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My Own Ezine
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May 26, 2003 Issue 54
Terri Seymour, Publisher
http://www.myownezine.com
mailto:ter02@newnorth.net
© 2002 - 2003 All Rights Reserved
Worldwide
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In This Issue
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==> ScuttleButt
==> Site Seeing
==> 5 Ways To Get More Subscribers To Your Ezine
by Ken Hill
==> Fr~ebies For You
==> Business Resources & Helpers
==> Fr~e Ezines
==> Developing Tutorial Courses for Autoresponder
Delivery by Jill Black Copyright © 2001
==> Feedback
==> Quick Tips
==> Internet Resource of the Day
==> Potpourri - Little bit of everything!
==> Subscription Management & Contact Info
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This Week's ScuttleButt
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Hello %fullname%,
Welcome to My Own Ezine and thank you for subscribing.
The purpose of this ezine is to help you get started
with your own ezine as well as learn other aspects of
Internet marketing. I value all my subscribers and
welcome all opinions, comments and questions. Please
feel fr~e to contact me at mailto:ter02@newnorth.net
The MOE Trivia Challenge is back!
Be the first one to find the trivia and send in the
correct answer for a fr^ee feature ad in MOE.
Good Luck. ;-)
I am sending MOE out one day early this week because
we will be camping on Monday and Tuesday. I hope you
will have (or if you don't see this until Tuesday) did
have a safe and fun Memorial Day. ;-)
Thank you.
Terri Seymour
mailto:ter02@newnorth.net
My Own Ezine now goes out to over 2000 subscribers.
If you are interested in advertising with MOE, please
visit http://www.myownezine.com/advertising.shtml for
info or feel fr~e to email me: mailto:ter02@newnorth.net
If you know anyone who could benefit from this ezine,
please feel fr^ee to forward them a copy in its entirety.
Thank you.
Submit your ezine to http://www.myfavoriteezines.com
A new ezine directory by me and Sharon Iezzi.
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Send any email mailto:moe-mini-course@getresponse.com
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opp, product, etc in the MOE Home Business Directory.
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If you want the $25 lifetime listing, order n^ow!
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Site Seeing
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By placing sites in this section, I am not giving
my opinions either way on any of the above sites.
I publish these sites as a Thank you for subscribing.
Please use caution and check out all opportunities,
services and products.
Start Your Home-Based Watkins Business
Get all the details today!
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Healthy Home Life!
A research site for anyone interested in living well!
Enter the monthly drawing contest while there!
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We make working at home work for us!
We are Inspiring Parents. Let us Inspire you!
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The TimePrimers; we defy the myths of aging
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Please send your url along with a one or two line
description to be included in Site Seeing, to:
mailto:ter02@newnorth.net?subject=sites
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Guest Article
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5 Ways To Get More Subscribers To Your Ezine
by Ken Hill
1. Swap ads with other ezine publishers.
Swapping ads creates a win-win situation for you and the other
publisher as both of you will get highly targeted promotion of
your publications without spending any money.
When asking for an ad swap, personalize your email with that
publishers name, and state what your ezine is about, how many
subscribers you have, and how often you publish your ezine.
Swap ads for at least 3 issues in a row to maximize the number
of new subscriptions to your ezine as well as to see which
ezines are best to swap ads with.
If your ezine still has a relatively small subscriber base, you
can still trade ads with ezines with a much larger circulation,
by offering free ads, ebooks, promotional tools, software, or
anything else of value to even up the swap.
2. Pay for classified ads and sponsor ads in ezines.
People that are already actively reading an ezine that deals
with the topic yours does, will be very likely to be interested
in what your ezine has to offer, and want to subscribe to it.
When paying for advertising in another ezine, your ad is going
to be key in generating new subscriptions to your publication.
Start your ad off with an attention getting headline and stress
the benefits your future subscriber will receive by subscribing
to your publication.
Provide free bonuses to increase the number of people that
subscribe such as free ebooks or a free ad, and end your ad
with a call to action that directs your reader to click on your
subscription address and visit your website.
3. Give your future subscribers a taste of the valuable content
to be found in your ezine by writing articles.
Writing articles will supply you with a powerful way to reach
thousands and thousands of subscribers at no cost, and also
help you brand yourself as a trusted resource in your field of
expertise.
Because people that subscribe after reading your articles have
already proven to be interested in what you have to say,
writing articles will also increase the number of your
subscribers that read every issue of your publication.
This will give you more opportunities to market your products
to your subscribers and generate more sales.
After you've finished writing your article, post your article
on your site, to article directories and announcement lists,
and submit your articles to ezine publishers directly.
4. Submit your publication to ezine directories and
announcement lists.
Just like when placing a classified ad to promote your ezine,
when submitting your ezine to directories and announcement
lists, stress the benefits that your reader will get by
subscribing to your publication -- what makes your ezine
unique, a must read -- and spice up your offer by giving away
free bonuses for subscribing.
It's also a good idea to make up a list of keywords that people
would use to find your ezine, as some directories will ask for
this when you submit to them.
5. Promote your ezine in your signature file.
This is an often overlooked way to promote your ezine but can
yield a very good return.
Your sig file should include your name, your ezine's name, the
benefits of subscribing to your publication, any free bonuses
you are offering, and a call to action that tells your reader
how to subscribe to your ezine.
Keep your sig file to no more than 6 or 8 lines, and use your
sig file in all your outgoing mail as well as when posting your
advice to moderated discussion lists.
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Fr~ebies For You
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Business Resources & Helpers
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Fr~e Ezines
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Ezines are one of the best ways to obtain information
and resources for your business.
If you are interested in doing an ezine ad swap,
please email me at
mailto:ter02@newnorth.net?subject=ad_swap
Thank you.
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ATTRACTING SUCCESS NEWSLETTER
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"We're Gonna Rip!" an ezine for women with an attitude
Sometimes funny, sometimes serious, sometimes whatever
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Guest Article
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Developing Tutorial Courses for Autoresponder Delivery
by Jill Black Copyright © 2001
Developing tutorial courses to offer at your web site is an
excellent way to promote yourself, business and your web
site.
A good tutorial is one that is unique in some respect and
must contain valuable information or your readers will
unsubscribe.
There are thousands of free tutorials on how to create an
ezine, email marketing etc so brainstorm for something
unique that represents your site, your product, or a specific
skill you can teach people.
Always keep in mind that the aim of any tutorial course is
to teach, inform and provide quality information of interest
for your target audience through the sharing of your knowledge
on subjects you are familiar with.
These courses *can* be invaluable for pre-selling your readers
on your products if they are done right...
Developing your course
Decide on your subject then create a lesson plan.
Begin by making a list of topics and then depending on
the number of topics separate each into your individual
course lessons.
For example: five topics become five lessons, ten
topics ten lessons and so on.
Follow the same format for each lesson using plenty
of white space to make it easy for people to go back
and find information they may like to review again.
In the first lesson outline the course contents and what
they can hope to learn during the course of your lessons.
Give each lesson a number.
Give each lesson a title.
Then follow with the actual lesson.
Throughout your course you can refer to your product/s
and how it can help solve a problem within the context
of the topic under discussion. Never however, use your
course for the blatant advertising of your products and
services or it will be a quick click on the un-subscribe
button.
At the end of each lesson give highlights of what to
expect in the next lesson. Keep it interesting so
subscribers will look forward to the arrival of the
next installment.
Once you have completed your written course the next
step is to sign up for a follow-up auto-responder
capable of delivering your lessons at pre-determined
intervals. This can be every day, or perhaps every
second day for as many days required.
Auto-responders are available from
http://getresponse.com (free)
http://aweber.com
Follow the instructions given when you sign up. Do a trial
test to ensure that the delivery options are set correctly.
Next place your course information on your web site with
your course description and the mailto: link to your
auto-responder.
After mastering this type of auto-responder course consider
providing workshops via email or...
Self-learning training courses delivered via email.
These courses are structured the same way as offline
correspondence courses and tend to do well year in and
year out as the market for the course information always
constantly replenishes itself.
Self-learning training courses require structured lesson
plans, a course outline and set objectives for the knowledge
the student can expect to gain from the course. Often this
type of course includes a self-knowledge quiz at the end of
each lesson for self-evaluation purposes by the student of
how well they have understood of the current lessons content.
Popular topics include
Business and money making courses
Public Speaking courses
Language courses
Salesmanship courses
Writing courses
Interior Decorating courses
Inspiration and self-improvement courses
Computer Programming
Stress Management courses
Massage courses
Astrology courses
"How to"... Just about anything that can be adapted for
delivery via auto-responder that will provide people with
the information and knowledge they are seeking.
Develop a prospectus for interested students to download
(PDF format gives a more professional look) then create a
course outline and sign-up enrollment form page at your web
site.
Set your auto-responder to automatically deliver lesson
installments to each of your paying students at weekly or
fortnightly intervals.
Note: Training courses contain no advertising for products
or services ... they are the product.
Many "how to" ebooks can be adapted or broken down into course
lessons and presented in this way providing another source of
income or to be sold offline via direct mail.
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Jill maintains a web site "Net Writing and e-Publishing
Success" offering resources and information for home business
writers and self-publishers at:
http://www.netwrite-publish.com
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Feedback
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Please send your feedback, thoughts, comments or
questions to mailto:ter02@newnorth.net?subject=feedback
Thank you
~*~*~*~*~
Your recent article, "I'm out of ideas, now what" was
awesome.
I was just going through one of those periods where
you can't come up with good article topics, and along
came your article.
I've started work on five different articles after
following your tips and techniques. Three of them are
almost done.
Just wanted to say thanks!
All the best,
fabman
http://www.fabmansecrets.com
~*~*~*~*~
I love what you are doing! I was looking for a way to
create an ezine for my business. This is exactly what
I was looking for. I want to get started. I plan to
take your free mini course. I will also go through your
site for more info on your services.
Thank you so much.
Sherry
Serenity Retreats
http://www.serenityretreats.com
~*~*~*~*~
I just wanted to tell you that your advise on writing
the articles are wonderful, I had never thought of it
before I read all of your suggestions and I will
definitely give it a try. Thank you very much for
input into this group.
Cindy Freeman
~*~*~*~*~
Thank you so much for letting me place you on
my site. It means a lot to me because your credibility
online is notorious. (I mean that in the nicest way).
Linda
http://www.affordablebelowcostads.com
~*~*~*~*~
Thank you all for the wonderful feedback. I do
appreciate it! ;-)
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Quick and Easy Promotion Tips
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Send in your quick tips for publication. Please
include your 3 or 4 line resource box. Send to:
mailto:ter02@newnorth.net?subject=tips
Write a fr^ee ebook with tips and ideas for a gift
or incentive. Use a series of articles by you or other
authors. Submit it to ebook directories. The trickle
will spread into a big marketing wave! For more
info on writing an ebook send any email to:
mailto:ebooksforeveryone@getresponse.com
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AOL users click here
What two Julies won best actress Oscars for 1964 and
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Thank you.
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Potpourri
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He who takes a stand is sometimes wrong, but he who
fails to take a stand is always wrong. - Anonymous
Memorial Day
http://www.usmemorialday.org/
Try this Riddle! Think about it.......
http://www.freefunpages.com/1/riddle.htm
***Today's Teaser and Puzzle***
A farmer dies and leaves his seventeen cows to his
three sons with the following provision;
The eldest son is to receive 1/2
The second son is to receive 1/3
The youngest son is to receive 1/9
How is the will settled?
Solution can be found at....
http://www.afunzone.com/May2003.html
Click Here
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Subscription Management
=================================================
Subscriptions to this weekly e-zine are fr~e.
To receive this newsletter:
Send a blank email to
mailto:subscribe@myownezine.com
To not receive this newsletter:
Send blank email to
mailto:unsubscribe@myownezine.com
================================================
Contact Information
================================================
Terri Seymour
Publisher, My Own Ezine
mailto:ter02@newnorth.net
5461 Fern St.
Newald, WI 54511
================================================
Although we believe our advertisers to be honest
in their business practices, we cannot be held liable
for the products or services by promoted by our
sponsors. Please take the time to check out all
business opportunities and offers.
================================================
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