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My Own Ezine                 January 25, 2005 Issue 12

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==> The MOE Mission

Welcome to My Own Ezine and thank you for subscribing.
This ezine, "MOE", will help you to start your own ezine
and to grow it into a profitable venture by learning about
the many aspects of ecommerce and internet marketing.
I value all my subscribers and welcome all opinions,
comments and questions. Please contact me at:

MOE is hosted by ICDSoft Hosting. No charge for set-up,
333mb of space, $5 per month, plus numerous features!
Incredible Support System...Minutes Not Hours.

In This Issue

==> Timely Topics
==> Recommended Resource
==> Freebies For You
==> EBusiness Resources
==> Guest Article: by Jim Edwards
==> Free Ezines / Ebooks
==> Work The Web
==> Tips & Tricks for You, Your Home & Your Business
==> Subscription Management & Contact Info

==> Timely Topics

Welcome back to My Own Ezine.
As you read through these issues of My Own Ezine, I hope
you will from time to time check MyOwnEzine.com. I will be
gradually changing the design and direction of the web site
throughout the year. If you have any questions, email me at:

Our guest article comes from Jim Edwards, a well known
internet marketing guru. He offers some excellent advice
on selling to people who don't want to be "sold". You can
buy his new e-book, "Turn Words Into Traffic" from:

Our Recommended Resource comes from a very interesting
lady, Patsi Krakoff. Her "Secrets to Successful Ezines" 
will show you how to grow your subscriber lists to 1,000's.

In the Freebies section, we go international with three f*ree
conversion tools.

Check out TemplateMonster's offer to optimize your web site's
ranking with search engines. It's pricey but see the details
in the e-Business Resource section.

In F*ree e-Books, you'll learn where you can get more ezines
than you will ever read and where you can download a very
insightful and practical guide to doing business on the web.

Our Work-The-Web recommendation comes from the folks
at ThirdSpherePlus.com. Their "all-in-one" solution to web
site design and hosting will pay you residual income on every
customer you send them.

And, don't forget to review the Tips & Tricks section. This week
you'll learn where to get the information that could make your
retirement a time of great personal growth and development.

==> Recommended Resource

If you want to know how some ezines have grown their lists
to thousands of subscribers in only 2-3 years, then read the
e-book, "Secrets to Successful Ezines", by Patsi Krakoff.
Here's some of what's inside:
*Content Writing Tips
*Text, PDF, HTML Formatting Pros and Cons
*How to distribute and manage your ezine
*Subscription instructions, unsubscribe functions
*Welcome letters
*Sample Templates
*Sample Ezines
*Interviews with Coaches who have created successful ezines
*Mistakes to avoid
*12-Step Planning Workbook

==> Freebies For You

TimezoneConverter.com will give you the time anywhere in
the world at no charge. Good tool for international travel or
doing business around the world.
More important for international e-commerce is a currency
converter. You can get the exchange rates for 164 currencies
in multiple languages at:
Continuing the international theme: If you need to telephone
to another country, get your country calling codes at:

==> eBusiness Resources

Need MORE TRAFFIC to your website or affiliate links?
Turn Words Into Traffic reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
website or affiliate links... without spending a dime on
advertising! Click Here>
If you web site is in need of a little "touch up", take a look
at the Clipart, Photos and Fonts available at Ultravertex.com.
There's over 10,000 professional products available for an
annual fee of $49.95. The products are royalty free and
"go with unlimited-time-use license".
This site offers a program to submit your URL monthly to
search engines and tools to optimize your web pages. The
SEO program is f*ree for 90 days- then $47 every 3 months.

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==> Guest Article:

Increase Sales By Flying Under
Your Prospects' "Radar Defenses"
by Jim Edwards

(c) Jim Edwards - All Rights reserved

How do you persuade someone to do what you want them to do?

A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it anymore
or, like your prospects, have you subconsciously set up a
system of "radar defenses" against the daily bombardment
of marketing messages?

Take a minute and count up the advertising methods which
fight for your attention (and money) every day. Just the
basic list includes:

· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail circulars in your
  snail mail box
· Radio pitches interrupting the flow of your favorite songs
· TV ads - about 20 minutes worth per hour now
· Hundreds of storefronts, "mega" malls, and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone poles
· Legitimate email messages
· Spam email or UCE (unsolicited commercial email)

Just these 11 sources can overwhelm your brain with
marketing messages. Like trapped rats, people develop
defenses against this never-ending onslaught. They throw up
a wall or a "radar defense" that goes into action the minute
they smell a "pitch" or a sales job. Don't blame them. We
all do it!

So how can you get around this psychological wall against
the constant sales and marketing messages? Well, the answer
does NOT lie in hitting people with more frequent and
obnoxious advertising or sly, sneaky tactics. You might get
them to trust you for a minute, but it will backfire in the
long run.

You must do two things instead:

1. First, you must establish credibility for yourself and
your business as an expert.

2. Second, you must reduce their fears about doing business
with you.

Doing these two things will get you past their defenses and
allow you the opportunity to persuade them to buy your

So how do you accomplish these two "simple" things?
What will win someone's attention, raise your credibility, and
lower their fear factor all at the same time? The one-word
answer really applies to most everyone.


If a seller can get behind your defenses with information
which makes you trust them, then that credibility will carry
over into a sale much of the time.

How can you get this credibility?

Well, take this next fact as online marketing "gospel," for
many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you
one of the most powerful opportunities available to tip the
buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a
break from reading this and go check out a newspaper or
magazine for a minute.

Which do you trust more, the ads or the articles? Most
people will choose the articles hands down. Why? Because
the articles don't try to "sell" you anything. Instead, they
hand out useful information for educational or other
practical purposes.

Most of us grew up in a culture which says we can believe
and "trust" what appears in the standard "news" or
information format. In other words, if it appears in
print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your
advantage in selling your products and services!

Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on a
subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just
try to sell them something.

Publishing articles literally lets you fly under their
advertising "radar defenses."

So remember these points when deciding whether or not to
use articles to promote your business:

1. Few things create as much trust and confidence in the
minds of potential customers as reading an article you wrote
on a subject which specifically and intensely interests them.

2. Articles establish credibility quickly because, right or
wrong, we've all been trained to trust the "news."

3. An article, or series of articles, will differentiate you
from the competition, who bombard people with nothing but
sales messages.

4. Providing content-rich, non-sales-oriented articles will
also help build and solidify your relationship with existing
customers so they give you repeat business.

Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!

==> Free Ezines / Ebooks

If you want more to read (don't we all), you can subscribe
to one or all of over 80 newsletters at Listopt.com. These
publications cover 20 subject areas and all are without cost.
"Forget The Hype" by Anna-Marie Stewart offers some very
insightful tips about the major issues of doing business on
the web....issues like building a web site, email marketing
and web site promotion. You can download this f*ree guide at:
A f*ree subscription to "Netpreneur News" not only brings
you news about the web, but also gives you member access
to 100+ e-books and tools at no cost to you!

==> Work The Web

This affiliate program pays you $10 for every customer you
send them. Now, $10 doesn't seem like much until you realize
it's $10 per month and that the product is one that leads to
many months of residual income. This company offers an
"all-in-one" solution to web design and hosting for $24.95 per
month. It is a solution that will attract not only newbies but
also webmasters wanting to move their existing sites. The
CEO, Miguel Alvarez, says: "It's a unique package that will
give you everything you need to succeed. There's no expensive
tools or software to buy, no web design skills needed and
no complex scripts to install... You don't even need a product
to sell. It's that powerful." The entire hosting package sells
for $24.95 per month. Your commission is $10/customer/mo.

==> Tips & Tricks for You, Your Home & Your Business

OK. You know that the best way to advertise on the web is
to write articles. But, where do you send your articles?
SubmitYourArticle.com lists fifteen places that will announce
your article. The "catch" is that you'll have to sign up to
receive articles, too. So, you may want to use a separate
email address.
Want to know "Who's Who" in internet marketing. Get a look
the ratings of the gurus, but don't take them as gospel.
The 1-hour it takes you to read "Computer Security in The
Workplace" may be the most important hour you give your
business. To protect your future consider this 100-page guide:
In her article posted by BusinessKnowHow, Janet Attard
offers some very sound advice for starting a business. Laws
governing business start-ups vary by state, locality and type
of business. So, be sure to check with the governing officials
when you start a business. She also presents an extensive
checklist of the tasks you may have to perform to get started.
Have you heard of TAS? It's the Taxpayer Advocate Service
within the IRS, an independent organization that helps to
resolve tax problems that could not be settled through normal
channels. It can help taxpayers facing and economic hardship
or a deadline that was promised, but unmet, by the IRS.
I know that spring still seems far off, but those spring projects
are closer than you think. I am planning to build a deck in the
back yard and found some great tips at:
Want gentle pain relief? 77-year old Paul Newcomb shares
his natural pain relief method in his e-book, "How to Relieve
Pain Naturally with Gentle Touch". He says the process is
safe, simple, and without side effects. It costs nothing and
you can use it anywhere. The e-book is bargain at $19.77.
If you think that retirement is all about having enough money,
then Lin Schreiber says that you're ignoring the other 14
"must haves". She states that "your retirement can be a time
of tremendous personal growth and development.  But, it can
just as easily be a disaster. Download her f*ree e-book at:

==> Subscription Management & Contact Info

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Thank you.

Stan Smith
Publisher, My Own Ezine
6 Winsome Lea
Falmouth, Maine   04105
© 2004 All Rights Reserved Worldwide


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