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My Own Ezine           March 11, 2008,  Issue 91
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Welcome to "MOE" - MyOwnEzine.com's newsletter
about creating your own ezine and marketing on the Web.

Thank you for agreeing to receive this information. You
have been listed as an opt-in subscriber to this ezine, to a
safelist, or to an online service offering information about
internet marketing and working at home. If you do not
want this information, there is an unsubscribe link below.

To avoid losing your bi-weekly issue to the filters,
please add me to your approved list:
Stan@MyOwnEzine.com

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Tips For Your Online Success:

Create an Ezine for Your Direct Sales Business

Newsletters are an excellent communication tool for any
business owner. They help communicate a brand image,
connect with customers and prospects on a different level,
provide value to readers, and communicate  promotions
and product offerings – keeping customers up to date.

Here’s how to create your own newsletter to build your
business. We call it an "Ezine" when you distribute it via
email:

Step 1. Decide frequency. How often do you want to
publish your ezine? Remember each issue involves
a few hours of preparation including creating the content.
Establish a schedule you know you can keep up with.
It is always easier to add supplemental issues or increase
the frequency. However, decreasing the frequency can give
a poor impression. Monthly, quarterly, weekly and
bi-weekly are all options.

Step 2. Email/print?  How are you going to distribute
your newsletter?  There are benefits to both. Email is very
cost effective and instantaneous. Print is nice because it
gives something tangible for customers to hold onto.

Step 3. If you plan to email your newsletter, now called
an Ezine, consider paying for an email distribution, list
management, and service. There are many online. They
offer newsletter templates, enable you to design the
ezine yourself, manage the list of subscribers and
unsubscribers, and enable you to create many issues
of the ezine at once and schedule them in advance.
The price for these services vary, and many services base
their prices on the number of subscribers to your ezine.  

Step 4. If offering an email newsletter, add a signup form
to your web site. This not only increases traffic and visitor
value, it helps build a list of contacts and customers.

Step 5. Tell people about your ezine. Include a link to
your subscription form in all email communications,
signatures, and even consider adding it to your business
card, brochure, and other marketing materials.

Step 6. What is your ezine going to be about? Now
it’s time to get down to business. What are you going to
include in your issues? Some ezines have a single article
and a promotion. Others have 3 to 5 articles and an equal
amount of promotional content. What are your articles
going to be about? Will you write them or will you hire a
writer? Look at ezines you like and think about why you
like them. Consider what types of content will add value to
your readers. What questions or problems do they have?
Provide answers if you can.

Step 7. Advertising? Are you going to sell advertising
space in your ezine? This is a personal decision that
will be based on how the audience will perceive the a.ds.
As a general rule of thumb, ezines contain about 80%
content and 20% promotional content. If you do accept
advertising, be sure to verify that your advertiser's linking
URL is not blacklisted. If it is, many ISP's and s.pam
filters will block your entire ezine issue.

Step 8.  Graphics are an excellent way to make any ezine
visually interesting. Options include adding a logo or a
header to each issue as well as including graphics,
photos, and even charts within the issue. Stock photo
sites are a good place to get started; but make sure that
the reprint rights are available. You don't want to violate
any copyright laws. Also, if you choose to use graphics for
your emailed newsletter, know that you will need to use
HTML to create the copy. This makes a more appealing
email, but can generate some deliverability issues
compared plain text emails.

Ezines are an excellent tool to market to and connect
with your customers and prospects on a regular basis.
The key to an ezine that works is to focus on providing
quality content on a scheduled basis.

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Recommended Resource:

> I've always hated to listen to someone reading to me.
You couldn't pay me to sit down and listen to an audio
book...that is until a frien.d convinced me to listen to one
about the Battle of Gettysburg. I was simply stunned by
the presentation. Now, I'm almost ashamed to admit that I
listen to more books than I read. I've joined the thousands
who have discovered audio books,and I love it! And, this
presents an opportunit.y for you. I've found this web site
that lists over 6000 titles which you can sell through their
affiliate program. Do you think the aging Baby Boomers
could be a market?   Basic membership is f.ree at:
http://28146.leisureaudiosales.com/

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F.reebies:

> Access the MOE Archive of F.reebie Tips at:
http://www.myownezine.com/1freebie/tips.shtml

> Download f.ree ebooks and software from MOE at:
http://www.myownezine.com/1freebie/gifts.shtml

> Get f.ree articles to publish in your ezine or online at:
http://www.myownezine.com/articles/index.shtml

> Some people fail to start their own ezines because they
think it requires too much technical knowledge to structure
and format the ezine. Here's a site that gives you a simple
template to help you through the process...get linked at:
http://www.myownezine.com/1freebie/index.shtml

> Here's a source for 400+ f.ree Java scripts. You'll find
a variety of codes to enhance your web site's appearance.
http://www.myownezine.com/1freebie/index.shtml

> Need some f.ree help with your business grammar. Get
some excellent tips from Judy Vorfeld. Look for the link at:
http://www.myownezine.com/1freebie/index.shtml

> ProLinkz software is a "very powerful link redirector, link
disguiser, and link hit counter/traffic tracker and now it's
F.ree! You don't have to register or subscribe to anything;
and there's no forced advertising on your installation. FMI:
http://www.myownezine.com/1freebie/index.shtml

If you missed the last issue of "MOE", you'll find it at:
http://www.myownezine.com/ezine/022608.shtml

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Subscription Management & Contact Info

To join our mailing list, go to:
http://www.myownezine.com/subscribe.shtml

You have received this email from:
Stan Smith
Publisher, MyOwnEzine.com
6 Winsome Lea
Falmouth, ME  04105
Stan@MyOwnEzine.com

© 2004-2008 All Rights Reserved Worldwide
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Publications from MyOwnEzine.com carry both in-house
and third-party advertising. All references are provided for
your information and evaluation. MyOwnEzine.com can
make no recommendations as to the veracity of any offer,
product, service or program mentioned here. So, please
use caution and check out all offers. Advertising is included
to keep the bi-weekly issue of "MOE" f.ree for you.
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