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What Are The 2 Easiest and Hottest Products Online?
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What Are The 2 Easiest and Hottest Products Online?
By Derek Gehl
It is easy to summarize these 2 products, although there is a lot of
diversity to each:
They both are easy to sell on the net as your customer is
"pre-qualified" (we will talk about this later) and they both have high
mark-up so it does not take a lot of sales to pay for any advertising
cost or overhead… which means it is easier to turn a profit
(a large profit!).
Let's talk about Information
first. We will talk mostly about information products in this section
as they are the easiest to develop. Where with software usually means
you have to "joint venture" or become a reseller for a
programmer/software company as most people do not have the required
programming skills to make software themselves.
It is in your best interest to market information products like books,
manuals, special reports, audio videotapes and software. They are the easiest things to sell
and generate quick profits. They have obscene markup potential and are
easy to deliver (it can even be done electronically via email so there
is no product or fulfillment cost).
For example, Car
Secrets Revealed costs me a whopping $1.55 per book from
the printer and I sell it for $27.00. What other product can you get
this kind of profit margin with? Software and audio/video information
is similar. A CD-ROM or floppy disk costs less than a $1.00 to produce,
but you can sell the software for hundreds of dollars. Audio and
videotapes sell for up to $50 and can cost less than $3.00 to produce.
Customers are not paying for "value" of the material in the
book/videotape (or whatever), they
are paying for the value of the information you provide.
Information products are also very easy to produce when compared with
virtually anything else, and there
are essentially no regulations that apply to them. If you
were to produce a weight loss pill you would need to go through the
drug administration, safety and labeling regulations. If you were to
produce an electrical product, you would need to get it approved by the
Standards Associations before you could release it to the market.
However, if you were to sell a product such as a weight loss manual or
a book on how to build your own radio receiver, you wouldn't have to do
anything but write and print it. You are protected under the first
amendment of the Constitution.
The last reason why an information product is the hottest item to sell
is because our society is so "information
hungry". This is especially true on the Internet where the
entire medium is based on the concept of "information", hence the term
"The Information Super Highway". It is easy to charge larger sums of
money for knowledge that will make life easier or more comfortable. It
can be as simple as how to make your garden flourish or as complex as
how to make a fortune in the stock market. What makes the Internet
perfect for this is that the people who use it are "information
junkies", and they are usually searching the net for information... a
perfect client for you!
You will also find that when you produce an information product, you
will start to receive offers to write articles for magazines, be
invited to interviews (TV and radio), to speak at different functions,
etc. You will be quickly regarded as an "expert" in the field if your
information is valuable and accurate.
Note: I commonly write
for automotive magazines because of the name I have made from my book.
Magazines pay upwards of $400/page for this kind of editorial. If you
just write a three page article every couple of months, it is an easy
extra $10,000 in income per year. And better yet, I just take a couple
of pages out of my book and alter them into article format. It takes me
less than 30 minutes to make a three page article and I get $1200 from
each magazine that runs it.
Now if you are saying "I don't know how to write" or "I don't want to
write a book, manual, or information product". No problems, later I
will talk about how to get a hot information product and get other
people to write it for you for free.
Pick a market that can afford what you are selling. Many people come up
with a great product, but they market to a clientele that cannot afford
what they are selling. Take a moment and think about it. Don't make
this mistake. Not only do they have to be able to afford it, but they
must have a passion for the subject (a hobby or interest they love), or
a problem that they badly need solved. And, of course, they need to
have a credit card.
I recommend that your
first product be a book
or manual about 100 pages in length. This is very easy to
produce, and publishing a book can be done very inexpensively. You can
publish special reports or booklets in small quantities like 10 or
more. And, if you are going to publish a book like you would see in a
bookstore, it can be done for under $3,000. A book can cost you as
little as $1.00 a copy to produce if you invest wisely.
If you produce an information product:
- Offer it as a WORD or TXT document on diskette, or
"downloadable" over the net. You can protect these documents using
software that will only allow the document to be run on one computer so
that people cannot distribute the information (or steal the information
and re-sell it under their own name). You now have no cost to the
product so the selling price is all profit and the fulfillment
procedure is fully automated. We talked about how to automate this in
the September issue of the newsletter. I have many friends that make in
excess of $150,000 selling electronically deliverable information
- Offer it in print format. You can have this done at any
local copy shop, or if you plan to sell a lot of copies, have it
printed and bound professionally at a printer.
When you are creating an information product, the name of the
book/special report is a critical key to your success. Let me use Ted
Nicholas as an example. He wrote a book called The Entrepreneur's
Manual. It sold only twelve copies. The author renamed the book Why
SOB's Succeed in Business and Nice Guys Fail and marketed it again. It
sold a whopping 600,000 copies. The title was a lot more interesting
and controversial... making for great press releases and topics for
news and TV, and his sales skyrocketed. With this new title he could
market it in an entirely different way and get lots of free press.
- Don't try to produce an audiotape, videotape or CD-ROM
until you have experience in print media.
On that note, I should mention that some of the most successful books
have never made it to the bestsellers list. These lists only reflect
how many books were sold in bookstores. Car Secrets Revealed (the car
book I wrote in 1994 for those that have not heard of it) has been
among the top ten automotive bestsellers in the United States for over
2 years now, but it has never appeared on a bestseller list. This is
because the lists are compiled from information supplied by a few major
bookstores. All the copies of Car Secrets Revealed were sold online or
through the mail, so the retailers don't even know about it, but did
you know that 50% of all books are sold through the mail? That means
that half of all the books sold in this country aren't even considered
when compiling bestseller lists!
Many people assume that 90% of the work you will have to do is in the
production of the product, but this is far from the truth. You will spend about 10% of your
time creating the product and 90% promoting and selling it.
Tip: Widen the scope of
your book or manual. The title should not be "How I Got Rich Selling
Real Estate in Orange County", but " How to Make a Fortune Through Real
Estate with Little or No Capital Investment".
Test your titles - they are key to your success. Place classified ads
in magazines (or online) targeted to what you are selling testing new
titles to see which one pulls the best (use the title in your
classified ad headline). This is critical. For example, for Car Secrets
we tried an ad that read:
Car buying, repairing
and maintenance tips - call for free information on how to save
thousands when buying a new car. (604) 730-2833
We also tried an ad that read:
Car Secrets Revealed -
learn the secrets of how to save thousands when buying a new car. Call
(604) 730-2833 for free details.
Or you could say:
New book completed by
professional car salesman - "How to buy a car $50 under dealer cost".
For free information, call (604) 730-2833.
These are different examples we used to test titles. Make sure when you
test titles that you use the exact same ad design and are just
replacing the title of the book. You need a base-line to work from to
see which truly pulls better.
You probably have not published your book yet, so you want to offer
something to get them to buy once you have completed your printing. You
might say, "As a pre-publication offer, I would be happy to autograph
your copy of my book and give you a $5.00 discount from the advertised
retail price. It will be off the press in 60 days. Would you like to
order it now?"
If you need an informational product, there are four ways of creating a
great informational product literally overnight. They are super
creative and will blow you away. But I will not reveal them
here… it is something I reveal in my course "The Insider Secrets to
Marketing Your Business on the Internet".
Go to http://www.marketingtips.com/tipsltr.html
for more information on how to pick up a copy of the course for
The four techniques reveal exactly how to pick a hot-selling topic and
have one of the hottest selling information product in less than 4
weeks. Two of those techniques will allow you to come up with your own
informational product literally overnight! Which means that if you
don't have a current product, you could be up and rolling by next week
with your own hot informational product that has incredible profit
But you say, "I can't write a book!". Well, I have good news! You don't
have to! In the course I will show you how you can get others to write it
for you for free. You don't even have to invest any money
to develop informational products.
In the course, I also reveal three ideas for informational products
that I have wanted to develop and market, but have not been able to
start due to my overloaded work schedule. These ideas will give you a
good place to start.
also a hot product to sell online. There are a couple of reasons for
this. First is that everyone online has a computer so you have
pre-qualified them (their computer runs on software). All you have to
do now is find a niche market that needs a problem solved and find a
software product that solves that problem.
There are hundreds of examples of this, but let me use an example that
happened to me directly.
In my business I noticed that there was a need for a program that would
automate Internet business without having to get all the CGI, Perl, and
Visual Basic scripts custom made by a programmer. I did know of a
programmer that was skilled enough to develop what I wanted. And on
that note, I was concerned that if I had to build this software from
the ground up, I could be looking at $50,000 in development costs
(software development is not cheap!)
I needed a software package to:
- Automatically check your email for you daily.
- Automatically subscribed and un-subscribed people to your
- Send out any autoresponders from ads you have run.
- Automatically put any orders that come in into a database
- Send out your personalized bulk email to your past clients,
to follow up with them (and get backend sales).
And much more… I don't want to waste space by listing all of
- Allow us to post to multiple newsgroups without getting
canceled by the "cancel-bots".
The most important thing is that I wanted it to run off our home PC
(not the ISP's server) so I had full control of the information (just
like most home/small businesses want).
I went on a search for a product and found one after a few days. It was
called Mailloop, but
it was priced quite high at $699 (not something that most people with a
small or home based business could afford). It didn't have everything I
felt was necessary so I got a hold of the programmer and after a little
convincing, he was willing to accept my input and ideas. With my
recommendations he re-did a few portions of the program and added some
features I thought were fantastic (and extremely valuable to small/home
business owners that wanted to automate their Internet business).
Also with a good stroke of luck and a little convincing, they also
reduced the price to under $400, which was about the same price as what
you could get other "bulk" email programs, which were on the market at
that time (like Net
Contact, Extractor Pro, etc). The advantage was that Mailloop "blew all
of these products out of the water". These other programs were just
bulk email programs, and Mailloop could do everything they could, but
also included so many other features that helped people automated their
entire Internet business - all for the same price! For example, it
included a full automated scheduler, newsletter server, unlimited
autoresponders, newsgroup poster... and the list just goes on. In other
now really had value! Lots of value!
To make a very long story short, I entered into a joint venture where I
would become a reseller for them. I didn't want to be too pushy and ask
for exclusive distribution rights (and I was not sure if I would be
able to sell enough copies to justify it).
Now, you may already know my opinion of Mailloop. I absolutely love it
and think that anyone that is doing business online has to have a
copy… not only will it will save them thousands of dollars
in time, but it will also make them tens of thousands of dollars (heck,
we use it everyday and it is solely responsible for making us over
$75,000 a year alone).
That is one of the keys to the success of Mailloop - I did not sell
Mailloop to make a profit, I sold Mailloop because I used the product
and I truly believed that there was nothing out there that even
compared to it. I just truly "loved the product". That enthusiasm came
out in all my salesletters and webpages about Mailloop…
which translated into a large volume of sales. Check out what Mailloop
does and what I have to say about it by going to http://www.marketingtips.com/mailloop.html.
Important Note: You
can't just sell a product or service because it makes you money. You
have to truly believe in it. If you don't, chances are that the lack of
enthusiasm with show in your salesletters and webpages (and you will
fail). I would never sell anything to my client base that I didn't
personally use and that I wouldn't stand behind and defend 100%. There
are lots of reasons for that attitude, but let me just say that this
attitude will make you very wealthy over time.
By the way, how do you think you got the notification of this
newsletter with it addressed to your first name (Mailloop did it all
with the push of a button!).
Well, within 3 months after we started to sell Mailloop, we were
selling more in copies one month than the programmer had sold all year!
With these numbers, we decided to buy the company out. So after 2
months of negotiations (back in early 1998), we now have the world-wide
exclusive distribution rights to Mailloop. In other words, any copy of
Mailloop that is sold anywhere in the world or through any reseller has
to go through our office.
I am telling you this story to make a point. I had a niche market with
a problem to solve. I joint ventured with a software company to fill
this need… and the results were so impressive that I just
did not make a very good profit from it, it was so profitable that I
bought out the company!
Now, you don't have to go to this extent (of buying the company out) to
joint venture with a software company. It can be a simple as finding a
piece of software on the net that is absolutely fantastic and offer to
market it for them for a percentage of the profits (in other words,
becoming a reseller for them). For example, you could search the net for software that
you think is great but demonstrates poor marketing. There
is a great deal of brilliant software on the net, but the owners often
lack marketing know-how.
We talk about this quite extensively in the course (http://www.marketingtips.com/mailloop.html)
and how to get exclusive distribution rights to the software without
spending any money or having the owner of the software risk anything (a
complete win-win situation!). In the course, I even give you copies of
the exact Joint Venture Contract we use to protect ourselves when we do
joint ventures (to make sure we are not liable for their mistakes and
that we are guaranteed payment). Just photocopy them as use them for
your own joint ventures.
Or the other angle is to find
a need in a niche market and then find a piece of software that you
truly believe in that will solve that problem…
and then as long as you have a good salesletter, good sales process,
and good promotion, you are guaranteed success.
See how easy that was with a little bit of creativity?
About the Author:
Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $60 Million in online sales, visit: http://www.marketingtips.com/tipsltr.html
********** Additional References **********
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How To Setup Profit Pulling Niches - ebook with master resale rights.
YourOwnArticles.com - source for monthly private label articles and reports to sell.
Underground Interviews - branding and master resale rights to Mike Chen's interviews.
ClickBank Affiliate SuperTips - profit-making and money-saving solutions for ClickBank affiliates from Harvey Segal.
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Best wishes for your online success!
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