==> Marketing Your Product
This article may be reprinted in your ezine or on your site
in its entirety so long as the author's credits and all links
By Cody Moya
Are you looking for a way to make the private label articles that you
bought do even more work for you? Here's a suggestion for a new way to
use those articles in a tool that can increase your market share
It's called viral marketing, and it works on the principle that people
enjoy sharing good information and products with each other.
Viral marketing is a relatively new concept in sales that can be used
with private label articles. The idea is that, like a virus, one site
or individual can "catch" it from another. It's the ultimate in
word-of-mouth sales, and consists of six simple principles:
First, it gives products or services away. It's usually pretty easy to
give away things, no strings attached. The hitch is that this item
you're giving away is going to encourage people to spend money with
For instance, if you are a massage therapist, gather up those private
label articles you bought on alternative health and relaxation
techniques and compile them into an ebook.
At the end of the book, or on each of your private label articles,
include your contact information in some way that it can't be deleted
from the main book - for example, you could save your book in PDF
format. You might even go so far as to put your email address on the
bottom or inside margin of each page. Second, it is easy to transmit to
Electronic documents are particularly good for this principle because
you can duplicate them an infinite amount of times and email them or
transfer files to anyone who can receive them - and every ebook that
you give away makes the sets of private label articles that you
purchased even more of a bargain - you pay for your source once, and
then pass it on, and on and on.
What's more - an ebook of your private label articles is easy for your
customers to copy and pass on to friends.
Third, it's very scalable. Again, electronic documents are ideal. Back
to the massage therapist example, the therapist might think about
giving away coupons for free ten-minute massages instead of an ebook.
If he or she has an overwhelming response, there's no way they can make
good on all those massages. However, with the ebook compilation of
private label articles, he or she would be able to give away as many as
were requested - instead of being distributed on a small scale, ebooks
can be given away to an infinite number of customers, and a newsletter
mailing list for articles is infinitely expandable.
Like a virus, viral marketing exploits everyday behaviors of people.
When they find a great idea, people naturally want to share it with
their friends. If they're offered something of value for free, they are
more likely than not going to take advantage of it.
It utilizes existing transmission methods. Viral marketing may take
advantage of the gossip chain or email, of the Internet download system
or even of postal mail (though that can get expensive) to get more use
out of those private label articles that you bought.
Really, viral marketing uses the same avenues of transmission as a
chain letter - but it's not trying to sell anything or overtly get you
to do anything. Instead, it's working on getting information about a
person, a product, or a service out to the public.
And lastly, it takes advantages of resources that belong to other
people. This does not make it a bad thing; rather, that's the single
tradeoff for your free gift. If it's an ebook, your downloader is using
his or her own computer memory to get it, or they may be using their
own email resources to receive it from or email it to someone else.
As you can see, viral marketing is a powerful new concept. So how can
you take advantage of that for your business?
Creating Viral Ebooks
If you have an existing body of published articles on your website,
they should not be static; instead, you should use them as an active
If you don't already have a body of articles that can be converted, you
can buy an entire set of private label articles from a web content
service - or even a fully completed ebook. To be worth downloading,
though, it should at least the equivalent of 20 articles around one
Once you have a good collection, whether your own articles or articles
purchased from a content service, compile them into a viral ebook that
you can disseminate to your customers and anyone interested in your
products or services.
Think about it: if your business centers around selling herbal products
and natural foods, then a viral ebook of private label articles that
tell consumers how to best implement nutritional supplements for weight
loss could be an ideal marketing tool as well as a valuable source of
If you sell Beanie Baby collectibles, a compilation of the articles
you've written (or hired others to write) detailing the most valuable
collectibles along with good-quality photographs will be valuable to
your customers and might also encourage them to purchase some of the
collectibles you're selling.
But viral ebooks extend beyond your own customer base. Hardly anyone's
customers exist in a vacuum; most people have friends interested in the
same things they like.
With a viral ebook, you don't have to depend on someone emailing a link
to your site to a friend; instead, they can email the ebook to their
friends. And since the ebook includes your contact information and
website with each and every article, you have instantly made a new
customer contact, just from compiling your existing information into a
more easily usable tool.
About the Author:
Cody Moya writes about Article Marketing in his free 50 parts course on Article Marketing. You can sign up for his free Article Marketing Course and get additional information at his website: http://www.articlemarketingcourse.com
********** Additional References **********
30 Days to Internet Marketing Success - huge collection of marketing "know how".
Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.
Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.
Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.
The Golden Book of Proof - a simple system for attracting customers with advertising that works.
Adtrackz - complete guide to ad tracking programs.
Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.
Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.
Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.
Ad Gladiator - guide to creating solo ad campaigns that pay well.
Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.
Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.
Best wishes for your online success!
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