==> Starting A Business Online
Get Serious About Your Web Business
If you want to be taken seriously in business, then take your business seriously. That is Mal Keenan's wise advice to anyone thinking of going online. In his article, Mal tells us to start
by getting our own domain name - not one of those free sites. You can read more below:
This article may be reprinted in your ezine or on your site
in its entirety so long as the author's credits and all links
Get Serious About Your Web Business
Copyright 2004 Mal Keenan
So much has been said about this subject in the past but I feel I
must reiterate the importance of getting your own domain name if
you are to be taken seriously in the home business world.
There is nothing more offputting than seeing an ad with a free
domain name attached (ie http://www.freedomain.yourname.com).
I personally will bypass such businesses.
The fact of the matter is that a business person who is not prepared
to pay a sum, of at most $35 per year, to register a domain name
just doesn't deserve to be taken seriously. You can of course find
sites that will register your domain name for as little as $10 per year.
You can then get your website hosted for a few dollars per month.
Registering your domain name builds credibility and creates an
identity for your business.
When choosing a domain name it is better to use a term that is
going to stick in the mind of prospective buyers, something that your
visitors will remember you by. For example "Betterbuymarketing.com"
would be an example of a relatively short and catchy domain.
Unfortunately a greater % of two word domain names have been
taken up by the 100,000s of online businesses but if you persist
you can get something suitable.
It doesn't have to be a .com name although this is preferable. I
personally host two of my sites using the .info and .biz domains.
It is also a great idea to use keywords relating to the type of
business you run. You can see from my own two businesses above
that this has been my strategy. This can significantly enhance
search engine ranking for these keywords and I now rank in the
top pages of Google/Yahoo for both these sites with the terms
"work from home" and work at home business information.
Another important aspect of owning your own domain is when it
comes to e-mail marketing. Who are you more likely to buy from,
firstname.lastname@example.org or email@example.com? Selling online
is all about building trust between you and your customers and
registering your domain can go a long way towards building this
bond between you and your website visitors.
Whether you use the above strategies or not, it is extremely
important that you take that first step now and register your own
domain name. At the very least the name will become your property
and, depending on the amount of work you put into building your
web presence, may become very valuable one day.
Good luck and I wish you every success with your business.
You can register and host your domain name here:
About the Author:
Mal Keenan is editor and publisher of Home Business Tips Newsletter:
For A Home Business You Can Believe In:
********** Additional References **********
241Leads.com's Lead Doubler™ - build your lists.
Stop Those ClickBank Refunds ! - reduce your refund rate.
ClickBank Vendor SuperTips - answers questions about ClickBank.
33 Days to Online Profits - step-by-step roadmap to an internet business.
Mike Chen's BizAutomator - task automator: "answer emails, design web pages, write programs, post on forums".
The Money Browser - direct to desktop stream of money making information.
Best wishes for your online success!
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