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==> Marketing Your Product


" 5 Deadly Viral Ebook Marketing Mistakes and How to Avoid Them "


This article may be reprinted in your ezine or on your site in its entirety so long as the author's credits and all links remain intact.


5 Deadly Viral Ebook Marketing Mistakes and How to Avoid Them
Copyright 2004 John Hocking

Creating a viral ebook marketing campaign can be one of the easiest
and most effective ways to promote your product or website.

Before you begin writing your viral ebook, you need to know the 5
most common mistakes that can cost you time and potential income.

1) Never Link Directly to Content You Do Not Control

You should always use redirect links placed on your own server
instead of direct links to affiliate programs.

You never know when the program you are promoting will change
the way its affiliate links work or go out of business. Using redirect
links allows you to quickly replace the affiliate links with the new
version or redirect to a similar product.

I can not stress enough how important this step is to you. Once you
launch your viral ebook, you can not get it back to make changes
to it. Using redirect links will prevent dead links and lost profit.

2) Avoid Using Dated Information By Providing Too Specific Details.

Do not talk about free trials or time specific discounts.

The affiliate program you are promoting may not always be offering
the trials or discounts. You will anger your readers if they can not
get the bargains you promised.

You should also avoid statements like "Just Released" or "Just
Launched!". The program you are talking about may have been
around for years by the time your reader gets your ebook.

3) Never Include Information You Do Not Want All Over The World.

Because of the viral nature of your ebook, it will eventually spread
to every corner of the world.

If you include personal information like your home phone or your
cell phone number, you may be unpleasantly awakened at all hours
of the night. The person in England or Japan, may not be aware you
live in United States.

It is best to provide only an email address or autoresponder for the
initial contact.

4) Do Not Brand The Ebook Yourself

Putting yourself in the position of having to manually brand and
send each copy of the ebook is a sure way to turn your campaign
into NIGHTMARE.

You may be thinking, "What's the BIG DEAL?"

Let's imagine for a moment that your ebook starts out slowly and
only 10 people request a branded version the first week. It takes
you about 6 minutes per ebook to brand it and send it to the user.
You have just given up an hour of your life.

Now those 10 people each give it away to 10 people that also
request branded versions. You now have 100 new requests at 6
minutes each. Now we are talking 60 hours.

As you can see with each passing generation, you will quickly
become unable or unwilling to fulfill requests.

The solution is to give your carriers the ability and instructions to
rebrand the ebooks themselves. This will take you out of the loop
and allow your virus to grow exponentially unattended.

5) Do Not Forget To Launch A New Window For External Links

When linking to any information not found directly in your ebook,
you should always open a new window. Many sales processes use
javascript that could cause compatibly problems if viewed within
your ebook.

It would be terrible if a viewer where ready to buy a product based
on your reccomendation but was unable to because you failed to
include this simple step.

Avoiding these 5 simple viral ebook marketing mistakes will greatly
increase the profitability of your campaign while avoiding the pitfalls.


------------------------------------------------------------------
About the Author:
John Hocking created http://www.guidetoebookmarketing.com
"Your Source of Information on Creating and Marketing Ebooks"
To learn how to create your own viral ebook visit John Hocking's
Viral Ebook Resource http://www.viral-ebook.com







********** Additional References **********


30 Days to Internet Marketing Success - huge collection of marketing "know how".

Niche Products Package - giant package of 106 niche products with master resell rights plus 14 guides FREE.

Get It Done! Marketing Action Plan - a complete marketing system using techniques and methods that most people don't know about.

Red-Hot Copy to Woo Your Target Market - step-by-step guide to writing professional-looking copy.

The Golden Book of Proof - a simple system for attracting customers with advertising that works.

Adtrackz - complete guide to ad tracking programs.

Confessions of a Website Copywriter - why almost everyone is wrong about creating sales letters for the web.

Pay Per Click Profits - one of the most powerful marketing strategies to drive targeted prospects to your web site.

Automatic Goldmine - how to use autoresponder courses to put ad campaigns onto autopilot.

Ad Gladiator - guide to creating solo ad campaigns that pay well.

Ultimate Ad Tracker Tool - run your own ad tracking system to get precise statistics on your links.

Ad Tracking SuperTips - a FREE ebook to guide you in choosing, using and profiting from ad trackers.



Best wishes for your online success!

Stan Smith




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