Top Sponsor Ads
About the Owner
==> Feature Article
5 Things You NEED to Know About Your AOL 9.0 Subscribers
This article may be reprinted in your ezine or on your site provided
the article, author's credits and all links remain intact and
unchanged. Please send a copy of your publiction to email@example.com$subject=article%20reprint
5 Things You NEED to Know About Your AOL 9.0
By Alexandria K. Brown, "The E-zine Queen"
In Fall 2003, America Online (AOL) released its brand new AOL Version 9.
(Have you noticed all the TV ads?) AOL estimates that up to 50% of
their users were using the new version by the end of December 2003.
The biggest new feature with AOL 9 is its aggressive method of reducing
unsolicited e-mail (sp^m) for its users. Basically, AOL wants users to
customize their own inboxes and view or receive only the messages that
While the crackdown is a noble endeavor, it puts legitimate e-mail
publishers in the crossfire -- people like us who have worked hard to
ensure that everyone on our list has opted-in and given us permission
to contact them repeatedly.
To make sure that your AOL subscribers are receiving YOUR e-mails, here
are a few things you should know.
All Your Graphics Are Blocked by Default
AOL has taken the drastic measure of blocking all graphics from being
displayed in HTML e-mails, as well as deactivating the links for any
new messages sent to an AOL 9 inbox. The system is also designed to
"learn" what messages are repeatedly marked as sp^m, and they will
eventually be sent to the junk folder automatically, once it maps the
When an e-mail is received in AOL 9, users have to click a link at the
top of each message to view any graphics within your e-mail ("Show
Images & Enable Links"). If this action is not taken, images
(e.g. pictures, logos) and links will not be displayed or enabled.
Your Open Rates Are Likely Affected
If your e-mail publishing system uses "open tracking" to count how many
people open your e-mails, you will start seeing lower numbers because
the new AOL 9 also blocks open tracking tools by default. (Read on to
learn how to improve your results.)
Ask Your Subs to Add You To Their Address Book
At the top of each issue you send, remind those AOL folks to put you in
their AOL address book. For example, "AOL 9 users: Please add
Alexandria@EzineQueen.com to your address book so you'll be sure to
receive every issue of our e-zine".
Once a user puts you in her address book, all your future e-mails will
automatically show images and functioning links. This will also allow
the e-mail to be tracked properly as "opened" on your end.
Make Sure Your FROM Address is Consistent
This shouldn't be a problem unless your list server/e-mail publishing
program generates a different FROM address with each e-mail you send.
For example, today I got an issue of an e-zine with this FROM address:
firstname.lastname@example.org. But when I looked at the LAST
issue of the same e-zine two weeks ago, the return address had some
different numbers in there.
This is BAD, because even if the AOL user adds you to her address book,
every issue you send will be categorized as from a new sender. By
having a consistent FROM address, you'll allow your AOL 9 subscribers
to add your e-mail address into their address book, and all future
e-mails you send will be easily received and tracked.
NOTE: There is a difference between your actual FROM address and what
some call the "from LABEL". My e-zine's actual FROM address is
Alexandria@EzineQueen.com, but it's labeled as from "E-zine Queen".
If you use Outlook or Eudora, you know what I mean. In your inbox list,
you see all the from LABELS and not the actual e-mail addresses. For
example, you see "John Smith" instead of email@example.com.
AOL does NOT show its users your from label, it only shows your true
FROM address. You can usually access and change these settings in your
e-mail publishing program. If you're not sure how to do this, talk with
Bottom Line: Never Rely on Images to Convey Your Message
You can be sure that not all your AOL users will bother to put you in
their address book, or understand how easy it is to do.
So here's the bottom line: Have fun with graphics and images in your
HTML e-zine, but never rely on them to get your message across. Once
each issue is complete and ready to send, look at it and pretend all
the graphics are gone. Can your readers still instantly recognize it's
a publication? Do they see it's from you? Is it obvious to them this is
what they signed up for? If not, be sure to add text at the top to make
things crystal clear.
I also recommend that if you don't have AOL yourself, get an account
and put that e-mail address on your subscriber list. This will allow
you to see how the new AOL 9 works and how your e-zine appears.
(c) 2003 Alexandria K. Brown
About the Author:
Alexandria K. Brown, “The E-zine Queen,” is author of the
award-winning manual, “Boost Business With Your Own
E-zine.” To learn more about her book and sign up for more
FREE tips like these, visit her site at http://www.ezinequeen.com.
********** Additional References **********
The Insider Secrets to E-mail Marketing -- Advanced Series - e-mail trade secrets of a mega marketing company
The MOE Manual - complete guide to ezine publishing
Your Lucky List - build your Optin lists for free!
EZ Money With Ezines - comprehensive guide to starting your own profitable ezine.
Viral Email Matrix - free list builder with RSS feeds.
Best wishes for your online success!
[an error occurred while processing this directive]