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My Own Ezine                     March 8, 2005, Issue 15

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==> Welcome back to My Own Ezine
I hope you will find the information in these issues helpful
in your business and useful at home. If you have any
requests or recommendations, please email me at:
If you would like to subscribe to "MOE", please subscribe at:

==> Quick Tip
I receive so much e-mail and so many e-zines that my inbox
currently stands at 1504 e-mails! Until recently I was
moving these e-mails to their respective folders manually!
Then, one morning I reasoned that an automated process
must exist in my Outlook Express. Sure enough! I found
that I could use Message Rules to automatically sort my
incoming mail into the correct folders. What a time saver!
If you have Outlook Express, go to Tools, Message Rules,
Mail, and select the Message Rules tab. It's simple. If you
do not have Outlook or Outlook Express, check for this
feature in your mail program.

==> Feature Article
Speaking as an ezine publisher, Jason Potash explains why
so many people fail at internet marketing and why targeting
is essential to success.

==> Recommended Resource
You will find a great new way to make those resale rights
pay off in the Recommended Resource section.

==> F*reebies
Here, you will learn how to generate f*ree advertising,
where to pick up f*ree JAVA script for your web site, where
to go for f*ree articles for your e-zine and where you can
pick up seven f*ree e-books.

==> e-Business Resources
Check out these referrals if you want to develop a more
responsive subscriber list, or automate your e-mail campaigns
or implement the e-mail marketing techniques of a marketing

==> Work-The-Web
This week's money maker comes from the SFI Marketing
Group. This company has made a booming success out of
the marriage of network marketing and internet marketing.

==> Tips & Tricks
And, don't forget to review the Tips & Tricks section.
You will find some very useful advice on such topics as:
writing, marketing, computers, e-commerce, taxes,
home and health.

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==> Feature Article:

The Worst Internet Marketing Strategy Ever?
by Jason Potash
Copyright ©2000-2005

Many people are downright frustrated.

And when you look at their internet marketing strategy,
it's no surprise.

Yet, they all fall into a classic trap that can ruin your
chances of online success before you even get off the

Have you heard about the ultimate short-cut to success?

Ultimate short-cut? That's right.

Many are led to believe that this is the holy grail of
marketing online.

But, if this is your idea of a perfect internet marketing
strategy, think again.

Here's how it works...

It's easy. Create a crappy product and contact every 'sap'
who has an opt-in list of 40,000 subscribers or a website
that gets a few hundred hits a day. Then ask them all to
promote your stuff.

Works like a charm, doesn't it?

If you've ever been on the other end of the inbox, you
know how annoying this can be.

Some person who sends you 12 emails out of the blue,
asking (begging) you to endorse his/her product.

For example, I recently received a similar email from
someone asking me to promote an ML*M product to my
subscribers and customers.

First off, the email was clearly a cut-and-paste job. It
might have started with "Dear Jason", but the rest was a
boiler plate email.

A big no-no when trying to get someone's attention and win
them over.

And what about the product?

For all I know, the product might have been white hot.
But, ML*M is the furthest thing from my subscribers minds.
Not all of them, but I'll bet at least 90% of them.

The problem here?

One word: targeting

My subscribers and customers are not the ideal target
market for this particular product. If I start promoting
ML*M, I might as well squeeze in a "how to pick a winnin*g
stock" mailing as well.

Unfortunately, you will also see this "spray-and-pray"
internet marketing strategy in other areas.

Let me give you an example.

Have you ever received an article on a topic that was no
where near what you (or your subscribers/customers) are
interest in?

Or, have you ever been asked to review a product that was
about "snake breeding" or something way off in left field?

Have you ever received an email asking you to bu*y a drug
that you have absolutely no use for?

The same rule applies: targeting

My advise? To really nail down your internet marketing
strategy and hit the pavement running, here's a shortlist
of things to consider.

>>> Hand Pick Your Partners Wisely

Notice I said "hand pick". Choose a few partners that you
feel would be ideal candidates. Learn a bit about them and
their business BEFORE you contact them.

>>> Get Personal

When you finally decide to contact a potential partner,
personalize your contact with them. Add a comment about
how you like their website or ezine. Maybe you are a
customer who enjoyed their product.

Be sincere and it will shine through.

>>> Think W.T.G.T.D.W.M.?

People are busy, overloaded, overworked. When you send out
an email looking for people to publish your article,
review your new ebook, or promote your product, you need
to think W.T.G.T.D.W.M.?

W.T.G.T.D.W.M. = What's This Got To Do With Me?

Once again, if you are targeting the right partners and
choosing them wisely, this question should be self-
answered by the person who are contacting.

For example,

Hi Andy. I am contacting you today because you are among
the top snake breeders in America.

If your article, product, joint venture is related to
snake breeding, you are half way to the finish line

>>> The 80/20 Rule Is A Lie

Ever heard of this rule? 20% of people produce 80% of the
results? Online, this is more like the 97/3 rule. If you
are looking for joint venture partners online, 97% of
people will do nothing to help you. Sure, they might seem
interested at first. But, when it comes time to "play
ball", they will suddenly drop off the earth.

Your goal? Stop wasting time marketing to "everyon*e". Find
the 3% who will work with you to accomplish your goals and
make things happen.

Tip: If you are focusing on a highly targeted market,
this will happen much easier.

>>> Know When To Back Off

So, you've sent two emails with no reply. Is it time to
call it quits? Not always. Some people are genuinely on
information overload and won't get back to you for several
days (if not a week). Why not pick up the phone, make one
last attempt and contact them by phone? If they fail to
return your email or voicemail, perhaps it's time to move
on (see 97/3 rule above).

Remember, the name of the game is targeting. When putting
together your internet marketing strategy, pick your
partners wisely -- aim to find that golden 3% as quickly
as possible.

Take your time and get this part right from day one. It
makes all the difference in the world when you are sending
people something that is of real interest to them.

If it appeals to them, they will pay attention, and the
boost in response you receive will speak for itself.

Jason Potash makes it easy to launch a successful ezine
and rapidly build your list. Learn the 7 essential keys to
ezine success. To receive your fre*e 4-part mini-course visit:

==> Recommended Resource

Now you can turn those e-books and software you bought
with resale rights into real money makers. With Cody Moya's
Product Brander you can put your own brand on any e-book
or software. Add your own products, offers, sales pages,
e-zine subscription details or affiliate links. Product Brander
just might be the ultimate tool in Viral Marketing because
the money is in the links!

==> F*reebies

To build my subscriber list, I just added two lines of HTML
to my web pages: and it cost me nothing! Every time the exit
pop-up appears on my site, my a*d will appear 4 times on
other sites - for f*ree. Learn more at:
GoArticles.com is an excellent source of f*ree articles for
your e-zine or web site. In addition, you will also find seven
f*ree e-books on such subjects as e-publishing, creating your
own e-book, e-zine preparation, writing sales copy, producing
profitable classified ads and increasing web site traffic.
If it's time to make a few changes to your web site, check
out Java-Scripts.net. You can download a wide selection of
java script that's both f*ree and useful. They will give you
easy-to-follow installation instructions and a demonstration.

==> e-Business Resources

Publishers constantly face the challenge of finding responsive
subscribers. In his e-book, "List Builder Profit*s", Dr.Mani
Sivasubramanian reveals his "foolproof, permanent solution for
generating consistent, high-quality ezine readership" for f*ree.
If you're like a lot of small business owners, you've probably
noticed that you're losing precious time each week dealing
with repetitive daily e-mail chores. What you may NOT know,
however, is that there is software that can help you automate
60-85% of the tasks like:
* Sending e-mail promotions
* Mailing your weekly newsletter or e-zine
* Answering common customer questions
* Managing your subscriptions
* Plus a lot more...
For more information on how you can do this, check out:
In one month, Corey Rudl made $213,705 and attracted
41,409 new opt-in subscribers using e-mail marketing! Now
he's revealing his step-by-step formulas for generating these
kind of numbers, including:
>How to grow your opt-in list even if your site gets NO traffic!
>Which three days of the week are the most profitable for
  e-mail marketing -- and which day is the absolute WORST!
>The ten hottest ways to profit from e-mail marketing
>How ANYONE can write killer e-mail promotions
>The four most effective subject line angles that have been
  tested to pull the highest response.
To learn his secrets before he takes them off his site, go to:

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Subscribe And Receive A F*ree Advertisement
The "Work-At-Home-Weekly Ezine" is a f*ree weekly ezine
created with the newbie in mind. It focuses on helping the
beginning entrepreneur to become familiar with online
marketing. Subscribers to the ezine receive a F*REE A*d
in addition to the articles and resources to help them
succeed in their work-at-home business. 

==> Work The Web

Network Marketing, also called multi-level marketing, was
a popular way to make money for a long time. Once the
internet came along, though, Network Marketing started
BOOMING on the Web! One of these network marketing
programs, the SFI Marketing Group, is sponsoring over
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==> Tips & Tricks

Writing well is the foundation of effective marketing. Here is
some good advice from Nancy Jackson at "The WriteShop."
"Assure, Insure and Ensure. All three of these words mean
'to make secure or certain.' Only assure is used with reference
to a person, as in 'to put a person's mind at rest.' Insure is
used in reference to commercial insuranc*e, as in 'to guarante*e
persons or property against risk.' Ensure is usually the better
choice when referring to things other than commercial
insuranc*e, such as 'This sale will ensure a record-breaking
quarter for us'."
Viral Marketing remains one of the most surprising and
effective ways to promote online. To stimulate the "viral"
nature of this way of marketing, allow people to place an
a*d in your f*ree e-book provided they agree to give it to their
web site visitors or e-zine subscribers.
Increase the chances your customer will bu*y from you again.
Add a surprise bonus on your download page or "Thank You"
page. You will be amaze*d at the good will you will create and
the potential for future sales. It's only good business!
Have you received e-mails that go something like this:
"we have logged your IP-address on more than forty illegal
Websites"? That is part of the "FBI" virus and is one of many
explained at Snopes.com. Be safe, protect your computer!
At www.taxact.com . you can file your federal taxes for fre*e.
Choose to do your taxes online or download their fre*e
software, TaxACT 2004 Standard Edition. You can also
get some fre*e tax help from their Tax Library. They do
charge small fees for state tax preparation and e-filing
ChildSafeUSA is all about kids, protecting them and teaching
them. You can request a f*ree ID, fingerprint and DNA kit for
your child's safety. Also, download the f*ree e-book, The Bully,
which teaches both kids and parents how to deal with the
growing problem of bullying in schools.
If you know someone, perhaps a disabled senior citizen or a
challenged child, who requires special assistance, check out
The Utah Assistive Technology Program helps people with
disabilities learn about available assistive technology and
ways to receive funding.

==> Subscription Management & Contact Info

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you have acknowledged that there will be both in-house and
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Thank you.

Stan Smith
Publisher, My Own Ezine
6 Winsome Lea
Falmouth, Maine   04105

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