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About the Owner






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My Own Ezine        May 20, 2008,  Issue 96
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Welcome to "MOE" - MyOwnEzine.com's newsletter
about creating your own ezine and marketing on the Web.

Thank you for agreeing to receive this information. You
have been listed as an opt-in subscriber to this ezine, to a
safelist, or to an online service offering information about
internet marketing. If you do not wish to continue receiving
his information, there is an unsubscribe link below.

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Top Sponsors:

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Tips For Your Online Success:

10 Ways An HTML Ezine Can Impact Reader Attention

Text-based ezines may have higher deliverability rates, but
you can't beat the appeal of an ezine presented in HTML.
The appearance of your ezine (newsletter) can actually
increase or decrease your reader retention and ultimately
your sales. The size, font, style and color of your text can
easily affect your reader's buying decision. Below are ten
points to consider when typing your ezine in HTML.

1. Easy To Read - You want to make it easy for your
subscribers to read your text. You don't want to use a light
colored text like yellow on a white background and you
don't want to use dark blue text on a black back-ground.

2. Create A Mood - You want to use the color of your text
to create a mood for the reader. If you want to create
excitement, use some red text. If you want to create
greed, use some green text. Use colors that would put
you in a mood to b.uy your product.

3. Grab Their Attention - You can grab your readers'
attention by using headlines. Make the headline more
noticeable by using a headline that has a color different
from the rest of your copy. This offsets the headline and
pulls the reader into the rest of your message.

4. Highlight Keywords - You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, f.ree, new,
etc. You could use bolding, underlining, italics, color
changing, etc.

5. Sizing It Up - You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your copy. If your grandparents can't read it,
it's too small.

6. Don't Use All CAPS! - You don't want to use all
capital letters in your copy. It looks unprofessional, is
hard to read, and trips the s.pam filters. On occasion,
however, you may want to use all CAPS to offset your
headlines.

7. Font Properly - Use a text font that relates to the
product or service you're selling. Comic type font sells
Comics but not business books.

8. Spacing Out - It's important to use spaces properly
when typing your text. You should indent and bullet key
benefits offered to your readers by your product or service.
Your headlines, subheadings, sentences and paragraphs
should be consistently spaced throughout your ezine.

9. I Need Sunglasses - Don't use all bright text colors
and backgrounds. It will make your text hard to read and
actually bother your readers' eyes to the point where they
just decide to leave your site.

10. Check The Readability - When writing copy,
especially a.d copy, for your ezine, you're allowed to
break some of those old grammar rules to get your point
across. However, it's important to check your spelling
and grammar before you publish your ezine.

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Recommended Resource:

> This offer is being promoted all over the Net, but don't
get it unless you're real serious about marketing online.
This isn't a $47 ebook offer. It's an investment and a hefty
one at that! You'll get a course with marketing methods
that really work, new site builder software, audio and
videos to help you with video marketing, and plenty of
bonuses. In fact, the affiliate below is offering loads of
additional bonuses if you order through his link at:
http://tinyurl.com/4f6p5h

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F.reebies:

> Access the MOE Archive of F.reebie Tips at:
http://www.myownezine.com/1freebie/tips.shtml

> Download f.ree ebooks and software from MOE at:
http://www.myownezine.com/1freebie/gifts.shtml

> Get f.ree articles to publish in your ezine or online at:
http://www.myownezine.com/articles/index.shtml

> Here's a new text a.d exchange that generates f.ree
traffic for you. Text a.d exchanges seem to be a better
way to promote your business than the more conventional
methods. They seem to have a higher conversion rate. The
site has banner a.ds, traffic links and solo a.ds. Join f.ree:
http://tinyurl.com/4ppkff

> If you're a marketer, you always need another way to
build your lists. This membership has over 3700 members
and it's only about 3 weeks old! You can join at no charge,
but the upgrade is worth the one-time fee of $20. Once
upgrade, you can do a mailing every 48 hours.
http://tinyurl.com/48hlac

> Looking for a way to convert your audio files? Try this
f.ree software from Daniusoft. You can convert most audio
formats to MP3 or vice versa, and the conversion is fast
and of high quality.
http://www.wmatomp3-converter.com/index.html

> Think you have a driver problem on your computer? This
site offers a f.ree scan and access to over 900,000 driver
update files.
http://tinyurl.com/535fa2

If you missed the last issue of "MOE", you'll find it at:
http://www.myownezine.com/ezine/050608.shtml

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Subscription Management & Contact Info
To join our mailing list, go to:
http://www.myownezine.com/subscribe.shtml

You have received this email from:
Stan Smith
Publisher, MyOwnEzine.com
6 Winsome Lea
Falmouth, ME  04105
Stan@MyOwnEzine.com

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