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==> Feature Article
How To Build An Opt-In List...Fast!
This article may be reprinted in your ezine or on your site
in its entirety so long as the author's credits and all links
How To Build An Opt-In List...Fast!
By Steve Yakim
Traffic is well and good to expose your products or services to as many
people as possible. But sometimes, this is not enough. A visitor may
not choose to be a customer today, but what if he decides to purchase
your goods or contract your services tomorrow? One he leaves your
pages, however, chances are he’ll be gone for good.
This is the reason why opt-in lists were invented. Having a opt-in list
is a way of capturing a lead so that you do some follow-ups later on
and hope that he’d convert to a sale eventually.
But first, what is an opt-in list? An opt-in list is more commonly
known as a mailing list. It is a database of names and email addresses
of user who have chosen, or opted, to subscribe to the list so that
they may receive emails from the mailing list owner.
From this definition alone, it is very apparent that a successful
opt-in list must have a very enticing proposition that would encourage
the potential subscriber to subscribe to the service. This proposition
may come in many forms:
*an informative eZine or newsletter that
shall regularly be published
and digitally distributed to his inbox
*a free digital product like an eBook, a
special report, templates, or
*a free service like email accounts, web
hosting and the likes
Among these types, an eZine is by far the most popular for the
subscribers, and the most effective for the business owner. With an
eZine, the business owner can continuously do his follow-ups on the
subscribers through the ingenious use of educational content
strategically populated with ads and ad links for his products or for
his affiliate programs.
Permission from the subscriber is essential for an opt-in list. This
would assure that the emails you will send won’t be dismissed
as spam, and won’t be left unread to collect dust in the
To say that having an opt-in list is a vital strategy for the success
of your eCommerce venture would be an understatement. The fact of the
matter is, an opt-in list is a must for a sustainable online business.
So if you’re selling a product or leasing out your services,
or perhaps you are engaged in resale rights marketing or affiliate
programs even, you need to have an opt-in list, and fast!
Here are some steps to help you build a subscribers base at the soonest
• Target your market and know what they want. Opt-in lists are
vehicles primarily designed for follow-ups. You need to connect with
your market so that you may be able to address their concerns more
efficiently. Remember, the ultimate goal is to sell them something.
Knowing what they need would help you provide something that they want.
• Use programs that would personalize your otherwise generic
feeds. Referring to your subscribers by their name would go a long way
in winning their trust.
• Generate traffic to your site. Before users can subscribe to
your mailing list, they must first be able to go to your site. There
have been many marketing campaigns that were designed to drive a large
volume of traffic to a website. These can be employed for the purpose
of lead generation as well:
1. Using search engine optimization
tactics like selecting the right
keywords, integrating the same in your
site, frequently updating
your source code, and perhaps even
engaging in a Pay Per Click
2. Article marketing, by writing some
articles relevant to the subject of your
business, submitting them to the many free articles
directories in the web, and including a
resource box that contains a
link to your site.
3. Links and ad exchange.
4. Advertising your site through
non-conventional means, like
forum marketing, placing ads on someone
else’s eZine, and even
trying offline advertising.
• Offer a truly irresistible proposition. Being the business
owner, determining an irresistible offer might easily escape you. The
best test you could do is to ask yourself this simple question: would
this proposition be something that I myself would enroll in a mailing
list for? If you answer in the affirmative, then you have the perfect
freebie to offer.
• You could also try exchanging leads with other webmasters,
which would result in an increase to both of your subscriber base.
• Build relationships. Though follow-ups are usually done
through pre-set autoresponder feeds, try to send some individualized
emails from time to time. This would make them feel special and give
them the impression that you’re sincere in wanting to cater
to their needs the best way you can.
About the Author:
Copyright © 2005 Steve A Yakim. All rights reserved
worldwide. Do you want to know how Einstein would have built
a successful online business? Get your 100% *F R E E* ecourse, "The
Scientific - Mathmatic - This is what Eistein would have done approach
to earning income online." These 7 *F R E E* daily lessons can be yours
by clicking on this link.
********** Additional References **********
The Insider Secrets to E-mail Marketing -- Advanced Series - e-mail trade secrets of a mega marketing company
The MOE Manual - complete guide to ezine publishing
Your Lucky List - build your Optin lists for free!
EZ Money With Ezines - comprehensive guide to starting your own profitable ezine.
Viral Email Matrix - free list builder with RSS feeds.
Best wishes for your online success!
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