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==> Developing A Web Site

" What Makes a Truly *Great* Website? "

This article may be reprinted in your ezine or on your site in its entirety provided the author's credits and links remain intact and unchanged. Please give a courtesy notification to the author at

What Makes a Truly *Great* Website?
© Jim Edwards - All Rights reserved

Not a week goes by that half a dozen people don't ask me what
separates a great, money-making website from a bad one.

In response, I surveyed of a number of different websites, large
and small, to find what they share in common to make them so

With few exceptions, every extraordinarily great website
contained the following elements.
** Testimonials

Every great website has testimonials from satisfied customers.

These testimonials help set the potential customer's mind at ease
that the products or services sold online will perform as promised.

Truly great testimonials not only endorse the product, but clearly
state how the product increased sales, saved money, or benefited
previous buyers in very specific and tangible ways.

Testimonials should present real benefits others can readily
identify with, understand and, more importantly, want those same
results for themselves!

** Headlines

Headlines capture visitors' attention and get them involved
in the website.

How do you read the newspaper?

If you read like most people the headlines first catch your
attention and determine whether you'll actually read a story.

Similarly headlines on a website determine whether visitors
get involved in the information or surf away never to return.

My own experience has shown that the proper headlines can
easily and quickly double, triple, or even quadruple a website's
sales almost overnight.

** Bullets

Bullets communicate various and subtle bits of information about
a product or service without making readers plow through
paragraphs of information to get to the meat of a website's offering.

Bullets arouse interest, build excitement and convey a lot
of information very quickly to time-starved web surfers.

** Bonuses

Every great website offers bonuses to people who buy,
apply or fill out a form.

Nothing induces someone to do business with you online like
offering them something extra for taking the action you want.

Offering a bonus report, tape, extended membership, extra
quantities of product at a deep discount, coupons, or just
about anything makes people more willing to go ahead with
the purchase decision.

** Guarantees

Everyone takes a risk whenever they buy anything from anyone.

The risk centers on whether or not the product or service
will perform as promised.

In a retail store most people feel pretty confident the store will still
exist if they need to make a return or exchange in a few days.

On the web, however, that risk in making a purchase seems
much higher than in the "offline" world.

Every great website makes a point of specifically telling customers
about their return policy and truly exceptional sites offer 100%,
no-questions-asked, money-back guarantees.

People rarely take advantage of such guarantees and I have
personally seen a website's sales increase by 45% just by
extending the guarantee period an additional 30 days.

** Phone numbers

Every great website has a phone number with a real live human
being on the other end who can answer questions and provide
product support.

So there you have it! With few exceptions this represents the
formula for creating or identifying a truly great website.

About the Author:
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...

Finally! A Quick and Easy Way For YOU to Painlessly Set Up
Your OWN Moneymaking 'Mini' Websites... Without Being a
Computer Geek, Buying Expensive Software, or Paying
Outrageous Fees To A Webmaster! Click Here =>

********** Additional References **********

Site Build It - the only all-in-one site-brainstorming-building-hosting-and-marketing system.

Create Your First Business Web Site in 10 days! - video enhanced system for complete beginners to launch a business web site.

65 Instant Web Design Answers! - answers those "how do I do that?" type questions with edge-cutting web design tips and tricks.

Simple PHP - easy guide teachs how and why you should add PHP to your web site.

Affiliate Armor - protection for affiliate links against bypass and lost commissions.

Java Scripts Magic - advanced web page design with easy copy and paste codes for those who want to skip all the HTML techie talk.

Absolute Beginners Guide to CGI - step-by-step guide to learning the basics of CGI scripting.

XSitePro - an easy way to create a stream of income-generating web sites in minutes.

MateMedia - puts your business on the web in 4 steps with affordable hosting plans.

Easy Site Magic - adds special features to your web site / free report: "23 Tips to Get Repeat Visitors to Your Site, Build Your Subscriber List and Turn More "Browsers" into Paying Customers".

Best wishes for your online success!

Stan Smith

Copyright © 2004-2012 All Rights and Contents Reserved Worldwide
First Ventures, 6 Winsome Lea, Falmouth, ME 04105
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