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Untitled Document =========================================
My Own Ezine                 March 22, 2005, Issue 16
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==> THIS WEEK IN "MOE"
=========================================

==> Welcome back to My Own Ezine
I hope you will find the information in these issues helpful
in your business and useful at home. If you have any
requests or recommendations, please email me at:
stan@myownezine.com
If you would like to subscribe to "MOE", please subscribe at:
subscribe@myownezine.com?subject=subscribe

==> Feature Article
This week Sharon Housley explains RSS and how it might
impact us. Although it started out primarily as a way to
deliver news headlines, RSS is becoming a powerful way to
distribute all kinds of information - including e-zines!

==> Recommended Resource
SHORT NOTICE!  Check out this section for details on
TOMORROW's teleclinic on putting streaming video into your
bag of marketing "tricks".

==> F*reebies
Here, you will learn where to download information to help
you promote your web site for little to no cos*t; where to get
the well known "Affiliate Masters Course" in an e-book; and
where to look for a virtual assistant.

==> e-Business Resources
Check out these referrals if you want more visitors to your
web site to return, or need help with web development, or if
you want new shopping cart capabilities.

==> Work-The-Web
Learn how to use eBay and Dropshipping to make your
fortune on the internet.

==> Tips & Tricks
And, don't forget to review the Tips & Tricks section.
You will find some very useful advice on such topics as:
writing, marketing, computers, e-commerce, taxes,
home and health.

=========================================
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=========================================
==> Feature Article:
=========================================

Innovative Business Use of RSS as a Technology
Copyright 2005 Sharon Housley

RSS, or Really Simple Syndication, is a new way to
broadcast corporate news and structured information. RSS
offers a quick, easy corporate communication channel. The
RSS contents are published as a feed and the feed's content
keep customers, partners and journalists abreast of
corporate news and information. The RSS feeds are read
using a tool referred to as a news aggregator, or an RSS
reader. The aggregator periodically checks to see if the
RSS feed has been updated. As the feed is updated, new
information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means
to deliver news headlines, RSS has quickly become a
powerful medium to disseminate all kinds of information. As
traditional marketers are attempting to rein in content
delivery, measuring e-mail open rates, click-throughs and
conversions, Internet users are fighting to gain control
over the content they receive. Savvy marketers and business
owners are using RSS as a way to improve corporate
communication and increase their external exposure and
brand appeal.

What is the enclosure tag?
RSS 2.0 is quickly becoming the definitive RSS standard,
all because of its support for the enclosure tag. The
enclosure tag is an optional field in the RSS 2.0
specification that allows the feed publisher to include a
link to a file. The file can be just about anything.
Businesses have seized the opportunit*y, including
tutorials, streaming audio lectures, PDF proposals, Power
Pointâ"¢ presentations, podcasts of sales meetings, and
advertising portfolios among other traditional uses for RSS.

Many businesses have yet to realize the potential hidden in
the enclosure field. The implications and power of how RSS
can be used is really awe-inspiring. Consider the following
business uses for RSS:

1. PDF Documents - Consider broadcasting meeting agenda
notes or documentation as a PDF included with a feed,
allowing interested individuals to access information
without having to deal with cumbersome e-mail attachments.

2. PPT Presentations - Presentations can easily be
distributed in a feed enclosure. The added benefit is that
presenters using Power Pointâ"¢ will not have to lug their
notebook to a meeting to present - they can manage the
presentation from an iPod or similar handheld that reads
RSS feeds.

3. Video - Video or streaming video are both possible via
the enclosure field. Have lectures or even political
debates come to life with the added video component.

4. Audio - Audio content does not mean that feeds are
limited to your favorite songs. Podcasting is the coined
term for audio content contained in a feed and can include
language instruction, talk shows or editorials.

5. Images - Imagine realtors using the enclosure field to
display photos of homes to interested buyers. Now they can
carry a light-weight catalog with them to show potential
buyers at a moment's notice.

6. Downloads - Consider an information technology
department in a large corporation conducting proprietary
software updates, including executables or zip files in the
enclosure field which allow users to update the software at
a convenient time.

Feedreaders are playing catch- up
RSS news aggregators were initially designed to receive
text-based content. As users find outside-the-box uses for
RSS, developers of RSS readers are struggling to release
new versions that support the enclosures businesses are
eager to use.

FeedDemon, a popular RSS reader, has recently added
support for every type of enclosure in their latest release.
They have created a safe list that can be customized to
include specific types of file types like PDFs. This will
automate downloads of files that are deemed "safe". This
was clearly designed with security in mind, to prevent
automatic downloading of executables.

Businesses are revolutionizing RSS as a communication
medium. While some traditional businesses are struggling
to include monthly newsletter summaries in an RSS feed
and reap the benefits of RSS, other innovative businesses
are adopting incredibly creative uses for both internal and
external corporate communications.

----------------------------------------------------
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.

=========================================
==> Recommended Resource
=========================================

Streaming video on a web site or in an e-mail can be a very
powerful marketing tool. You can learn how to use this tool
by attending the teleclinic for Instant Video Generator
tomorrow night (Wednesday, 3/23/05) at 8:30 EST. Even if
you can not attend, you will receive 7 bonus gifts. There's
not much time left! Register at the link below.
http://tinyurl.com/6dhhz

=========================================
==> F*reebies
=========================================

Garland Coulson has been an expert on web site promotion
for years. He says that most internet marketing tools fail
and some of the most effective methods do not cost a cent.
His e-book, "How To Promote Your Web Site for F*REE!",
can be downloaded for f*ree at:
http://www.ebusinesstutor.com/
--------------------------------------------------
The highly praised e-course, "The Affiliate Masters Course",
has been updated and is now available as a f*ree e-book. It
will lead an affiliate from design concept, to brainstorming,
to a themed web site and to attracting traffic.
http://aff-masters.sitesell.com/
--------------------------------------------------
If you feel overwhelmed by the administrative chores of your
business, ask for a f*ree consultation from Executive Office
Administration. Kathy offers reliable, efficient administrative
services on a full-time or job-by-job basis.
http://www.execuofficeadmin.com/

=========================================
==> e-Business Resources
=========================================

Do you know that only 2% of the visitors to your web site
actually become your customers? So how do you get the
remaining 98% to return? Double Edge Marketing says: have
your visitors put an icon for your website on their Microsoft
Windows Desktop using "Return Visitor". You'll "get repeat
visitors with 1-click access to your site". For more info:
http://www.doubleedgemarketing.com/rv/
--------------------------------------------------
For creative help with web design, customized newsletters
or totally integrated web solutions, contact this professional
husband and wife team in Maryland. They aim to help you
grow your business by using the internet to market your
products. If you need to "update web content, refresh your
site's web design, or manage your content," contact
http://www.mccordweb.com/newsletters/index.php
--------------------------------------------------
If you are new to e-commerce or simply want to change your
shopping cart, check out the "World's Smartest Shopping
Cart" at MarketersChoice.com. Don't worry. You won't need
any additional software, order forms, or database programs.
http://www.marketerschoice.com/

=========================================
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--------------------------------------------------

Subscribe And Receive A F*ree Advertisement
The "Work-At-Home-Weekly Ezine" is a f*ree weekly ezine
created with the newbie in mind. It focuses on helping the
beginning entrepreneur to become familiar with online
marketing. Subscribers to the ezine receive a F*REE A*d
in addition to the articles and resources to help them
succeed in their work-at-home business. 
http://www.work-at-home-weekly.com

=========================================
==> Work The Web
=========================================

eBay continues to be a source of big buck*s for many people.
The "strike it rich" stories remind me of the "gold rush" days
of years long past. Could eBay be the electronic gold rush of
our time? If you think so, you may want to download Tim
Knox's f*ree e-book, "eBay Dropship Profit*s".  
http://www90.dropshipwholesale.net/download-oaa.php

After Tim helps you learn how to use dropshipping to start
a profitable eBay business, you can go here for products:
http://tinyurl.com/6tz5d

=========================================
==> Tips & Tricks
=========================================

Need a quick a*d that will get noticed? Write out your a*d.
Make sure it's legible! Then scan it and place it on your
web site or in your HTML letter. The informality of the
writing adds a personal touch that boosts your credibility.
--------------------------------------------------
Here's a twist on the viral marketing concept. Consider
turning your web site into an e-book which people can
download and read off-line when they have more time.
Then, distribute your e-book as a viral marketing freebie with
the money makin*g links already established on your web site.
--------------------------------------------------
A photo for your web site or your next e-book could cost a
few hundred dollars. But, you can save plenty by going to
istockphoto.com. They charge $1 to $3 per photo and have
over 229,000 photos in stock - royalty fre*e.
http://www.istockphoto.com/
--------------------------------------------------
If you are in the market for a good monitor, take a look at
ViewSonic's VA720, priced at $500. Computer Reports gave
it the top rating in a group of 27 monitors. For more info,
go to page 134 of Consumer Reports 2005 Buying Guide.
--------------------------------------------------
The IRS is warning the general public to be on the alert for
fraudsters who send fictitious IRS forms to bank customers
in an attempt to steal their sensitive financial information.
The IRS warns that it does not use e-mail to contact taxpayers
about their accounts. Have a doubt? Call 1-80*0-829-1040
--------------------------------------------------
Each time I read an e-mail from Repairclinic.com® I become
more impressed with the company. I initially found them by
doing a web search for parts to my outdated humidifier. They
had the parts and the service was fine. What continues to
impress me are the repair tips that I receive in their e-mails.
I think they're my preferred resource for f*ree repair help.
http://www.repairclinic.com/
--------------------------------------------------
There always seems to be an alternative treatment to the
conventional drugs of modern medicine. I recently read that
policosanol, a natural substance found in citrus peels, can
help lower cholesterol while avoiding the harmful side effects
of statin drugs. It helps your liver produce less cholesterol
and makes it absorb more of the bad type of cholesterol.

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==> Subscription Management & Contact Info
=========================================

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Thank you.

Stan Smith
Publisher, My Own Ezine
http://www.myownezine.com
stan@myownezine.com
6 Winsome Lea
Falmouth, Maine   04105

© 2004-2005 All Rights Reserved Worldwide
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