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Learn the Two *Little Secrets* of BIG Growth and Profits for Your Business!
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Learn the Two *Little Secrets* of BIG Growth and Profits for Your Business!
By Derek Gehl
Have you ever switched off your computer at the end of a day's work,
but found that the "to do" list you started with that morning is still
as long as your arm?
Okay, you've answered tons of e-mails containing questions from
customers, you've fulfilled some orders, and you've updated your
newsletter subscriber list by deleting recent unsubscribes and bounce
backs, and adding some new subscribers.
But what have you really achieved in that time? Have you generated more
sales? Have you developed improvements to your products or services?
Have you come up with some ideas for your next really profitable
The fact is, many small business owners get so caught up with running
their business, that they have no time to grow it. Answering e-mails,
fulfilling orders, and updating your subscriber list are all essential
tasks -- but they will NOT increase your profits.
The only way to grow a business is to market it. And the secret to
being able to grow your business and still run it at the same time is
Automating key tasks -- so they happen without you lifting a finger --
doesn't just free you from doing some of the daily chores involved in
running a business… it actually grows your business, too.
In fact, I'd go so far as to say that automation is ESSENTIAL to your
web site's growth.
Here's a few examples of what I mean...
> An automated ordering system allows you to sell your products
or services day and night... meaning more sales, and more profits.
> Automated follow-up emails let you upsell related backend
products to your customers... which can boost your revenue.
> Instantly confirming orders and fulfilling your customers'
orders for electronic products like software and eBooks lead to happier
customers who are more likely to buy from you again.
>Answering questions instantly creates satisfied customers who
appreciate your fast, professional service.
And the earlier you automate your business, the better -- so you can
concentrate on building your business. Once you're automated, you can
handle thousands more customers without being bogged down by thousands
more administrative tasks.
THE best way to automate all your daily chores is to use
"autoresponders." Autoresponders are pre-written e-mails that are
automatically sent on your behalf -- for example, in response to an
e-mail sent to a particular e-mail address that you set up, or when an
order goes through.
They take care of the tasks that would take you hours to do yourself
and leave you free to concentrate on building your business. All you
have to do is write the e-mail messages in advance and set them up to
be sent out when you want.
Unfortunately, some autoresponder services charge for every one you
send, which can get really expensive. The good news is that there is a
cheaper, more efficient alternative, which I'll talk about later in
this newsletter. First, though, I'd like to run through the two areas
of your business that are essential to automate... and tell you how
autoresponders can help you do it.
#1: Automate your ordering and fulfillment process
Your sales and ordering process is crucial to the success of your
business, and it's critical that you automate it from the beginning.
When you start your business, you might find that you WANT to handle
the orders yourself. After all, it's satisfying to see those first few
sales come in and to deal with your first customers personally... it
means all your hard work is paying off!
However, after that initial honeymoon period is over and you're
handling hundreds and thousands of orders -- you won't find the
hands-on approach so much fun. Just think how long it takes you to
handle ONE order manually, and multiply that by 100 or 1,000!
Put simply, your business won't grow... unless you automate your whole
ordering process. So this is where autoresponders come in -- they can
manage all your most time-consuming tasks, including:
Many people are nervous about buying online, and
they like to be reassured that their order has gone through without any
problems. You can set up an autoresponder to send an e-mail confirming
that you have their order, and reassuring them that everything is on
Receiving an instant confirmation leaves your customer with the
impression that you're running a highly professional business, and it
stops them calling or e-mailing you to check up on their order.
Notifying customers that
their order has shipped. People also like to
know that their purchase is on its way. So you can set up an
autoresponder to tell them -- saving you trouble and preventing more
phone calls and e-mails from customers asking if their item has been
If you sell downloadable software, access to a
password-protected area of your site, or an information product like an
eBook, you can also use autoresponders to fulfill your orders and
automatically e-mail your customer a link to where they can download
their purchase or e-mail them a password to let them into a
members-only area of your site.
This "instant gratification" factor is very important for good customer
Sending follow-up e-mails.
One of the most effective after-sales
techniques is a simple "thank-you." Of course, it would take you far
too long to send an e-mail to every customer a few days after their
order thanking them for buying from you and inviting them to come back
again some time. So you can set up autoresponders to do this for you!
In the same autoresponder, you can tell your customers about other
related products that they might want. For example, if you sold a
customer a camera, you might ask if they'd be interested in an extra
This type of product -- sold on the back of a previous sale -- is known
as a "backend" product, and automating this process can potentially
generate thousands of dollars in extra revenue for you, with no extra
work on your part.
In fact, this technique can easily boost your sales by 30% --
Now, you could do these things yourself. You could write order
confirmations... send thank-you messages... fulfill orders... and so
on. However, online customers are a very demanding bunch! They want to
be able to browse for, order, and receive the items they buy online as
quickly and easily as possible.
It's in your interest to make it easy for your customers to order and
receive your products, as well as making the whole process hands-free
so you can concentrate on growing your business.
#2: Automate your customer service
As I've just mentioned, online customers EXPECT quick service. The fact
is, if you leave it a day or two to respond to a question about your
products or services, you could lose that customer to your competition.
So good customer service is a vital component of a successful online
And once again, autoresponders are crucial. They allow you to...
Answer your customers'
questions automatically. You can set up an
automated FAQ using autoresponders. Just create an e-mail address like
faq@MyWebsite.com and invite visitors to e-mail you with any questions.
They then receive an automatic response containing answers to all the
most common questions you're likely to receive from your visitors about
your products or services, ordering process, and so on.
This way, you save yourself the hours you'd spend answering the same
questions again and again. And your visitors will be impressed by your
instant response to them -- increasing the chances of them buying from
Send more information on
your products instantly. Another way to
provide an extra service to visitors to your site is to send them free
information. You could write a useful article -- for example, "10 Hot
Tips for a Stress-Free Holiday" could go with a web site selling travel
accessories -- and promote it on your web site.
Just invite customers to send an e-mail to freearticle@MyWebsite.com
for their copy -- an autoresponder e-mail then sends them the free
The result is that you've established contact with a potential
customer, sent them information about your product, and impressed them
with your professionalism -- all done instantly and automatically.
The secret to great online customer service lies in providing a
stress-free buying experience and giving potential customers all the
information they need to make a quick buying decision.
So I have to emphasize again the importance of automation. If you can
make your customers' buying experience as quick and easy as possible,
and make your fulfillment and follow-up efficient and instantaneous,
you can significantly boost your sales.
But how do you go about automating your business without having a lot
of down-time or spending a lot of your hard-earned profits?
you can automate YOUR business
Many Internet entrepreneurs get into the habit of doing everything
themselves when it comes to running their business. It's partly because
that's in our nature! We're very hands-on and like to be in control of
But then more and more orders start coming in, you get more and more
questions from customers, and before you know it, you’re
spending nearly ALL of your time performing these "administrative"
And when you actually break down what you're spending your time on, you
can find you're really just standing still instead of growing your
business. Meanwhile, your competitors who HAVE automated their business
are snagging YOUR customers, who've become frustrated by your slow
response to an e-mailed question, the time it takes to get an order
confirmation, or slow fulfillment of their order.
Automation is the perfect solution to providing great customer service
and freeing up your time to develop your business. And autoresponders,
in particular, are amazing tools for handling all the mundane e-mail
chores that can take up so much of your time. They allow you to...
> Build your credibility by impressing your customers with the
speed of your response to their requests for information.
> Increase your chances of making more sales by answering
customers' questions immediately.
> Make sure more customers buy from you again by providing great
customer service through the instant confirmation of orders.
> Provide your customers with instant gratification through the
quick fulfillment of digital products.
> Increase your sales by automatically upselling backend
products to your customers.
So how do you automate your business? Well, there are a number of
companies out there that will set up and send out autoresponders for
you. However, some of them charge you for EVERY autoresponder. And as
there are tons of ways to use autoresponders, that cost really adds up.
A better solution is to use custom-built software like Mailloop. This
is the software I use at The Internet Marketing Center, which I
developed because of my own frustration with the limited and expensive
solutions out there on the market. It's built with Internet business
owners like you in mind -- both newbies and more experienced
netrepreneurs -- and it allows you to set up UNLIMITED autoresponders.
That means that you can set up autoresponders to handle all aspects of
your ordering and fulfillment process, answer questions from visitors
to your site, and upsell backend products to your customers --
The automated e-mails that you write will still sound personal and can
contain any information you want -- but you only have to write them
once! Then Mailloop takes over, allowing you to get on with the
important job of building your business.
Check out the full range of benefits Mailloop can offer your business,
such as unlimited autoresponders for handling all your ordering,
fulfillment, and customer service e-mail tasks; an easy-to-use
interface for creating and sending autoresponders; and complete control
over the appearance, content, and management of your e-mails.
You can get full details at www.marketingtips.com/mailloop.
Remember, the HUGE benefit of automation is that it allows you to spend
more time coming up with new ways to grow your business and increase
It's not impossible to make money and grow your business without
automation, but it's very difficult if you spend hours every day
answering e-mails, fulfilling orders, and taking care of all the other
daily chores yourself. You'll basically become a secretary in your own
business -- which I'm guessing is not what you set out to do!
So the question is not can you afford to automate your
business… it's can you afford NOT to?
About the Author:
Derek Gehl specializes in teaching real people how to start
profitable Internet businesses that make $100,000 to $2.5 Million
(or more) per year. To get instant access to all his most profitable
marketing campaigns, strategies, tools, and resources that he's
used to grow $25 into over $40 Million in online sales, visit:
********** Additional References **********
241Leads.com's Lead Doubler™ - build your lists.
Stop Those ClickBank Refunds ! - reduce your refund rate.
ClickBank Vendor SuperTips - answers questions about ClickBank.
33 Days to Online Profits - step-by-step roadmap to an internet business.
Mike Chen's BizAutomator - task automator: "answer emails, design web pages, write programs, post on forums".
The Money Browser - direct to desktop stream of money making information.
Best wishes for your online success!
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