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==> Feature Article


" 10 Killer Secrets For Making Your Customers Respond To Your Email Now! "



This article may be reprinted in your ezine or on your site in its entirety so long as the author's credits and all links remain intact.
Also, please notify the author of your publication at article@dansrant.com.


10 Killer Secrets For Making Your Customers Respond To Your Email Now!
Copyright 2006 Quick Turn Marketing International, Ltd.

Email has resulted in a revolution in marketing - an explosion in
messaging.

For some it is a god-send, a technology and a method that allows
people to sell products and services quickly and effectively.

For others, it's a doomsday machine, a spam filled mailbox filled
with angry mail from people who will never again be customers.

Website Conversion Expert Dan Lok says you have to learn several
special techniques before you can truly leverage and make
maximum use email -- the Internet's wonderchild.

Here are some of the Dan's most important keys to successful
email marketing campaigns:

1. Get Permission.  Use web page sign up forms or post card
return cards, but get permission in a valid way. Create and offer
incentives for people to sign up online to receive value-added
information.

2. Target carefully and make it relevant. Send only relevant
email to opt-in subscribers. Develop and give people what they
wanted and what you promised. Don't send email that is outside
the scope of what was promised to people who opted in. Target
and segment your subscriber base and tailor your messages to
specific demographic characteristics.

3. Your Subject Line is Critical. Don't make it look or sound like
spam. The purpose of the subject line is NOT to sell, but just to
get people to open the email, that's it! Be careful of the words you
select. Check your email against a spam checker to see that it
doesn't contain words that will automatically result in deletion.

4. Use your personality. Talk in the first person. Develop your
persona as a friend or as an expert. Define your persona based
on your customers' needs and desires and based on professional
behaviors.

5. Don't sell. Advise, advise, advise. Offer value-added problem
solving information, advice, tools and help. Use email to get people
to use your email as a reason to call you or visit your web site.
Offer people more of what they like to build and your personal
relationship and their satisfaction and your personal connection
with your customer.

6. Create a single, clear and benefit laden call for action.
Focus on getting people to take one action. Don't offer more than
one action. Identify the action clearly and persuasively and track
the results. Get them to click and go to a relevant landing page
to net them to take further action.

7. Create a life-cycle campaign. Design a program that results
in you sending out four to six messages over a six to eight week
period. These recurring campaigns can be created in advance and
operated in a totally automated fashion.

8. Use triggered email. Design and set up automated email
campaigns so that when clients order product or sign up for items
or request information online, that a suite of email messages
are then sent to them periodically automatically.

9. Use email to get them to Click! Keep the email short -
no more than 3 or 4 pages. Relate first paragraph to subject line.
Drive people to a web page and then close the sale, don't try to
close the sale with an email. Don't mention price or cost in email.
The purpose of the email is to PRE-SELL, not to sell. Again, it's to
get them CLICK, then go to your web page. Then you can do the
selling there.

10. Comply with CAN-SPAM Act requirements. Send from a
valid address. Respect all remove requests promptly. Never send a
second email to someone who has requested removal.


------------------------------------------------------------------
About the Author:
Dan Lok is widely known as "The World's #1 Website Conversion
Expert!" But what do you care? Well, if you rush over to his site…
I think you'll come to your own conclusion that he's the real deal
when you see how much FREE (yet extremely valuable!)
profit-producing info he's giving away. Check it out now at:
http://www.WebsiteConversionExpert.com





********** Additional References **********

The Insider Secrets to E-mail Marketing -- Advanced Series - e-mail trade secrets of a mega marketing company

The MOE Manual - complete guide to ezine publishing

Your Lucky List - build your Optin lists for free!

EZ Money With Ezines - comprehensive guide to starting your own profitable ezine.

Viral Email Matrix - free list builder with RSS feeds.



Best wishes for your online success!

Stan Smith




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