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==> Developing A Web Site


" What's The Best Way To Increase Traffic To Your Web Site? "


This article may be reprinted in your ezine or on your site in its
entirety so long as the author's credits and all links remain intact.
Please follow the reprint guidelines at:
http://www.marketingforsuccess.com/marketing-ideas/republishing.html



What's The Best Way To Increase Traffic To Your Web Site?
2005 By Charlie Cook

You built a web site to create a surge of inquiries and new business,
but hardly anyone even drifts by, much less stays to learn about
your company. Given the time and money you've spent, you're
frustrated that your web site hasn't turned into a profit center overnight,
and you're inclined to dismiss its revenue-generating potential.

Don't! There are three excellent ways to bring people to your web site.

1. The Best Way to Attract Visitors
Unquestionably the best way to channel a flood of visitors to your
web site is to get it listed at the top of every search engine. If
prospects can find your web site in the first ten spots on Google,
Yahoo and MSN, you'll get plenty of visitors. Even a listing within
the top twenty will bring in a steady stream.

You know that search engine position depends on keywords and
the way they are used on your site. Search engines look at the
frequency of use on your page and number of links to relevant pages.

If you've ever worked with the site code yourself to try to get to a
top position in the search engines, you know that it is not obvious
how to succeed at this. The experts (and many who claim to be
search engine specialists are not expert) charge $12,000 to
$30,000 and up annually, per site, to achieve and maintain top
search engine positions.

Thanks to top placements for several keywords, my site attracts
over 35,000 unique visitors each month. You or someone in your
firm can achieve this, too.

Don't have the time to do your own search engine positioning or
a budget of $12 to 30 thousand dollars for the task? Write me and
I'll refer you to a reputable firm that can help you.

2. The 2nd Best Way to Attract Web Site Visitors
Top search engine positions make a big difference, but if you don't
want to invest the time or money to put your site at the top of the
search engines, there is a virtually no-cost technique you can
use to bring in qualified prospects.

Thousands of online ezines and newsletters are hungry for content,
and your prospects are always looking for ideas that will improve
their businesses or their lives. Write short articles with ideas and
information that your target market can use, send it to the ezines,
and links from those back to your site will bring hundreds or
thousands of prospects right to your 'door'.

One article I sent out last December, 'What Santa Knows About
Marketing' was picked up by over a thousand ezines, newsletters
and web sites, and is still listed ten months later.

3. The 3rd Best Way to Attract Web Site Visitors
I love Google Ads and you should, too. They are simple to set up,
you pay only when people click on your ads, and you can set
daily budget limits. They look like the easiest way to attract
qualified leads to your web site. Why aren't they the number one
way to attract web site visitors? Because making Google Ads
profitable is more complex than it first appears.

Have you tried Google Ads? What were your results?

Lots of companies use Google Ads, but few can justify the cost
based on the sales generated. It turns out that to make your
Google Ads pay for themselves, you need to pay careful attention
to keyword selection, the wording of your ad, and the layout,
wording, and links on the page that people are sent to from the ad.

Given the challenge and the cost associated with search engine
positioning, and depending on your particular product or service,
Google Ads may be the best way to attract visitors. Use the
approach outlined above to put them to work for your business.


------------------------------------------------------------------
About the Author:
2005© In Mind Communications, LLC. All rights reserved.
The author, Marketing Coach, Charlie Cook, helps independent
professionals and small business owners attract more clients and
be more successful. Sign up for the Free Marketing eBook,
'7 Steps to get more clients and grow your business', full of
practical marketing tips you can use at:
Marketing Plans for Small Business





********** Additional References **********


Site Build It - the only all-in-one site-brainstorming-building-hosting-and-marketing system.

Create Your First Business Web Site in 10 days! - video enhanced system for complete beginners to launch a business web site.

65 Instant Web Design Answers! - answers those "how do I do that?" type questions with edge-cutting web design tips and tricks.

Simple PHP - easy guide teachs how and why you should add PHP to your web site.

Affiliate Armor - protection for affiliate links against bypass and lost commissions.

Java Scripts Magic - advanced web page design with easy copy and paste codes for those who want to skip all the HTML techie talk.

Absolute Beginners Guide to CGI - step-by-step guide to learning the basics of CGI scripting.

XSitePro - an easy way to create a stream of income-generating web sites in minutes.

MateMedia - puts your business on the web in 4 steps with affordable hosting plans.

Easy Site Magic - adds special features to your web site / free report: "23 Tips to Get Repeat Visitors to Your Site, Build Your Subscriber List and Turn More "Browsers" into Paying Customers".



Best wishes for your online success!

Stan Smith




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First Ventures, 6 Winsome Lea, Falmouth, ME 04105
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