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About the Owner
January 29, 2008, Issue 88
Welcome to "MOE" - MyOwnEzine.com's newsletter about
creating your own ezine and marketing on the Web.
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Make Every Visitor Pay!
There's a new form of Internet advertising that g.uarantees
that you will get a 100% conversion rate on 100% of your
website traffic. I would like to fill you in on the details.
For Your Online Success:
From A Partner’s Subscriber List
Sharing opt-in lists is a common way to joint venture with
other ezine publishers. However, you must set up the joint
venture in a way that does not violate the pledge of privacy
given to your subscribers. Here are three scenarios where
this type of exchange can benefit your business.
1- Suppose you have a product that's been promoted several
times to your ezine subscribers. The promotion is getting
stale and you need access to a new list of prospects. You
could simply advertise in some other ezine. But, a better
(and f.ree) way would be to ask another ezine publisher to
promote your product to his/her list and to take a portion
of each sale as compensation.
This doesn't mean that your partner must write the sales
letter and create the promotional content. That remains
your responsibility. Of course, your partner would have to
do the mailing to avoid breaking the privacy promises given
to his/her subscribers. Most publishers expressly tell their
subscribers that they will never sell or rent their email
2- This scenario is similar to the direct mail scenario where
one party is already mailing out flyers, statements, bills or
invoices. A second party asks the owner of the mailing to
insert a flyer into the mailing. In return, the owner of the
mailing receives a commission on any resulting business
without incurring any additional work or expense.
If your publishing partners regularly contact their email lists
with a promotion, you may be able to piggyback on their
promotion with a little promotion of your own. In lieu of
payment, you simply offer them the same o.pportunity
with your subscriber list or a share in the p.rofits.
3- In this last scenario, you and your publishing partner
cross promote each other. You promote your partner to
your list, and your partner promotes you to his/her list. It’s
an even exchange, and no one needs to track or pay out
money. There is one caveat, however.
Write your own promotion for your partner to use and vice
versa. This way each of you are solely responsible for your
own conversion rate. You are not at the mercy of your
partner's copywriting skills. Avoid putting an unnecessary
strain on the partnership by agreeing to create your own
copy subject to the approval of the partner who sends the
So, now you know three ways to benefit from a partner’s
subscriber list. Stay alert and you'll discover more ways to
share and prosper.
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marketers show you the blueprint and tools they have
used to make thousands of dollars from their email lists.
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* Covers topics that appeal to beginner and advanced
* Has No rehashed information
* Is well laid-out and easy to navigate
* Reveals secrets that the experts won't even tell
* Uncovers f.ree methods of advertising
* Discloses advanced email m.arketing strategies
* Includes 8 great bonuses
* Has Lifetime Updates that include new Case-Studies
* Now includes two Supplementary guides
* And, declares that anyone can make money with this book
> Access the MOE Archive of F.reebie Tips at:
> Download f.ree ebooks and software from MOE at:
> Go here for f.ree articles to publish in your ezine or online:
> Before you write that check, find out if it's a scam. F.ree
forum comments on 19 categories of scams at:
> The PDF file format remains the most favored format for
keeping intact your text, graphics, photos and drawings.
Try this f.ree online PDF Converter on your documents.
> Need help optimizing and promoting your web site? Visit
this site for a dozen f.ree SEO tools in one product.
> This Giveaway began January 1st and will end in 2 days,
on January 31st. I upgraded to use the direct download
links, but you can get the same items for f.ree by giving
your name and email address.
If you missed the last issue of "MOE", you'll find it at:
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