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About the Owner
March 25, 2008, Issue 92
Welcome to "MOE" - MyOwnEzine.com's newsletter
about creating your own ezine and marketing on the Web.
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These Stunning Packages
Will Rock Your World
Check them out before they're gone
And, Help Mieke celebrate her 31st Birthday!
(Look for the hidden Freebies while you're at it)
For Your Online Success:
Viral Marketing is one of the best ways for you to sell a
product or service. In fact, it's one of the best ways to
make a lot of sales.
How? Because thanks to the way that viral marketing
works, you don't need to have a big list, or a lot of money
to put into an advertising campaign – but you can still have
a huge impact.
First of all, let's go over exactly what viral marketing is.
Basically Viral Marketing is just a way of getting a bunch
of people to tell other people about something you have
created to build a buzz about your product or service. And,
by passing it around to other people, it builds social proof-
(because there's a kind of implied endorsement when you
send something to someone else.) Sometimes you get
lucky, and the more it's passed around the more it takes
on a life of its own.
A perfect example is the "Free Hugs" video on YouTube.
It has been viewed by millions of people, and the music,
a song written by a group called the "Sick Puppies".
That video was responsible for launching their singing
career – even though that was not the original intention.
That video – and the story behind it went viral and caught
the attention – and the hearts – of people all over
world. It even spawned a movement that is still going on.
You may not be able to pull off a viral marketing campaign
that does as well as the "Free Hugs" video. But, if you are
willing to spend a little time researching your market and
your target audience, and can think outside the box, you
can create a very successful viral marketing campaign of
What kind of things can go viral? Obviously videos. (In fact
if you look at most of the "gurus" in the Internet Marketing
field, you'll see they're all heavily using videos to promote
their launches and create marketing campaigns that go
viral. However, if you don't have the desire to do videos,
you can go with that old standby – the "Special Report."
Podcasts, white papers, even case studies all have the
ability to go viral and get a lot of people very interested in
what you have to say – and sell.
To create a successful viral marketing campaign, it's very
important that you find the right mix of media, marketing
and audience. Make sure that your target audience is
going to be interested in what you have to say, the way
you're saying it, and how you're bringing it to their
attention. If you get these three things right, chances are
you'll have a winne.r on your hands, and your next
marketing campaign will go viral too.
> Now that you know the basics of Viral Marketing, do you
want a f.ree, push button Viral Marketing tool? This is a
very handy tool that quickly creates branded ebooks for
you, filled with your affiliate links. All you have to do is
simply choose one of the professionally created ebooks to
brand, fill in your affiliate links and press a button. Once
you try it, I think you'll find this tool to be a potent addition
to your marketing arsenal. Sign up at this site and get
F.ree access to the online tool.
> Access the MOE Archive of Freebie Tips at:
> Download free ebooks and software from MOE at:
> Get free articles to publish in your ezine or online at:
> For better-than-average Freeware, visit this web site.
You will find free software for Audio, Multimedia, Business,
Home, Communications, Graphics, System Utilities and
the Internet. Here's the link:
> Are you ready for the Best of 2007? PC World has
published its list of the "The 100 Best Products of 2007".
It ranks "the best PCs, HDTV's, components, sites, and
services." I found links to a couple of very useful freebies
in the article. Great info at:
> Have you heard about the software that adds safety
ratings to web sites and search engine results? McAfee's
"SiteAdvisor" does a background check on the site you're
about to visit and warns you if the site is spyware, adware
or a phishing site. The basic version is free; but the Plus
version, which checks your email and IM links, is priced
at $25 per year. Go here for the free download:
> Here is a handy desktop tool that creates icons from
your picture files in BMP, GIF, JPEG and other formats.
With it you can create a standard shortcut icon on your
desktop and assign you newly created icon to it for free!
> I'm sure you've heard about the Easter GiveAway - over
500 free products! If you don't want to receive a string of
emails from 500+ marketers, I suggest you opt for the
"fast download method". Last day to sign up is March 31.
If you missed the last issue of "MOE", you'll find it at:
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