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About the Owner
February 21, 2006, Issue 39
Welcome back to "MOE" - MyOwnEzine.com's ezine about
publishing your own newsletter and marketing on the Web.
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==> Feature Article:
You know ezine publishing is really email marketin*g, right?
And, despite rumors to the contrary, email marketin*g is not
dead. As an ezine publisher you should continue to embrace
email marketin*g techniques and not fall victim to what Derek
Gehl calls "The 5 Most Dangerous E-mail Marketing Myths".
You can read about them in his complete article at:
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"Using Content In 2006" from Jason Potash.
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==> Tips From Fellow Marketers:
=> Starting A Business
In his online article, "6 Professional Businesses You Can
Start from Home", Leigh Butler lists 6 not-so-new businesses
that have been a staple of the home base*d business industry.
Take a look at the list and see if it stirs some of your own
creative juices. Read at:
=> Finding A Product
In Part 2 of her series on self-publishing your ebook, Shelley
Lowery presents the pros and cons of using the web's most
popular format for creating ebooks. You can re-read Part 1 at:
Read Part 2 at:
=> Developing A Web Site
To keep visitors on your site, make navigation on your site
clear and efficient. In fact, Jamie Kiley, a young web designer
from Georgia, says "any time you can find a way to divide
your links into two or more categories, do so". To achieve an
effective navigation scheme, read Jamie's tips at:
=> Marketing Your Business
This week for Marketing Your Business, Steve Johns says,
"persuading the potential buyer to take action is a lot more
difficult for the online marketer than for a brick and mortar
store seller." So, as an online marketer, how do you
overcome the difficulty and motivate the buyer? Learn how at:
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