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==> Developing A Web Site

" Black Hat SEO - What You Should Know "

This article may be reprinted in your ezine or on your site in its
entirety so long as the author's credits and all links remain intact.

Black Hat SEO - What You Should Know
Copyright 2006 Cari Haus

Like it or not, the search engine optimization (SEO) strategies
implemented by your webmaster may impact more than your
company’s keyword rankings. Black Hat SEO, as unethical search
engine optimization practices are generally called, can have negative
consequences for your company’s public image as well.

A relatively recent case in point would be the doorway pages utilized
by automaker BMW. Google penalized the BMW site for using
doorway pages, which trick search engines by showing them
different content than what is presented to users. BMW got a lot of
free publicity out of the deal, but probably not of the type they were
hoping for. BMW quickly removed the doorway pages from their site, and more than likely, someone behind the scenes got their hand
slapped too.

If your company is intent on building not only a brand, but a stellar
public image, the last activity you’ll want to engage in is Black Hat
SEO tactics. Although there are some gray areas, certain practices
are widely considered unethical and could tarnish one of your firm’s
most valuable assets, your company image.

Black Hat Techniques to Avoid

Building doorway pages into your site is forbidden with just about
every search engine. Doorway pages, which are really “fake” pages
or “spider food” that cater to search engine algorithms but are never
seen by users, have one primary goal: to trick search engines into
higher rankings. They should be avoided at all costs.

Placing invisible text on your site can also get you into trouble
with search engines. An example would be putting black text on a
black background on your site. This practice is also unethical.
Keyword packing or stuffing, which involves putting long lists of
keywords on your site without anything in the way of content, can
also get you banned from the search engines.

If your webmaster or SEO firm is engaging in any of these tactics,
beware. Your site could be penalized by the search engines for
these tactics, and any gains that result from them early on could
be more than offset by the cost of being de-indexed by the search
engines, not to mention the black eye that unethical practices
could give to your company.

Link farms and linking schemes with the primary intent of
manipulating search engine rankings, as opposed to providing
valuable content on the web, can also get your site dropped or
banned from Google. Google also has a very dim view of duplicate
content, which involves the promotion of two or more nearly
identical sites.

Black Hat SEO is simply not worth the risk. Your best choice will
always be to engage an SEO firm whose ethics reflect the stellar
image your company has or is striving to achieve.

About the Author:
Cari Haus retails Amish log furniture and log beds on the Internet
from her website, http://www.logcabinrustics.com/

********** Additional References **********

Site Build It - the only all-in-one site-brainstorming-building-hosting-and-marketing system.

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65 Instant Web Design Answers! - answers those "how do I do that?" type questions with edge-cutting web design tips and tricks.

Simple PHP - easy guide teachs how and why you should add PHP to your web site.

Affiliate Armor - protection for affiliate links against bypass and lost commissions.

Java Scripts Magic - advanced web page design with easy copy and paste codes for those who want to skip all the HTML techie talk.

Absolute Beginners Guide to CGI - step-by-step guide to learning the basics of CGI scripting.

XSitePro - an easy way to create a stream of income-generating web sites in minutes.

MateMedia - puts your business on the web in 4 steps with affordable hosting plans.

Easy Site Magic - adds special features to your web site / free report: "23 Tips to Get Repeat Visitors to Your Site, Build Your Subscriber List and Turn More "Browsers" into Paying Customers".

Best wishes for your online success!

Stan Smith

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First Ventures, 6 Winsome Lea, Falmouth, ME 04105
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