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The WRONG Way To WRITE Articles
This article may be reprinted in your ezine or on your site
in its entirety so long as the author's credits and all links
The WRONG Way To WRITE Articles
Copyright © 2006 Steve Shaw
As you no doubt already know, writing articles is probably the most
effective way to promote your web site. It's a very simple principle -
publishers want a vast quantity of good quality content that they do
not have to pay for; you provide that content, with the proviso that at
the bottom of your article, they include your resource box with a link
to your web site. It's a win-win situation. With your article published
on heaps of web sites, and in several ezines, it's enough to set your
traffic counter spinning.
However, I see many articles that are simply not written in a way that
will maximize the benefits for the author. Minor mistakes can turn an
article that would otherwise get published several times and achieve
a great deal for the author, into an article that is barely published
and discarded by most publishers into the trash. By avoiding these
common mistakes, your article will appeal much more to publishers,
and you will see the results from your article submissions vastly
1. Do Not Write A Solo Ad
Many authors make the mistake of submitting articles that are
actually little more than solo advertisements for their web sites.
Containing little helpful information, they read like a sales letter and
then urge the reader to visit their web site - and that's before you
get to the resource box.
The chances of such an article getting published are virtually zero.
Publishers are looking for an informative article, a quality piece that
they can publish in order to benefit their readership and their
This means that including a link to your own web site in the article
body is generally a no-no, unless for example, you are linking to a
helpful article that adds further to the information you have included
and is in context.
Your article should not read like a promotional vehicle for a
particular product or service.
2. Do Not Include
The site of an affiliate link within your article is a big turn-off for
publishers - unless your article is highly informative and of an
extremely high quality, but that is quite rare.
Generally, if you want to maximize your chances of publication,
avoid including affiliate links in your article. You can sometimes get
away with it, if for example you include a link to a straight domain
that actually forwards via your affiliate link to another web site. The
publisher might not notice, as it appears to be a straightforward
web site link, but I find it quite sneaky and dishonest, and I would
not generally recommend it.
3. Avoid Spelling Mistakes
The sight of a spelling mistake in an article is another big turn-off
for publishers. It turns what could otherwise be an acceptable
article with good chances of publication, into a poor quality article
that will end up in the trash. Publishers are busy people - they don't
have time to edit out your mistakes. But the main point is that
spelling mistakes leave a Very Bad Impression - it points to a lack
of care on your part, and reduces the credibility of the information
provided in the article.
Take a minute to run your article through a spell checker -
there's a free one online at http://www.spellcheck.net/ -
you submit it. You may be surprised at what you failed to spot.
4. Do Not Include Hype In
Your Resource Box
While your resource box can include a link to your web site, it
should not read like an advert. I see many resource boxes that
read like over-hyped promotional material more at home on a
classified ad page. Your resource box should contain some brief
information about you as an author, with a link to your web page
- nothing more.
A badly written, overly-promotional resource box can cause a
publisher to reject your article, even if your article would otherwise
have been accepted - the simple reason is that such a hyped-up
resource box would 'lower the tone' of their publication, and turn
off their readership. That's obviously not what they want to do.
Just respect your potential publishers, and keep your resource
box brief and to the point.
As long as you avoid these common mistakes, you are on the right
track, and you should see the results from your article
submissions greatly improve.
About the Author:
Steve Shaw provides systems and software for effective
e-marketing. Find out more about how to publish articles for
profit online with his popular free ecourse, available at:
********** Additional References **********
30 Days to Internet Marketing Success - huge collection of marketing "know how".
Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.
Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.
Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.
The Golden Book of Proof - a simple system for attracting customers with advertising that works.
Adtrackz - complete guide to ad tracking programs.
Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.
Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.
Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.
Ad Gladiator - guide to creating solo ad campaigns that pay well.
Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.
Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.
Best wishes for your online success!
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