and, hopefully, they will keep reading your stuff! ;)
=====> How to Find the Right Ezines
The absolute, 100% effective, surefire way to do this is to
use the Directory of Ezines. Sorry, couldn't resist. ;)
Look for ezines that have these three things. First, the
ezine content matches your article content. Second, the
ezine accepts articles. Third, the reader is someone who
would be a good customer for you. Once you nail down
those basics you have found the perfect market for your
=====> How to Approach the Editor
The BEST way to approach an editor is this.
1. Subscribe to the ezine.
2. Read a few issues.
3. Write a personal note commenting on what you enjoyed
about the issues you read.
4. Offer your article as one that might fit in.
5. Ask to be informed if your article is run.
6. Thank them for their time.
7. Be available if they have questions.
If an editor chooses your article, the odds are they will run
your articles in the future as well. Stay in touch and you
can develop close relationships with literally hundreds of
editors. Remember that each editor represents thousands
of readers that you may never reach any other way. Also
remember that the editor is a busy person. Keep your
===> How to Maximize Your Return on Time Invested
Include a "resource box" at the end of the article. A
resource box is where you sell the reader on going to your
website, subscribing to your ezine, or taking any other
action you want them to take.
Marketing with ezine articles is truly a win-win-win
proposition. The publisher wins because he or she gets
great f.ree articles. The reader wins because your article is
informative and tells them how to accomplish an important
task as easy as 1,2,3. You win because hundreds of
thousands of readers see your selling message at the end
of your article.
All of this with no out-of-pocket costs. Now THAT'S
a beautiful thing!
Charlie Page helps people succeed online. The author of
over nine books and hundreds of articles, Charlie also
owns the Directory of Ezines. His main website is
> As videos sweep through the internet, marketing videos
are growing ever more powerful. Look at these statistics
from Adweek and the Online Publishers Association:
12% of those viewing Marketing videos became buyers
(vs. .5% to 2.0% of those visiting Text web sites).
65% of those viewing video advertisements watch the
message to completion (vs. 20% of those reading Text).
Perhaps it's time to step up your marketing with "The
Secrets of Creating Web Videos That Sell".
> 2,000 members joined on the first day it launched! But,
you can still join at no cost and start cranking out unique
Private Label Rights products from a library of products
tagged for easy online search. New products every month.
> If you're not into social networking, you may not be
interested in this free browser. If, however, you want to
bring order to all your memberships, download "Flock".
It displays your friends from multiple social networks as
well as photos and media from sites like YouTube. As
business networking grows, you may find that this free
browser or one like it will become an essential online tool.
> Google Docs continues to receive praise for its free
online documents, spreadsheets and presentations. It's
great for collaborative works. Here are some examples:
> I think anyone with an email address has received at
least one suspicious email attempting to steal personal
information. Fight back at PhishTank. There you can
report or find data on phishers and spammers.
> Access the MOE Archive of Freebie Tips at:
> Download free ebooks and software from MOE at:
> Get free articles to publish in your ezine or online at:
If you missed the last issue of "MOE", you'll find it at:
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