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" The Wrong Time To Write A Press Release "

This article may be reprinted in your ezine or on your site in its entirety so long as the author's credits and all links remain intact.

The Wrong Time To Write A Press Release
By Angie Dixon

Is there ever a wrong time to try to get free publicity for your company, product, or service?

Oh, yeah.

The "wrong" time isn't just about bad days of the week, like Monday morning, or bad times of the year, like Christmas Eve.

The wrong time I'm referring to is more internal.

Let's say you're almost finished with your web site. It will be up next week, and you're almost ready to start taking orders. Is that the time to send out a press release? After all, everything will be ready by the time the press release hits. And you do want to get your press release out as early as possible so you can capitalize on the free traffic.

Don't do it. Do not, under any circumstances, send out a press release before you have everything in place and have tested it at least three times.

Just recently I was going to send out a release about one of my sites, but decided to wait until I'd made a minor change to the report signup form.

That "minor" change threw my entire web site into disarray and it took over five hours to get it back up. This was a live web site. I had to put up a "technical difficulties" note and work non-stop to fix the problem.

Fortunately, I had not sent out the press release, and it was a Sunday evening, New Year's Day in fact, so traffic was slow, and most people are understanding if you put up a note saying, "It's 6:31. I know about the problem and I'll have it fixed tonight. The site still works, it just looks funky."

That is, they're understanding IF you haven't just put out a press release stating that your cool new site is ready.

A couple of days is not going to matter in terms of long-term traffic. A big, visible mistake on your web site could matter a lot, if you're pushing traffic to it with a press release.

Just don't put out your press release until you're sure you're ready. That's the only right time to send a press release.

About the Author:
Angie Dixon is a professional press release writer. Get a copy of her free report, "Articles: A Dead Marketing Tool?" at http://www.xpressreleases.com.

******************** Additional References ********************

30 Days to Internet Marketing Success - huge collection of marketing "know how".

Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.

Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.

Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.

The Golden Book of Proof - a simple system for attracting customers with advertising that works.

Adtrackz - complete guide to ad tracking programs.

Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.

Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.

Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.

Ad Gladiator - guide to creating solo ad campaigns that pay well.

Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.

Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.

Best wishes for your online success!

Stan Smith

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