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The Sticky Issue of E-zine Schedules
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The Sticky Issue of E-zine Schedules
By Alexandria K. Brown, "The E-zine Queen"
While many new e-zine publishers are anxious about developing good
content for their e-zines, many of them seem to have more trouble
simply deciding on a schedule and sticking to it!
It's smart to tame the schedule beast right from the start. Here are a
few tips to help you.
Realistically consider how much time you want to spend on your e-zine.
For your beginning stages, plan on at least five hours to develop each
issue if you're developing your own content. This includes time for
researching, writing, formatting, proofreading, and publishing. And
this estimate is for an e-zine featuring only one article. If you're
going to feature more than one article, plan on making more time, or
publish articles by guest authors.
Start with a conservative schedule.
When you're planning your e-zine, you'll probably be so excited and
brimming with ideas that you want to publish as frequently as possible.
Stop! Your enthusiasm is admirable, but start off monthly for now. You
can always increase the frequency later, when you're sure you can
I excitedly began my first e-zine several years ago as a weekly gig,
then immediately dropped back to monthly once I caught myself moaning
and groaning whenever I was scheduled to write it. Now that I have
support staff, I've increased my schedule to biweekly (every two weeks).
Even if you can stand it, don't publish daily.
Yep, that's right. You want to be on your prospects'
minds, but not in their faces every day. We all get SO much e-mail as
it is! Even if you write a phenomenal missive, it's best to leave your
readers wanting a bit more.
I was recently on the list of a very good daily e-zine, but I just
couldn't keep up with reading it every day. I felt extremely guilty
watching the issues build up unread in my e-mail inbox, so I finally
canceled my subscription. If you want your e-zine to be joyfully
anticipated and well read, I recommend publishing no more than once or
twice a week.
Pick the best day for your readers ... and you
Many sales experts say that people are most receptive to hearing from
marketers on Tuesdays. So why not have your e-zine arrive in your
readers' e-mail inboxes then? Other good days are Wednesdays and
Thursdays, according to other sales pros. However, I ignore all this
and publish on Fridays, simply because it's my favorite day. ; )
Once you've set your schedule, stick to it!
Setting a schedule suggests to your readers that you're organized and
can meet deadlines. No matter how busy you are, sending out your e-zine
at random looks flaky and unprofessional.
Now, we're all human and take vacations, get sick, and get plain busy.
So what do you do when you just CAN'T get that new issue out? Do a
rerun. Choose a past issue from more than six months ago that you got
great feedback on. Republish it with a little intro that says something
like, "Hey folks, right now I'm sipping drinks on the beach in Bali, so
by popular request, here's a rerun of one of our best articles. We'll
be back next week with fresh, insightful content!" Of course, only say
something like that if you are actually on vacation — people
do understand that you take time off.
Otherwise, never share that you're behind schedule or too busy to write
your next issue — that would tell your readers that they come
last on your list. If you must, stretch the truth a bit, and say you're
at a conference, traveling, etc.
Try to have one or two issues completed in advance that can be sent out
at a moment's notice.
This is great for those times when an emergency strikes or you're too
swamped to write a new issue. The next time you get a few ideas at once
(and don't they seem to come in multiples?), get psyched up and whip
out a few at once. You can always edit them later — just get
the ideas out of your head and onto your screen.
(E-zine Queen Secret
Tip: Need a little extra inspiration? Try whipping up a fresh margarita
— works for me, every time! Just be sure to do an extra
proofread later on. ; ))
For a low-maintenance e-zine, tip well!
Who says you need to write in-depth articles? Everyone's time is short,
so readers LOVE quick tips. Tips are easy to put together when you're
close to deadline, also meaning you'll be more likely to stay on
schedule. So if you're tight on time, publish simple monthly or weekly
tips instead of detailed articles.
(c) 2000-2003 Alexandria K. Brown. All rights reserved.
About the Author:
Alexandria K. Brown, “The E-zine Queen,” is author
of the award-winning manual, “Boost Business With Your Own
E-zine.” To learn more about her book and sign up for more
FREE tips like these, visit her site at http://www.ezinequeen.com.
********** Additional References **********
The Insider Secrets to E-mail Marketing -- Advanced Series - e-mail trade secrets of a mega marketing company
The MOE Manual - complete guide to ezine publishing
Your Lucky List - build your Optin lists for free!
EZ Money With Ezines - comprehensive guide to starting your own profitable ezine.
Viral Email Matrix - free list builder with RSS feeds.
Best wishes for your online success!
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