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11 Reasons Why You Should Start Using Audio And Video On Your Website
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11 Reasons Why You Should Start Using Audio And Video On Your Website
By Xavier Nelson
Having the best service or product to help your visitors solve a
particular problem they are having doesn’t always mean you
are going to be successful.
There are a lot of factors that determine if your product will be a hit
or a flop.
Among these many different factors is how well your site grabs your
visitors attention and keeps them there before they click away to
Using Audio and Video on your site can significantly increase your
chances at keeping your visitor interested and ultimately can directly
impact how many sales you can make.
Reading information on a computer screen is hard on the eyes but
hearing a recording that explains a certain tip on the topic your
visitor is interested in is a great way to have your visitor stay
focused on your message.
At the same time, watching a brief video demonstration of how your
product can solve your visitors problem (seeing is believing) can add
instant credibility and more value to your offer.
Here are just a few reasons why you should start using audio and video
on your website starting today:
You can welcome your visitors to your website, giving a personal
greeting and perhaps a brief overview of the problem you are going to
help them solve.
Greeting your site visitors with a short video is a great way to show
there’s an actual human they are interacting with, not just
some nameless company.
You can quickly and easily create digital audio or video
products, for example a tutorial on a particular software, adding more
value to your offer than just a simple eBook might.
Testimonials of satisfied and happy clients are a great way to help
your offer stand out from the rest, however, in the past, websurfers
have begun to not believe a written testimonial as much because of
fraud. Hearing your satisfied client, in their own voice, talk about
how you helped them or seeing your happy customer tell your visitor
about the results they achieved with your help will immediately add to
the credibility of your offer and help increase your sales conversion.
Watching a tutorial often makes it easier to consume and benefit from
the advice or tip you are giving compared to reading it in an article
or ebook. By recording a quick video in which you share a tip for your
readers and visitors you can effectively increase your retention of
newsletter subscribers and have your visitors coming back time and
again to see what new video clips you have added to your site to help
Membership sites are all the rage and a great way to generate recurring
income for long term success. By showing your visitors what they can
expect to see in your member ship site once they join you make it very
easy for your prospect to make an informed decision to join and you can
also reduce the number of refunds and customer service inquiries you
need to address giving you more time to do what’s important
for your business - marketing.
Video and audio can serve as a great way to get fresh, new, targeted
traffic to your website. There are websites popping up all over the
place, from Google to YouTube and iTunes just as three examples, that
service this growing need, that allow you to upload your audio or video
files and their visitors can quickly consume your information and they
even make it easy for that person to share it with others that may be
interested in your topic. Just imagine if you have a useful tip to deal
with a particularly severe problem in a large niche market and just one
person sees that information and finds it useful, do you think they
will tell others they know about it? Absolutely.
Create a short video about a particular affiliate product or service
you are recommending where you give your own testimonial and overview
of how this service or product has helped you overcome a problem. This
is a great way to presell an affiliate program to your visitor or even
to send to the program owner so they can add it to their site to give
you increased exposure from other websites.
Video and audio clips distributed throughout the internet featuring you
are a great way to increase your brand and product recognition
effectively establishing you as a leader on the cutting edge of your
Blogs are a great way to share information but adding video can
significantly increase the amount of traffic your blog will get.
Creating a vBlog (Video Blog) also allows you to give that much more
Podcasting (streaming your recording on demand via other services such
as iTunes) is growing in popularity every day and you could even start
using audio to create professional podcasts or your own radio show that
is supported by advertising fees or the sales of memberships and
There are many other reasons why you should start using audio and video
on your website starting today, but one of the biggest problems in the
past has been the cost of the equipment, specialized tools to allow the
information to be shared online and the time investment.
Today that is no longer a problem with more and more surfers on the
internet taking advantage of the speed broadband internet connections
provide them and even the cost of the tools and hosting has come down
so far you have nothing standing in your way anymore to take advante of
all the powerful benefits using audio and video offer you.
About the Author:
Xavier Nelson is an Entrepreneurial Consultant and Work At Home
Business Coach dedicated to helping you achieve the success you desire.
Discover the hidden secrets of using Audio and Video on your website
and power up your site by visiting
********** Additional References **********
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Simple PHP - easy guide teachs how and why you should add PHP to your web site.
Affiliate Armor - protection for affiliate links against bypass and lost commissions.
Java Scripts Magic - advanced web page design with easy copy and paste codes for those who want to skip all the HTML techie talk.
Absolute Beginners Guide to CGI - step-by-step guide to learning the basics of CGI scripting.
XSitePro - an easy way to create a stream of income-generating web sites in minutes.
MateMedia - puts your business on the web in 4 steps with affordable hosting plans.
Easy Site Magic - adds special features to your web site / free report: "23 Tips to Get Repeat Visitors to Your Site, Build Your Subscriber List and Turn More "Browsers" into Paying Customers".
Best wishes for your online success!
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