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Untitled Document =========================================
My Own Ezine                      April 19, 2005, Issue 18

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==> Welcome back to My Own Ezine
I hope you will find the information in these issues helpful
in your business and useful at home. If you have any
requests or recommendations, please email me at:
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==> Feature Article
In her article below, Melissa Quiter asks why holistic
businesses aren't doing better - a question you may ask
about your business. She provides several insights that
can easily pertain to any business. I especially like this one:
"People 'bu*y' relationships."

==> Recommended Resource
Check out this section for details on the technology that just
may save e-mail marketing.

==> F*reebies
Here, you'll learn where to download utility software that will
recover corrupted files on your external drives, where you can
find inspiration from successful home entrepreneurs, and
where to get personal information manager software for f*ree.

==> e-Business Resources
Check out these referrals if you want to learn about online
copywriting; or want to know where to get computer help;
or want to find out how to run your home-based business on
a tight budget.

==> Work-The-Web
Learn how to get pai*d to read your e-mail.

==> Tips & Tricks
And, don't forget to review the Tips & Tricks section. You will find some very useful advice on such topics as: writing copy, marketing, computers, e-commerce, taxes, and your health.

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==> Feature Article:

The Business of Sharing Your Gift
Copyright 2005 Melissa Quiter

If you are like me, you started your business because you
care about people. You have a special gift that, when
shared, can change people's lives for the better. You are
not in this for the money or to bu*y lots of toys and
extravagant "things". The point is to make a difference and
serve a purpose. Many of us have stepped away from the
corporate world - the RAT RACE - and are finding the peace
we always knew was there. We are reconnecting with what
is important.

There is only one problem..

Many of our business are not making it. We aren't paying
the bills to stay afloat. We aren't sharing our gifts because
we aren't reaching all those that are searching for our help.
We are stuck in a paradox of needing money so we
can share our gifts, but not wanting it to be about money!

So, why are so many, with amazin*g gifts to share, finding
it impossible to keep their businesses open?

In my research of this community, and being a membe*r of it,
one of the key challenges I have found is the public's lack
of awareness of what is available. The people who want and
desire what holistic professionals have to offer -- massage
therapy, chiropractic care, acupuncture, homeopathy, tarot
readings, Reiki, life and business coaching, naturopathy..
and the list goes on - CAN'T find it. They don't have access
to enough information on any given service to "know" if the
one or two services they see listed in the phone book
or referred by an acquaintance is the right one for them.
They want more information than just a random referral
or a listed phone number. They want to get to know you.
People "bu*y" relationships.

There are thousands and thousands of people who are
searching for holistic alternatives. The world is growing
increasingly weary of the western mentality of over
consumption -- bad food, bad habits, bad energy and living
for what can be bought next. They are looking for ways to
change. The self-development and mind, body, spirit
movement is exploding. People can not get enough of feeling
good through natural pursuits. They are searching for new
techniques, cutting-edge practices and accessible
opportunities to get that good feeling on a regular basis.

So, what is the problem? Why is there this lack of
awareness of those who seek holistic remedies when there
are so many options to choose? Why aren't holistic business
owners getting their names out there for people to find

When talking with holistic business owners and
practitioners, the overriding sentiment I heard is, "I am
not a business." It became very clear that buying into
being a business implied buying into the rat race mentality
and the corporate lifestyle. This conscious and, more often
subconscious, resistance is, actually, negating the true
reason these businesses were started in the first place --
to help people. Promoting services and products that
perpetuate cutting-edge thought, spiritual evolvement and
personal and professional growth is imperative. The
holistic community must pull together to get this information
out. People new to these ideas need to hear and read and
see these messages time and time again. The process of
adopting new thoughts is based on repetition. New thoughts
must have time to incubate as is stated in the Law of Gender -
every seed must have an incubation period to realize its
greatest potential. That incubation period for ideas and
messages is repeated exposure from 12 to 17 times
(depending on your message and medium of choice).
When you promote your business - the gift you have to share-
you allow those, who want and need you, a chance to
connect. If Deepak Chopra and Wayne Dyer and the many
amazin*g voices I have been blessed to discover over the
last 10 years did not promote themselves, I would be lost.
I would be stunted in my growth and evolution. But, far
worse, I would feel completely alone on my holistic
journey. I wouldn't know of the others on the same path as
I. We wouldn't know of each other.

Taking your business seriously is taking the people who
want what you offer seriously. A gift is only of value when
it is shared. Each person who has a gift has been given an
opportunit*y to make a difference. That opportunit*y must
include letting people know who you are and how to find you.

The lack-based framework around money must be altered.
As stated by Deepak Chopra so eloquently in his book "The
Seven Spiritual Laws of the Success," The Law of Giving
states that, "The universe operates through dynamic
exchange. Giving and receiving are different aspects of the
flow of energy in the universe. The word affluence means to
flow in abundance."

Money is only a symbol. It is a symbol of an energy
exchange. Our society is invested so heavily in tangibles
that in order to "keep track" of the give and take of
interaction, we created a symbol of the energy. However, it
does not take away from the giving and receiving that is
taking place. People want to spend money on things of value
to them. Innately, it provides each of us the opportunit*y
to do what feels natural. It is not a coincidence that
money is called currency -- which means, "to flow." An
energy exchange, be it money or bartering, keeps people in
flow with the natural rhythm of the universe.

We, as members and supporters of the holistic community,
must use the resources available to get the word out.

Melissa Quiter is the owner of Provocative Communications,
a life and business strategizing company based in Austin,
TX. Melissa's intention is getting you more clients. She
takes a spiritual approach to marketing and provides you
the missing step that most consultants and coaches don't
see. Learn about "From Struggle to Abundance: The Seven
Fundamental Steps to Attracting More Clients" by visiting:
Melissa would love to hear from you -- ph: [512] 341-0556
or e-mail:

==> Recommended Resource

If you've not experienced it, then you've at least read about it.
E-zine publishers can't get their e-zines to all their subscribers.
ISP's and anti-spam software are blocking the e-mails that
have been requested by subscribers. One way around this
problem is through the use of RSS technology.

In the March 22, 2005, issue of "MOE"  Sharon Housley
introduced the many uses of RSS technology, including
e-mail marketing. With RSS you can  publish your e-zine
and totally bypass traditional e-mail and the spam blockers.
If you would like to read Sharon's article again, go to:

For a more in-depth study of RSS, I purchased an excellent,
but long, e-book from MarketingStudies.net titled
"Unleash the Marketing & Publishing Power of RSS" at

I am so impressed with RSS publishing that I am working
on giving all of you the option of receiving "MOE" via RSS.
I have already purchased the software and am working on
its implementation. You can read about the RSS software at

==> F*reebies

If your business needs a little inspiration, check out this
f*reebie from Australia. "27+ Unusual Business Ideas" will
show you how some home entrepreneurs have turned "crazy
inspirations into piles of cash."
PCWorld is a great place to find f*ree downloads of a variety
of useful software. Go to the web page below and download
CDCheck v3.0.1. With this utility you can detect and recover
damaged or corrupted files on CD-ROMs, floppy disks,
removable disk drives and zip drives.
ArtPlus is offering its full version of Easy Noter 3.7 for $34.95,
but you can get the Lite version for f*ree. If you're looking for
personal information manager software, check out

==> e-Business Resources

Michael Masterson's Accelerated Program for Six-Figure
Copywriting is a course designed to teach you the skills of
a direct response copywriter. According to excessvoice.com,
it will also give you 90% of what you need to be a successful
ONLINE copywriter. For a very good review and to order go to
Got computer problems? Warranty service gone? Don't know
who to call? Try DrTech at askdrtech.com. You'll get 24x7
support via phone, online, email and chat. And they promise
100% satisfaction with a 15-day money bac*k guarante*e.
They charge $19 per call or $24 per month or $89 per year.
If your home-based business is on a tight budget, this web
site says that it's possible to increase the profit of your
e-business WITHOUT spending an arm and a leg. FMI:

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==> Work The Web

Here's another way to make some money from the web, but
I don't think you'll get rich. It's a way to receive advertising
linked to your interests and to get pai*d by responding to
three questions in the a*d. You can earn by answering
e-mail or SMS text messages.

==> Tips & Tricks

When writing a*d copy, using ALL CAPITAL LETTERS
can be an effective way to emphasize your copy. Be sure to
capitalize the entire word or words, but do not capitalize
more than about five words in a row. You can hurt your sales
If your e-book sales are dropping off, check your sales copy.
You should be asking for the sale at least three times in the
copy. If you have a secure server, emphasize the fact with a
"Secure SSL Server" statement. Offer a f*ree download of a
chapter of your e-book or put the chapter online. For those
e-books with re-sale rights, brand them with your own
marketing message, product offer and affiliate links. FMI:
The truly successful businesses are those that focus their
efforts and products on helping others. This, of course, does
not mean that you should "give away your store". However,
you can help your customers by filling their needs with
products of value, solving their problems and exceeding their
customer service expectations.
Ever wanted to resend a message that you've sent in the past
without retyping the entire message again? If you're using
Microsoft's Outlook, go to the folder for Sent mail, open the
message you want to resend, look for the Action menu and
select "Resend this message." You can resend the message
or you can edit the TO:, CC:, BCC: and Text fields.
Effective April 14, 2005, employers no longer need to send
copies of potentially questionable Forms W-4, Employee's
Withholding Allowance Certificate, to the IRS. For more details
consult Publication 919, How Do I Adjust My Tax Withholding?
The IRS also provides a withholding calculator online to help
employees determine their correct withholdings.
Expectant mothers, take notice! Whitney Lasseter, founder
of Blessings, LLC., says that your normal diet does not give
you enough Folic Acid for you and your baby; so you will
need to take a supplement. You can read more about
prenatal diet and nutrition for Moms2B at

==> Subscription Management & Contact Info

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you have acknowledged that there will be both in-house and
third-party advertising as part of our content. This allows
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this ezine can be obtained by sending a blank email to:

To discontinue receiving this newsletter, send an email to:

MOE values your privacy. Please review our Privacy Policy:

Thank you.

Stan Smith
Publisher, My Own Ezine
6 Winsome Lea
Falmouth, Maine   04105

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