==> Marketing Your Product
Have You Captured Me Today?
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Have You Captured Me Today?
By Alexandria K. Brown, “The E-zine Queen”
There are many Web sites I visit every day and will probably never
return to again. It's not that I didn't like the site, or that I wasn't
interested in the topic, services, or products offered. It's just that
I wasn't ready to take action right now. So I clicked away and will
probably forget about them.
The danger of this happening at YOUR site is that you just lost a great
prospect. After all, I'm pre-qualified. I was already interested in
what you had to offer. I likely found your site via a search engine,
Web directory, advertisement, article, or another promotion. I clicked
through to your site because I wanted to learn more.
But studies reveal that I'm most likely NOT going to take action the
first time I visit your site. Have you heard the statistic that it
takes about *seven* contacts before prospects are ready to buy? (That's
a lot of times!)
So how can you get the chance to contact me another *six* times? The
answer is to CAPTURE me then and there — that is, get my
e-mail address. To do this, you'll have to offer me something valuable
in return. If you just tell me to "sign up for our mailing list,"
you're not going to get squat.
So what can YOU offer me? Here are some ideas that have been proven to
work when done well. Of course, the *content* for all of these should
tie-in to your business focus:
A free mini-mail course.
These are becoming very popular right now. You simply create a few
e-mails' worth of content to spread out over a certain amount of days.
You'll need an e-mail autoresponder to do this, which allows me to sign
up for your course automatically. Many sites seem to offer five- or
seven-day courses, and many of them are awful. So here's a chance for
YOU to stand out: Make sure yours offers really useful or interesting
content that's more "how to" than salesy. Then in the last e-mail, tell
me how your services/ products will further help me --- lead me on to
the next step.
A free e-zine (e-mail newsletter).
If you can produce new content on a regular basis, this is your BEST
option, because you're receiving permission to contact me (and market
to me) again and again! You'll always be on my mind. And if you're a
solo professional who is marketing your own services, this gives you
*multiple* chances to prove your worth and gain my trust over time. The
only drawback to this option is that publishing an e-zine requires a
good amount of time and effort on a regular basis, but the rewards will
be worth it.
A special VIP/promotion list.
If I like what I see, and you give me the chance to receive *special
offers* that will save me money at your site, I'll be sure to sign up
for your list. For example, one site I love buying from is http://www.BlueFly.com.
They offer designer clothes and accessories (e.g. BCBG, Fendi, Prada
— I'm salivating right now!) at discount prices with
exceptional customer service. Throughout their site and when you place
an order, there are invitations to sign up for "discounts, exclusive
offers, and first looks." Count me in!
A free special report or e-book.
Here's another neat idea — give people a special report or
short e-book related to your topic of interest. Not sure where to
start? Try a top-10 list of tips, a list of relevant resources, or a
collection of articles you've already written. The more "how-to," the
better — give me real, useful information. But of course make
sure it implies that YOU and YOUR BUSINESS are the best resource in the
end. This is a delicate balance to achieve, but it's not as hard as you
may think. And at the end of your content, tell me how your
services/products will further help me. (Again, lead me on to the next
Don't forget to follow up!
Once you capture a list of prospects, you'll need to contact them
again. We'll cover the art of follow up in an upcoming article. Of
course, if you're publishing an e-zine, that's already set. (Hooray for e-zines!)
(c) 2002 Alexandria K. Brown
About the Author:
Alexandria K. Brown, “The E-zine Queen,” is author
of the award-winning manual, “Boost Business With Your Own
E-zine.” To learn more about her book and sign up for more
FREE tips like these, visit her site at http://www.ezinequeen.com.
********** Additional References **********
30 Days to Internet Marketing Success - huge collection of marketing "know how".
Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.
Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.
Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.
The Golden Book of Proof - a simple system for attracting customers with advertising that works.
Adtrackz - complete guide to ad tracking programs.
Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.
Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.
Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.
Ad Gladiator - guide to creating solo ad campaigns that pay well.
Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.
Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.
Best wishes for your online success!
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