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==> Developing A Web Site


" The Page Title and Meta Description "


This article may be reprinted in your ezine or on your site in its
entirety provided the author's credits and all links remain intact.


The Page Title and Meta Description
By Nick Usbourne

It's tempting sometimes to pay a great deal of attention to the sales text or content on a web page, and then just scribble off the page title and meta description. Or maybe you don't write them at all. Maybe someone in IT adds the title and description for you. Big mistake. (Find out what page titles and meta descriptions are, if you're not sure.)

Every page title and meta description on your site is enormously important, from the point of view of both the search engines and your readers.

Writing for your readers

When someone does a search on Google, MSN or wherever else, they'll scan through the page titles and descriptions. While search engines will not always display the description you wrote for the meta description, they often will... particularly if the search term being used can be found exactly in the meta description you wrote.

So let's consider the times when both your page title and meta description are used by the search engines. Because you're in control of writing them, you can quickly signal to your readers that your page is directly relevant to their search.

In other words, your title and description should be descriptive and useful. You have just a few words with which to wave your hand and persuade readers to click on your listing first.

Let readers know exactly what they can expect from the page and, wherever possible, include a promise. If your page is going to deliver something useful, say a few words about how the reader will benefit.

And yes, a great page title and description can result in someone clicking on your listing in third place, rather than on a poorly described listing in the number one spot.

Writing for the search engines

Like people, and deliberately so, the major search engines will try to figure out what your page is about. Hopefully you have confined the page to a single topic. That will make it easier for you to write a great page title and meta description, and it will make it easer for the search engines to identify your key phrases.

Search engines are just like people in this regard - they're looking for clues to identify the topic of the page. Keep that in mind as you write the title and description.

And no, there's no conflict between what the search engines are looking for and what people are looking for - they're both looking for clarity. The only difference with search engines is that they have no feelings and are looking for words and phrases to guide them.

However, people do have feelings, which is why you also need to include that sense of promise and success.

Pay as much attention as you would when writing an ad

It's curious - people will often pay experts, test headlines and body text and generally invest a huge amount of attention in their PPC ads. But when it comes to their organic listings on the same page of search results, they scribble down the title and description as if they were of no importance. Never forget just how important they actually are...


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About the Author:
This article was written by Nick Usborne. Nick is a copywriter, author, speaker and consultant. His consulting and speaking site can be found at Nick Usborne.com. His information sites for copywriters and freelance writers can be found at Excess Voice and www.freelancewritingsuccess.com respectively.





********** Additional References **********


Site Build It - the only all-in-one site-brainstorming-building-hosting-and-marketing system.

Create Your First Business Web Site in 10 days! - video enhanced system for complete beginners to launch a business web site.

65 Instant Web Design Answers! - answers those "how do I do that?" type questions with edge-cutting web design tips and tricks.

Simple PHP - easy guide teachs how and why you should add PHP to your web site.

Affiliate Armor - protection for affiliate links against bypass and lost commissions.

Java Scripts Magic - advanced web page design with easy copy and paste codes for those who want to skip all the HTML techie talk.

Absolute Beginners Guide to CGI - step-by-step guide to learning the basics of CGI scripting.

XSitePro - an easy way to create a stream of income-generating web sites in minutes.

MateMedia - puts your business on the web in 4 steps with affordable hosting plans.

Easy Site Magic - adds special features to your web site / free report: "23 Tips to Get Repeat Visitors to Your Site, Build Your Subscriber List and Turn More "Browsers" into Paying Customers".



Best wishes for your online success!

Stan Smith




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