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Three E-zine Alternatives You May Not Have Considered
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Three E-zine Alternatives You May Not Have Considered
By Alexandria K. Brown, "The E-zine Queen"
After my live talks, I always get a few people who say to me, "You
know, publishing an e-zine sounds great, but I just don't think I have
the time to do it on an ongoing basis." Or, "I'm not sure if I'll have
enough content to publish an e-zine."
If this is your case, you may want to consider one of these e-zine
alternatives. These can still help you achieve your goal of
establishing credibility, staying in touch with your prospects, and
capturing your Web site visitors.
For the first two alternatives, you'll need an e-mail autoresponder.
This is like a fax-on-demand system that sends out e-mails
automatically when others request them. (I recommend QueenCart.com,
which has a FREE 30-day trial.)
The great thing about autoresponders is that you can set the timing of
a series ahead of time. For example, you can schedule message 1 to go
out immediately once a person signs up for the list. Message 2 could
follow two weeks later. Message 3 would follow two weeks after that.
Get the idea?
ALTERNATIVE 1: THE
If you don't foresee yourself writing fresh new content every week or
month that you publish, why not make your newsletter "evergreen?"
This means that you write all your content ahead of time, and none of
it can be time-sensitive. That is, it should be just as relevant today
as it would be a year from now.
Evergreen e-zines are brilliant and easy to do. Here's how it works:
Suppose you want to publish a short tip every week. That means you'd
need 52 tips for a year's worth of content. Once you had these written,
you'd just set them up on your autoresponder and tell it when you want
them sent out. (For this example, it would be day 1, day 7, day 14,
etc. -- each reader would get a message every week.)
It's important to realize that when you use a sequential autoresponder,
these are sent as a SERIES. That means everyone who signs up goes
through the series in order, no matter when they sign up. For example,
let's say you publish a weekly tip like in the example above. If I sign
up today, I start with tip #1. And in 10 weeks, I'll be on tip #10. But
if Suzy Q signs up 10 weeks from today, she starts with tip #1 just
like I did. Get it?
[BONUS TIP: You don't have to write your entire series before you
begin! Just stay one tip ahead of the first person who signs up for
your series. : )]
ALTERNATIVE 2: THE
MINI E-MAIL COURSE OR REPORT
These are very popular right now. You simply create several e-mails'
worth of content to spread out over a certain amount of days, and set
them up on your autoresponder.
Many sites offer 7-day courses or reports, and quite frankly, many of
them are awful. So here's a chance for YOU to stand out. Make sure
yours offers really useful or interesting content that's more helpful
For example, say you're a small business coach. You could offer a
course called "5 Ways to Make This Your Most PROFITABLE Year Ever!"
Just sit down and list the 5 ways, then write a few paragraphs of copy
Then write one final sales message that you'll add on to the end of the
series as the 6th message. This should be a friendly invitation
encouraging the reader to call you for a consultation, buy your book,
sign up for your workshop, etc.
Paste all the messages into an autoresponder series, set the timing to
what you want (e.g. every day or every few days), and voila -- you've
got an e-mail course!
If you offer products on your site that don't lend themselves well to
creating related content, just offer what you've got!
Give your visitors the chance to rece1ve special offers that will save
them money at your site. The trick to high sign-up rates is to make
them feel as if they'll be part of an exclusive group. Use words like
"special, exclusive, limited, VIP, first looks, discounts, savings,
club, and members-only."
For example, one site that I frequent sells discounted designer clothes
and handbags. (Hooray!) During my last visit, they invited me to sign
up for "discounts, exclusive offers, and first looks." I jumped at the
Don't underestimate your visitors' interest -- many of them WILL sign
up for e-mail offers if you politely extend the invitation and make
them feel special.
Just make sure not to overdo your messages to this crowd. Keep your
blasts to a maximum of once a week. Otherwise your readers will get
irritated and may unsubscribe.
© 2003-2006 Alexandria K. Brown
About the Author:
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes
the award-winning 'Straight Shooter Marketing' weekly ezine with
20,000+ subscribers. If you're ready to jump-start your marketing, make
more money, and have more fun in your small business, get your FREE
tips now at www.EzineQueen.com
********** Additional References **********
The Insider Secrets to E-mail Marketing -- Advanced Series - e-mail trade secrets of a mega marketing company
The MOE Manual - complete guide to ezine publishing
Your Lucky List - build your Optin lists for free!
EZ Money With Ezines - comprehensive guide to starting your own profitable ezine.
Viral Email Matrix - free list builder with RSS feeds.
Best wishes for your online success!
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