==> Marketing Your Product
3 Steps To Online Marketing Competence
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3 Steps To Online Marketing Competence
Copyright © 2007 Daniel Levis
Whoever said knowledge is power, was wrong.
Way too many people read a few online marketing books, and then figure
they know everything there is to know in those books just because they
read them. And then at a certain point they stop buying any more books,
because they know EVERYTHING. But guess what? They don’t
practice any of it. And then they wonder why they’re not
making any money marketing online.
I’m going to let you in on a big secret. Until you actually
do something with what you learn, you haven’t really learnt
ANYTHING. If that’s you, you would do well to go out of your
way to buy as many books, courses, tapes etc. as you possibly can until
you feel so stupid for learning the same things over and over
again…or you go so broke… you’re
finally forced to get off your duff and do something with all that
“knowledge”. Good grief!
You would be amazed and stunned at the amount of money spent each year
on marketing books, tapes, CDs, etc, that never get read, much less
acted upon. The number is mind blowing. Everyone is looking for the
silver bullet. Well I’ve got news for you, it’s
probably sitting right under your nose, on your book shelf, or on your
hard drive somewhere right now, and you just don’t know it.
You’re blind to it until one day; you see the same old tired
idea presented in a slightly different light and aha!
Finally you get it.
Finally your mind puts those pieces together in a way that inspires
ACTION. Was it due to some brilliant wordsmith who reached deep into
your cranium, pulled some levers and switches until you suddenly became
an online marketing genius actually capable of doing something?
Probably not. It was the repeated exposure to a very simple but subtle
idea, viewed from a variety of different angles until you finally got
it. You finally understood what you needed to do to twist it just
so…so it would work, FOR YOU!
Here’s the crux of the biscuit.
Until you commit any of the material you think you’re
actually learning to “long term” memory…
to the point that you can prattle it off instantly when your spouse
wakes you up in the middle of the night… you don’t
have it. What you think you know doesn’t mean squat. Why?
You’re just too slow. You’re not commercially
adept, because you have to “think” about what
How do you become an unconscious competent, and therefore,
3 Steps To Online
1 - You have to get off
you butt and try more things, with the understanding that you could
very well fail. In marketing, there is no such thing as failure, only
feedback. Put some skin in the game. Spend some time, put some money on
the line, and chock it up to education. There is nothing like taking a
little risk to supercharge your synapses, and burn those marketing
lessons into your brain. Nothing.
But it’s all worthless unless you…
2 – Ruthlessly
track your results. There is absolutely no point in taking the
aforementioned step without first putting a mechanism in place to
measure results, and I’m not just talking about sales. For
the first little while, you may well be focusing almost exclusively on
clicks, or opt-ins, or time on page. As long as you do something with
what you learn, that’s OK. Don’t be discouraged if
at first you are disappointed with the results. Just take the feedback,
and tweak your little experiments until they start moving in the right
3 – Develop
some tricks that allow you to internalize what you learn more
effectively and quickly. For example, if you buy an ebook, instead of
just reading it, you can create a mind map out of each chapter. Instead
of just reading great sales letters and marketing pieces, you can copy
them out in your own handwriting, & read them aloud. And before
you study anything, take a few deep breaths and remember
“WHY” you are learning it by visualizing that brand
new house or car that you’re after. The more of your senses
you can involve, and the more you expose yourself to proven concepts
and ideas (presented in a variety of different ways), the sooner you
will have committed the lessons contained to long term memory.
It’s a virtuous cycle. The more you do, the more you commit
to long term memory, and the more you commit to long term memory, the
more you do, until one day you’re marketing in your
sleep… and snoozing all the way to the bank!
About the Author:
Daniel Levis is a top marketing consultant & direct response
copywriter based in Toronto, Canada and publisher of the world famous
copywriting anthology "Masters of Copywriting" featuring the marketing
wisdom of 42 of the world's greatest copywriters, including Clayton
Makepeace, Joe Sugarman, Joe Vitale, Bob Bly and dozens more! For a
FREE excerpt visit :
********** Additional References **********
30 Days to Internet Marketing Success - huge collection of marketing "know how".
Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.
Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.
Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.
The Golden Book of Proof - a simple system for attracting customers with advertising that works.
Adtrackz - complete guide to ad tracking programs.
Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.
Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.
Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.
Ad Gladiator - guide to creating solo ad campaigns that pay well.
Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.
Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.
Best wishes for your online success!
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