==> Starting A Business Online
Who's Driving Your Business?
This article may be reprinted in your ezine or on your site
in its entirety so long as the author's credits and all links
remain alive and intact.
Who's Driving Your Business?
By Jim Daniels
I'd like to start today's gazette with a story about two little old
ladies driving down the street. You can barely see their heads above
the steering wheel...
The lady in the passenger seat happens to look up just as they pass
through an intersection and sees that the light was red.
She says nothing. A few minutes later they approach another
intersection. Again, the car cruises right through the red light.
At this point, she turns to the driver and says, "Hazel, you need to
drive more carefully or you are going to get us killed. You just went
through two red lights."
Hazel turns with a surprised look on her face and says, "Oh, am I
Sometimes it seems as if many Internet marketers are following the same
course. They blindly drive down one road after another, without a clue
where they are going or where they have been.
It has been said, "The definition of insanity is continuing to do the
same things, but expecting different results."
Are you still following the same paths that lead to nowhere? Exactly
who's driving your business anyway?
If it is you that is supposed to be at the wheel, maybe it is time to
try something new...
Here are five Internet marketing ideas that have brought great success
to myself and many others.
When you think of pay per click advertising, the first thing that
usually comes to mind is Google Adwords, but there are many other pay
per click search engines that cost considerably less.
You may not get as much traffic as you would with Google, but with an
effective ad copy and the lower costs per click, you can still make a
great amount of money in a short amount of time.
Another great source of advertising is ezines. Many ezines have a
circulation into the hundreds of thousands of subscribers. Rates can
vary from free for a small classified ad to hundreds of dollars for a
With ezine advertising, you can target your ads to thousands of readers
who have already shown an interest in the type of product or service
that you are promoting.
You can type "free newsletter + your niche" into a search engine to
find the right ezines for your business. When you find some, subscribe
to them and read them for a few weeks. Advertise in the ezines with the
best content and your ads will perform.
There are many highly ranked websites that get millions of hits per
month that accept your paid advertising. Rates can vary widely, but
there are some great deals to be had.
To try this strategy, just type the keywords that describe your website
into a search engine. Next contact the top 15 or so sites and ask them
if they accept advertising. If the sites are on the first page of the
search results, you can be fairly certain that they get a large amount
Be sure to track your results. You will want to know which sites are
working and which ones are not.
an Affiliate Program
Affiliates send literally thousands of visitors a day to my sites.
If you have not started an affiliate program for your best products and
services, I highly recommend you do so.
Although there are some costs involved with starting your own affiliate
program, it is well worth it. Justify the expense by telling yourself
that you are hiring thousands of sales people and paying them only when
they sell. A web based affiliate program is just that.
A few secrets to success with my affiliate programs include paying
decent commission rates (30% - 40%), paying on time every month and
offering lots of tools and tips for my affiliates. I also actively seek
out potential super-affiliates on a regular basis. Like with any
marketing strategy, a pro-active approach works best!
Sharing & Links
Getting lots of incoming links to your site is important. Not only will
traffic arrive via those links, but a site with lots of incoming links
does better in search engines than sites with few links.
The best strategy I've used to get links, starts with content. You
write articles based on your niche, post the content to your
subscribers, at your site AND share the content with other webmasters.
You can share content "on-the-fly" simply by including a short footer
after your content that tells webmasters they have permission to
reprint your article at their website or in their newsletter.
Be sure to let them know that they need to include a live link to your
site. You may even want to tell them exactly how to link to your site.
(Preferably with a short description of your site and a hyper linked
keyword or two. This will help search engines determine that the sites
are related and give the link more relevance.)
There are lots of websites in every niche that are in need of decent
content. Supply it and you can benefit greatly - your links will grow
continually with no effort on your part. And the beauty of this
strategy is that only sites in your niche will use your content. This
means your links will be high quality links from sites in the right
'neighborhood.' This goes a long way with the search engines.
If you would like to see my own content-sharing link growing strategy
in action, visit my archive of marketing articles.
Finally, go pro-active with your content sharing strategy. You can do
this by visiting article directories and submitting your best, current
articles. Make sure the article is helpful and includes a small footer
at the end, about you, the author.
Here's a short list of article directories:
That wraps up today's gazette. Now take the wheel and drive your
business in new and rewarding directions!
About the Author:
Article used with permission from Jim Daniels. Jim's free guide to website marketing and his website promotion help site show
you how to get low-cost website traffic and make money online.
********** Additional References **********
241Leads.com's Lead Doubler™ - build your lists.
Stop Those ClickBank Refunds ! - reduce your refund rate.
ClickBank Vendor SuperTips - answers questions about ClickBank.
33 Days to Online Profits - step-by-step roadmap to an internet business.
Mike Chen's BizAutomator - task automator: "answer emails, design web pages, write programs, post on forums".
The Money Browser - direct to desktop stream of money making information.
Best wishes for your online success!
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