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Web Surfers Revolt Against "Pushy" Advertising
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Web Surfers Revolt Against "Pushy" Advertising
(c) Jim Edwards - All Rights reserved
As the Internet continues to populate with websites trying to turn
a buck, two drastically different schools of thought have developed
on how to advertise online - "Push" and "Pull."
Push advertising involves the use of "in-your-face"
tactics such as pop-up windows and direct email. "Pull" advertising
entails using search engines and posting articles that literally
"pull" interested consumers to a website on their own terms.
As web surfers revolt against pushy advertising, site owners who
understand how to pull consumers to their sites will come out
the long-term winners.
Push advertising tactics worked in the past because they had not
reached a saturation point. Since not everyone used pop-up
windows, a site owner could use them without fear of backlash.
Now it seems pop-up windows hit consumers from every angle and
even multiple times from the same sites.
The cycle of events with online advertising always unfolds the
same way. Someone finds something new that works and people
immediately jump on the bandwagon. As a technique saturates
the Net and loses effectiveness, instead of finding an alternative,
site owners just do it more!
Result: instead of pop-up windows going away, many site
owners just run more pop-up's - more often!
Well, if recent developments indicate anything, they show
that consumers have said "enough" to pushy advertising.
AOL, infamous for their pop-up ads, has agreed to cut down on the
intrusions even though their earnings could use a boost right now.
Major ISP (Internet Service Provider) Earthlink even offers
a "pop-up killer" feature on their new service.
Almost all email programs come with filters to fight unsolicited
email and many email add-on services have sprung up to help
consumers eliminate the unsolicited offers for pornography,
business opportunities, and promises of instant riches.
This "anti-spam" sentiment has also caused an unintended
consequence for legitimate marketers. Many major newsletters
have found their emails blocked by spam filters intended to stop
unsolicited email. Through no fault of their own, legitimate email
marketers have found themselves casualties of the war on spam.
The future of the Internet lies in "Pull" advertising driven by
consumer wants and needs.
The successful Internet companies of the future will invest in
search engine promotion and in providing valuable, on-demand
information consumers receive only when they ask for it and
want it. When a web surfer goes to their favorite search engine
and enters the keyword phrase "MP3 Player" or tax advice that
means they are receptive to information on those subjects.
If they read an article about using vitamins to improve health
and click a link for more information, only then will they be truly
receptive to a marketing message about vitamins.
Consumers have taken back control of Internet!
Not with laws or more regulations, but simply by flexing the
muscles of their wallets. By pulling money away from advertisers
who annoy them and putting it with those who meet their needs,
the average web surfer has brought the Internet powers to their
knees and will continue to reshape the Internet into an effective,
consumer-driven communications vehicle.
Any site owner who wants to have a thriving online business
and survive the next year had better take this fact to heart!
About the Author:
Jim Edwards is a syndicated newspaper columnist and the creator
of an amazing course that will teach you step-by-step and
click-by-click how to finally create your own money-making
Finally! A Quick and Easy Way For YOU to Painlessly Set Up Your OWN
Moneymaking 'Mini' Websites... Without Being a Computer Geek, Buying
Expensive Software, or Paying Outrageous Fees To A Webmaster! Click
********** Additional References **********
30 Days to Internet Marketing Success - huge collection of marketing "know how".
Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.
Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.
Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.
The Golden Book of Proof - a simple system for attracting customers with advertising that works.
Adtrackz - complete guide to ad tracking programs.
Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.
Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.
Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.
Ad Gladiator - guide to creating solo ad campaigns that pay well.
Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.
Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.
Best wishes for your online success!
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