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About the Owner
==> Feature Article
This article may be reprinted in your ezine or on your site
in its entirety so long as the author's credits and all links
By Terri Seymour
Ok, so you bought a new computer, learned the basics, got
yourself a website and are ready for the bucks to come rolling in.
You did some advertising with the free classifieds, listed your
url in some directories and thought you were all set. After you
manually submitted to the major search engines, you were sure
the bucks were going to come pouring in. You waited and waited
but only about 50 people visited your site and nobody bought
anything. You see others around you becoming successful, but
your business is going nowhere!
Let me tell you that you can make a lot of money with an online
business, but I think that one of the major things you need to do
for success is publish an ezine. With an ezine you can keep in
touch with your potential customers and you can keep your site
and products alive in their minds. But, to publish a successful
ezine you must provide good content, not just a giant ad for your
business. Have interesting, useful and entertaining information
included in your ezine. After you have enough subscribers you can
start accepting paid advertising and add to your profits.
By publishing an ezine you can also earn your subscribers' trust
by building relationships and showing them that you know what
you are doing and talking about. They believe what you say and
have confidence in you and your business.
Starting an ezine is not as hard as you would think, although it is
a lot of work.
Step 1-- Decide
on your content and format. What kind of things
do you want to include in your ezine. There are the standard
disclaimers, contact information and subscribe-unsubscribe info.
Then, you want to have a good article or two, a section for ad swaps,
resources, interesting facts, tidbits, question and answer column,
classifieds, reader feedback, reader submissions, a little humor
and fun. The list is endless for good items to put in your ezine.
To help you get started:
To find good content for your ezine:
Organize your first draft. Decide on your template
design, organize your content and put your first ezine together.
Move things around, make changes here and there until you are
satisfied with it. Send it to a few friends to get their opinion. When
you are satisfied with your ezine and want to get started, it is now
time to start promoting.
Step 3-- Promotion.
There are many ways to promote your ezine
including ad swaps, free ads, message boards, discussion lists,
announcement lists, email sigtag, paid ads, article writing, ezine
directories, and more.
Step 4-- After you have
gotten a subscriber base started it is
now time to start
distributing your ezine. You can do this
manually, use a paid or free listserver, or purchase software to
manage your list. I have my ezine at egroups and as of yet haven't
had any problems. Before you send your ezine out to your list,
always send it to yourself so you can check the format and spelling
and so on. Always save your back issue, so when you start on your
next one you can just remove the content to be replaced and keep
the rest. This will save a lot of time.
Step 5-- Keep promoting,
providing good content, building
relationships with you
readers, and putting out a good ezine
and your business will
grow and you will profit!! This does
not happen overnight. You must be determined to succeed and have
passion for your work. You will be succeeding just as the others
around you were and you will no longer suffer from Ezine Envy!!
About the Author:
Terri Seymour is the former owner of http://www.MyOwnEzine.com
Learn to publish and promote your own ezine. Subscribe to "MOE":
Terri Seymour, now of http://www.seymourproducts.com,
a low cost home business opportunity. Contact her at:
********** Additional References **********
The Insider Secrets to E-mail Marketing -- Advanced Series - e-mail trade secrets of a mega marketing company
The MOE Manual - complete guide to ezine publishing
Your Lucky List - build your Optin lists for free!
EZ Money With Ezines - comprehensive guide to starting your own profitable ezine.
Viral Email Matrix - free list builder with RSS feeds.
Best wishes for your online success!
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