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==> Developing A Web Site


" 10 Tips for Designing an Ecommerce Web Site "



This article may be reprinted in your ezine or on your site in its
entirety so long as the author's credits and all links remain intact.


10 Tips for Designing an Ecommerce Web Site
By June Campbell

Want to sell your goods directly from your site?
Here are 10 tips:

10. Design for your target market. Find out who your potential
customers are and why they come to your site (i.e. where they
are on the consumption cycle.)

9. Identify your objectives for the site and introduce content
accordingly. One Internet marketer tells the story of erroneously
marketing an automotive book as an aid to car repair then discovered
that the real market for his publication was buyers of new cars.

8. Be cautious about using offline marketing material on the Web.
Print material often does not lend itself to Web content and
usually needs to be modified.

7. Engage the viewer with dynamic environments. Allow the customer to experience the site - not just view it. Chat features, forums, solicited feedback, and database delivery of custom content go a long way.

6. Provide good navigational structure, including search
capabilities for larger sites. Viewers enter your site at various
webpages - they should be able to navigate easily no matter where
the place of entry. Your sales area should be FRE*E of links to
other Internet sites. Why encourage customers to leave when
you've worked so hard to attract them?

5. Test the interface. A Website interface should enhance the
user's goals, not distract from them. Strive to meld site components
(i.e. graphics, text, sound, etc.) to create a unique atmosphere
and identity.

4. Design with usability in mind and abide by basic design
principles. Utilize white space (less is more), fonts that are easily
read, pleasing color schemes, universally understood symbols,
and backgrounds that don't distract from the message.

3. Write for the Web. Write in the second person. (i.e. You will
appreciate our new product because ...). Keep sentences short and
no more than 3-4 sentences per paragraph. Make use of hyperlinks
and interactivity unless doing so would take visitors away from
your sales area.

Remember also that your visitors will be situated in other parts of
the world, and they may not understand jargon or North American
slang.

Lastly, research shows that Web surfers detest the use of marketing
hype. Subtlety counts.

2. Give something away and reward visitors from coming to yoursite. Offer FRE*E information, articles, contests, industry news or personalized services.

1. And most importantly, always answer the question, "What's In It For Me." In other words, talk "Benefits" not "Features."
Sound familiar?


------------------------------------------------------------------
About the Author:
How to Write Business Plans, Business Proposals, JV Contracts,
More! No-cost ebook "Beginners Guide to Ecommerce".
Business Writing by Nightcats Multimedia Productions
www.nightcats.com





********** Additional References **********


Site Build It - the only all-in-one site-brainstorming-building-hosting-and-marketing system.

Create Your First Business Web Site in 10 days! - video enhanced system for complete beginners to launch a business web site.

65 Instant Web Design Answers! - answers those "how do I do that?" type questions with edge-cutting web design tips and tricks.

Simple PHP - easy guide teachs how and why you should add PHP to your web site.

Affiliate Armor - protection for affiliate links against bypass and lost commissions.

Java Scripts Magic - advanced web page design with easy copy and paste codes for those who want to skip all the HTML techie talk.

Absolute Beginners Guide to CGI - step-by-step guide to learning the basics of CGI scripting.

XSitePro - an easy way to create a stream of income-generating web sites in minutes.

MateMedia - puts your business on the web in 4 steps with affordable hosting plans.

Easy Site Magic - adds special features to your web site / free report: "23 Tips to Get Repeat Visitors to Your Site, Build Your Subscriber List and Turn More "Browsers" into Paying Customers".



Best wishes for your online success!

Stan Smith




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