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About the Owner
My Own Ezine June 14, 2005, Issue 22
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==> THIS WEEK IN "MOE"
==> Welcome back to My Own Ezine
I hope you will find the information in these issues helpful
in your business and useful at home. If you have any
requests or recommendations, please email me at:
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==> Feature Article
In his article below, Martin Green offers us some simple but
important advice on becoming productive in Internet Marketing.
==> Recommended Resource
Check out this section for the f*ree download from "MOE"
and to find out where you can get some great help with
your sales copy.
Here, you'll find two sources for f*ree ways to improve your
computer's performance and where to find the products in
Clickbank that pay the most.
==> e-Business Resources
Check out these referrals for f*ree Master Resell Rights to
an unlimite*d number of products, for an online tool that will
help you optimize your web pages, and for step-by-step
instructions on creating your own money-making mini-site.
And, for you job seekers, Dean Brenner has posted some
job openings for online professionals.
==> Tips & Tricks
And, don't forget to review the Tips & Tricks section for tips
on writing copy, marketing, doing e-business and using
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==> Feature Article:
Why You Should Only Follow One "Guru" At A Time!
By Michael Green
If you are out there trying to make money via Internet
Marketing then you are not by any means alone.
There are now tens-of-thousands of folks working part-time,
trying to generate enough income to leave their 9-5 and live
off their online income for good.
But sadly, for most of these people, the reality is that they
will probably scrape by month-by-month, earning the odd
commission check, but never really breaking thru' to the
"Online Big Time"!
Now as someone who has been fortunate enough to translate
that ultimate dream of making enough money 'while I sleep',
to give up my day job (if I chose to), I've been troubled about
why others work just as hard as me (or harder) online -
but never seem to make it to the holy grail of internet profit*s.
So eventually I conducted a piece of research using the
responses from people who have taken my internet
And the results were most revealing...
TOO MANY EXPERTS - TOO LITTLE TIME!
Something that I had long suspected and have even
experienced for myself, turns out to be absolutely true.
There is a lot of excellent help and advice available out there
for online marketers.
In fact you don't need to look very far and you'll soon be
stumbling across internet marketing experts that'll tell you
much about important subjects like:
> product creation
> opt-in lists
> follow-up marketing
> choosing the right pricing
> running affiliate programs
> and so on...and so forth...
BUT, confusingly each and every one of these "experts"
sets themselves up to be an authoritative "guru".
And now suddenly (for the average Joe trying to make a
good living online) the marketplace in advice is overcrowded
and *very* confusing.
Sure, a lot of the available information seems to be very good,
but where should you start and who should you believe?
Worse still...one expert seems to be contradicting the next
and everyon*e is SHOUTING so loud that you just don't know
what to do for the best (or first).
And the result of all this?
Your online work lacks direction. One minute you're following
guru "A", next you're dipping into guru "B's" advice, but then
an email pops through from guru "S" and what they have to
say looks simply irresistible. Suddenly you are being pulled
in so many directions that you just can't think where to start!
ONE "GURU" AT A TIME PLEASE!
So what should you be doing to build your own successful
For me (and for those who I have tutored), the answer has
been to select one 'all round expert' to follow. Find a marketing
"guru" who you feel comfortable with. Someone who you've
read a little about and believe can educate you in the rights
and wrongs of online product creation and marketing.
Most importantly, take a look at the writing style of the "guru"
you are thinking of learning from. And ask yourself?
> Is this a writing style that I can understand?
> Does this "guru" have a natural ability to put a lot of
information across to me in a clear and readable fashion?
And most importantly of all...
> Has this so called "guru" really done this for themselves?
Or to put it another way - do they know what they're
NOW FOCUS ON THIS ONE PERSON
UNTIL YOU'VE ACHIEVED ONLINE SUCCESS
Having answered the above questions and chosen your expert -
*follow them* until you have become successful yourself.
If you've chosen wisely, then having purchased some of your
gurus information, they won't mind when you come back to
ask the occasional direct question.
For example, I frequently receive emails like:
Michael, I read what you said about XYZ, but could you point
me in the right direction to achieve this other important
Follow a knowledgeable expert and they won't mind sharing
a little extra information with you.
But, best of all if you concentrate on one person's advice at a
time, you are far more likely to make a success of your own
online business - if only because you won't waste loads of
your time trying out a little bit from everyon*e, and being pulled
in so many directions that you end up achieving nothing.
To your online marketin*g success!
Developer of the "Create & Sell Products Online" toolkit.
You can develop your own online business by following the
step-by step advice of the above author, Michael Green.
He has created a toolkit for anyone wanting to create their
own successful online business. Michael's own range of
online products are in the top 10 on Clickbank's marketplace,
proving that he is a top online marketer himself. His latest
toolkit shows you exactly how to follow in his footsteps,
to create your own online business. Find out more at ===>
==> Recommended Resource
No matter what online business you're in, you have to use
A*ds, Sales Letters and Web copy. You have to create it
yourself or get it from someone else, which means you need
to know the difference between what works and what doesn't.
In his ebook, "How To Make Your Ads, Sales Letters, And
Websites Sell Like Crazy", Mark Hendricks reveals the
long-guarded secrets of the major marketers of the last one
hundred years. If you apply these time-tested secrets, you
just might increase your marketing results exponentially. FMI:
F*reebie from "MOE"!
Download this report to learn the three words that Mark says
will cause any sales letter to fail. Check out his Rolodex!
Got browser problems, blue screen crashes or problems with
Outlook Express? Scan your PC with this f*ree download:
Problems with Windows? It may be the Drivers. Scan your PC
for outdated drivers. The scan is f*ree. The remedy is $29.95.
Find the newest products, the products with the highest
sales and the best affiliate commissions at Clickbank.
F*ree download of AffiliatesAlert software at:
==> e-Business Resources
If you're looking for products to sell, "F*ree Software Monthly"
can deliver f*ree Master Resell Rights to an unlimite*d number
of e-books and software directly to your desktop. There's no
monthly charge beyond the original purchase. $67.00
Optimizing your web pages for search engines begins with
selecting the most effective keywords and meta tags. This
online tool not only identifies the popular keywords and
phrases, but it will also give you strong keywords which are
largely ignored by your competitors. Annual cos*t: $254.89
When you're ready to expand your advertising efforts, check
Jim Edward's home study course. He will teach you how to
create and post your own money-making mini-sites. $397.00
$25 in WebCash from GreenZap for opening an account!
GreenZap, the international alternative to PayPal,
is the "other" way to make online payments,
Click on the link below to learn more and signup!
GreenZap will give you $25 in WebCash in return and there's
no charge to join as a basic member.
==> Work The Web
Dean Brenner is looking for some help. He's the webmaster
for the BWS Group. They have numerous job openings and
the major ones are listed on a web page at the URL below.
If you're interested or if you know someone who may qualify,
check out the opportunities. They're open to the public. Go to:
==> Tips & Tricks
How do you write exciting copy? Well, it's not by overusing
exclamation points and question marks. You need to use
the right words in a strong way. Study the copy from the
best copywriters and you'll see that they seldom use them.
To learn more about copywriting, go to:
Spam filters and ISP filters are destroying email marketin*g.
If you want to avoid the blocking, avoid using words like:
f*ree, cos*t, make mone*y, hell*o, you*r famil*y, unlimite*d,
profit*s, everyon*e and marketin*g. (Notice how I had to
distort the spelling to get past the filters.)
Check your ezine or emails for spam triggers for f*ree at:
Everyon*e knows that unfair or deceptive advertising is illegal.
But, are you sure of what is "unfair" or "deceptive"? Do you
know that if ALL consumers can not expect the results reported
in the testimonials on your website, you need to use a
disclaimer? To stay legal, read the guides from the FTC at:
And, these people know their web law:
Reduce your exposure to one of the newest health problems,
Computer Stress! Accept the fact, NOW, that your hard drive
is going to crash. It has happened to me. I've read that the
average life of a hard drive is 4-5 years. So, keep your files
backed up and reduce the stress of a crash. Also, be sure
to follow your computer's procedure for shutting down. If you
just hit the power button, you'll eventually damage the
circuits; and then your stress will be measured in dollars!
==> Subscription Management & Contact Info
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