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==> Marketing Your Product


" How to Make More Money With Information Products Than Ever Before By Using Three Powerful NO COST Tools "


This article may be reprinted in your ezine or on your site in its entirety so long as the author's credits and all links remain intact.


How to Make More Money With Information Products Than Ever Before By Using Three Powerful NO COST Tools
By Jimmy D. Brown of "How to Create Best-Sellers Online"

It’s all under your control.

If you sell information products and want to make more money with
them, there’s good news: It’s all under your control.

That’s right, you can make more money with your information
products simply by doing something that you have the power to do.
It’s not dependent upon anyone else.  It’s up to you.

Let me explain …

While there are a lot of different aspects of selling information
products, there are really only two ways to make more money
with them …

Sell More
Refund Less

Really, it’s pretty much that simple. In order to make more money
with information products you need to either SELL MORE or
REFUND LESS. Or, better still, do BOTH.

Now, in the many years I’ve been selling information products, I’ve
found there are three powerful tools that will help you do just that.
You can use these three tools to SELL MORE by using them on
your classified ads, solo mailings, sales letters, autoresponder
messages and virtually any sales tool.

You can also use these three tools to REFUND LESS by
applying them to the information products you create.  

Care to find out what they are? Read on …

*** Three Powerful Tools ***

What makes these tools so powerful is a combination of
important benefits

> They don’t cost a penny to use.
> They work over and over again.
> They are under your control.

In fact, you already have them. These three powerful tools are
WAYS TO USE WORDS.

Tool #1. Education.  When it comes to information products,
nothing comes close to the power and profitability of educating
your readers. I’m not talking the distance between the planet Pluto
and the computer screen you’re now staring at.

Not even remotely close.

Content is king.  Nobody else gets to wear the crown or sit on
the throne. Content rules the land of information products. So, first
things first, you gotta give your readers information that educates
them. You gotta teach them something.

Do this in your promotion tools (ezine articles, reports, sales
letters, etc.) and you’ll have readers thinking "This person knows
something … I better take a closer look."

You’ll SELL MORE.

Educate customers in your information products and show them
how to produce results in their own lives and you’ll make them
happy, satisfied customers.

You’ll REFUND LESS.

Tool #2. Entertainment.  To be completely honest, it’s not
enough to solely provide content. Even if it’s good content, that
won’t always get the job done.

Think of it this way: your high school civics teacher provided you
with (too much) content in a single 55-minute class, but would
you really buy anything from him? Maybe a hall pass or a set of
earplugs, but that’s about it.

Nobody likes to read BORING content. We turn off boring television programs, we fall asleep reading boring books and we keep our
credit cards tucked firmly inside our pockets when we read boring
sales letters, ezine articles, solo mailings or special reports.

Make it fun. Make it entertaining. And you can do that by using …

> Illustrations
> Funny stories
> Analogies
> Outrageous statements

I once wrote an article entitled “I’ll Swallow A Live
Grasshopper If This Doesn’t Boost Your Website Traffic”.

Do you think anyone read it? Ask yourself this:  would YOU like
to read it?

We love to have a good time, and there’s no reason why you shouldn’t apply that reasoning to your writing. Keep readers interested as they consume your promotion materials by entertaining them.

You’ll SELL MORE.

Help customers enjoy reading page after page of your product by
entertaining them.

You’ll REFUND LESS.

When you add entertainment to education, you’ll make more
money with information products …

… faster than you can say  "LIVE GRASSHOPPER."

Tool #3. Emotion.   Whether it’s outrage over an injustice,
excitement over a success or piqued interest over a possibility,
our emotions drive us.

Few decisions are based on intelligent analysis, but rather on
emotional response.  Few actions are based on accurate data,
but rather on impulsive feelings. We are emotional people. And there
is no stronger proof of that than to watch what we do and to listen
to what we say.

Your job is to get us emotional. Fill us with hope. Empower us.
Give us courage. Motivate us. Issue a challenge. Inspire.
Get us to do something.

That’s what we really want. More than education, more than
entertainment – we want someone to compel us to do something
to make our lives better. And the power and profits go to the ones
who can do that. Fill readers with hope and expectation with your
marketing materials.

You’ll SELL MORE.

Give your customers confidence and enthusiasm as they read
chapter after chapter of your information product.

You’ll REFUND LESS.

*** Conclusion ***

If you want to make more money with information products, then
you CAN do it. You’re in charge.  It’s under your control.

> Education.
> Entertainment.
> Emotion.

Three powerful tools that lead to incredible profits. But, only if you
use them.

Some will read this article and discard it like they have done with
countless others. And some will get busy. I think you’ll be one of
the few who will make more money.

Prove me right.


------------------------------------------------------------------
About the Author:
Jimmy D. Brown is the co-author (with Ryan Deiss) of "How to Create Best-Sellers Online".  Discover the incredible secrets to putting together your own runaway hit product to sell on the Internet at:
http://www.myownezine.com/ref/cbsellers.shtml






********** Additional References **********


30 Days to Internet Marketing Success - huge collection of marketing "know how".

Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.

Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.

Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.

The Golden Book of Proof - a simple system for attracting customers with advertising that works.

Adtrackz - complete guide to ad tracking programs.

Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.

Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.

Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.

Ad Gladiator - guide to creating solo ad campaigns that pay well.

Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.

Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.



Best wishes for your online success!

Stan Smith




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