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==> Developing A Web Site


" Building Targeted Traffic (Part 1) "


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Building Targeted Traffic (Part 1)
By Priya Shah

There are two ways of getting targeted traffic from search engines
or directories.  - FREE Search Engine Traffic  - PAY-PER-CLICK
Search Engine Traffic

FREE SEARCH ENGINE TRAFFIC

Why is Search Engine Marketing so important?  The statistics
speak for themselves:

> 91% of Internet users use search engines to navigate the web

> 9 out of 10 searches are done from the top 20 search engines.

> 85% of search engine users do not look past the first 40 results.

> 77% of Internet users employ search engines more frequently than
   any other online media as the leading vehicle for discovering Web
   sites, surpassing banner ads, Web links, e-mail links, etc.

When you do a search, how many pages of results do you go
through? If you're like most people you won't go further than the first
three pages, unless you didn't find what you were looking for in the
first three. To get your site placed in the first three pages requires
what is called Optimization - or in plain English - making your site
search-engine friendly. Although "Search Engine Optimization" or
SEO is a very specialised field and takes a lot of time to excel at,
there are the THREE ESSENTIALS that you need to make your
website more search engine friendly.

 #1 USEFUL CONTENT

This is what users want and what search engines would like to offer
- sites with good, useful content about the topic of the search.
Even a few pages of useful content about your product will get you
into the search engine's good books - but it is unlikely to get you
in the first three pages.  

#2 RELEVANT KEYWORDS  

Describing your site simply by adding a Page TITLE and
DESCRIPTION that contains your main keywords. In SEO jargon,
these are called "Metatags" and they must be placed in the Head
of your document - i.e. they are the FIRST thing the search engines
see when they visit your site to index it.

Guidelines for Metatags:
TITLE (not more than 60 characters long)
DESCRIPTION (not more than 150 characters long)
PAGE COPY (as long as necessary).

Your Title is also the most important because its displayed in the
search results. A good title would be one that contains your main
keywords AND is inviting or interesting enough to make a potential
customer/lead click on it.

 #3 LINK POPULARITY

Search engines like Google, give more emphasis to sites that
are POPULAR. So if you have many sites linking to you
by a method called "Reciprocal Linking," - providing a link back to
a site that also links to you - you will get a higher search engine
ranking. You can see this in practice here on my links pages:
http://www.1whey2health.com/links.htm
http://www.1whey2health.com/bizcentre.htm

** Reciprocal links from sites related to your site topic or to the
products you are selling, count more than unrelated links. In time, these links themselves could become an excellent (and more
permanent) source of traffic than search engines.

You'll find some excellent tools to help you find new link partners
and build your link popularity here:
http://ebizwhiz-publishing.com/setraffic3.htm

Here is one of the best resources on link-building:
131 (Legitimate) Link Building Strategies
http://ebizwhiz-publishing.com/lib/link131.zip

DESIGN YOUR OWN WEBSITE

If you would like to create a completely new site, and have no
website designing experience, you could learn to do it yourself.
You'll find a lot of website creation tools and resources at the
bottom of the page here:
http://ebizwhiz-publishing.com/ebooks5.htm
http://ebizwhiz-publishing.com/bizsoftware1.htm

HIRE A PROFESSIONAL DESIGNER

Or if you don't have the time, you could consider hiring a professional
to do it for you. You can find a professional designer to suit your
budget at the links below:
http://www.4dmedia.co.nz
http://ebizwhiz-publishing.com/elance.htm  

SEO RESOURCES

If you're interested in spending the time and energy required to
optimize your website, you will find a LOT of useful resources here:
http://ebizwhiz-publishing.com/ebooks6.htm
http://ebizwhiz-publishing.com/bizsoftware2.htm
http://ebizwhiz-publishing.com/setraffic2.htm

But if I were to recommend just ONE tool to do all of the above, it
would be this one.

SITE BUILD IT!

It takes care of all the technology and complexity of building and
marketing your Web site... from brainstorming to domain name to
hosting, from graphic design to Search Engine submission and
optimization, from traffic analysis to e-zine publishing. Get your
FREE DOWNLOAD of Make Your Content PREsell! -- the entire
book that SBI! owners receive! It contains all you need to know to
build, step by step, a tightly- focused, Search Engine-friendly,
theme-based site that will attract targeted visitors.
http://ebizwhiz-publishing.com/lib/SBI-AG.zip

TIPS FOR SEARCH ENGINE PROMOTION:

With human-edited directories like Yahoo and the Open Directory
Project (from where Google takes some of its results), having your
own domain name is also very important.

Yahoo is notoriously difficult to get into and your site must have very
good content to even be considered.

Luckily Google (today the KING of search engines) doesn't
discriminate against free hosted sites and all you need do is follow
the three essential guidelines above and add some valuable content
to your product pages.

A few things to remember:

> DO your research and use the right keywords Here are two
resources that will help you find the best and most popular
keywords for your site:

Overture's free keyword suggestion tool.
WordTracker

> DO use DIFFERENT METATAGS (Title, Description and
Keywords) for EACH PAGE of your site.

> DON'T do anything that will get your site BANNED by the
search engines.

> DON'T submit your site more than once a month, unless you
have made a lot of changes.

> DON'T use automatic submission services that submit to
"thousands of search engines." Some search engines will
view this as spam.

> DON'T submit your link to FFAs or you may be demoted.

> DON'T use methods to artificially boost your link popularity,
like joining "link popularity farms.

> DON'T use link generating software that queries Google for links.
It may get your site penalised.

In Part 2 of this article, I shall cover how to build targeted traffic
using Pay-Per-Click (PPC) Engines.


------------------------------------------------------------------
About the Author:
Priya Shah is the CEO of eBrand360. Her areas of specialization include internet marketing, search engine optimization and
business blogging.





********** Additional References **********


Site Build It - the only all-in-one site-brainstorming-building-hosting-and-marketing system.

Create Your First Business Web Site in 10 days! - video enhanced system for complete beginners to launch a business web site.

65 Instant Web Design Answers! - answers those "how do I do that?" type questions with edge-cutting web design tips and tricks.

Simple PHP - easy guide teachs how and why you should add PHP to your web site.

Affiliate Armor - protection for affiliate links against bypass and lost commissions.

Java Scripts Magic - advanced web page design with easy copy and paste codes for those who want to skip all the HTML techie talk.

Absolute Beginners Guide to CGI - step-by-step guide to learning the basics of CGI scripting.

XSitePro - an easy way to create a stream of income-generating web sites in minutes.

MateMedia - puts your business on the web in 4 steps with affordable hosting plans.

Easy Site Magic - adds special features to your web site / free report: "23 Tips to Get Repeat Visitors to Your Site, Build Your Subscriber List and Turn More "Browsers" into Paying Customers".



Best wishes for your online success!

Stan Smith




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