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About the Owner

Tips For Doing Business Online

If you are just starting your own ezine, remember to include quality content that your subscribers will find useful. You could include articles written by you (or your agent), articles authorized for reprint, or Private Label Articles you have acquired. If you use PLR articles, be sure to edit them with your own words to avoid duplication on the Web. Here are some of the articles that have appeared in "MOE"..

10 Ways To Survive In A Soured Economy

Today Americans in the United States are exercising their
right and responsibility to choose their political leadership
for the next four years. Please join them and vote.

Our nation's economy is ailing and your choice of political
leadership may well determine how quickly it recovers. In
casting my vote (via absentee balloting), an often used
saying about success came to mind. It applies equally
well to both internet marketing and political leadership.
"If you continue to do what you have always done, you will
continue to get what you have always gotten."

Until things improve, hear are some tips to help your
business to weather the economic storms that lie ahead:

1. Sell more back end products to your existing customer
base. You have already created rapport and trust with them
and proved your credibility to them.

2. Make it a practice to up sell to new and existing
customers. After they decide to one product, offer
them another product.

3. Cross promote your products and services with other
businesses that aren't in competition with you. You will
reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You
can expand your product line and target other profitable
markets at a lower cost.

5. Start an affiliate program for your business. You will be
able to spend less p.rofits on risky advertising and spend
more money on guaranteed sales.

6. Trade advertising with other businesses to reduce your
expenses. You could trade ezine ads, banners ads, links,
print ads, etc.

7. Out source part of your workload. This can reduce your
taxes and the c.osts related to employees, equipment and
expansion of your business.

8. Add low c.ost bonuses to your offers that have a high
perceived value. It could be ebooks, members only sites,
consulting, e-reports, etc.

9. Use viral marketing to promote your business on the
internet. Give away f.ree stuff with your a.d copy included
on the f.ree stuff and allow others to give it away also.

10. And, follow up with all your prospects. You can use
a f.ree ezine, a follow-up autoresponder, an update or
reminder list, etc.

Smart Ways To End Your Ad Copy and Get More Orders

If you want more sales from your ezine ads, sharpen your
ad copy and end it with powerful, order-pulling endings.

You could end your ad copy by telling people what will
happen if they buy your product. Use your most powerful
benefit as the example.

Or, end it by telling people what will happen if they don't
buy your product. Use a problem that they won't be able
to solve without it.

Try ending your ad copy with a question that they will
always say yes to. Then, they will be in a "yes" frame of
mind when you ask them to order.

Or, end your copy with a short review of your whole ad.
Repeat all the major benefits and features they will receive.

Or, end with a deadline. Tell your readers your offer is a
limited time offer and they need to order by a specific date.

You could end your ad copy with a powerful guarantee.
Give them a lifetime or triple your money back guarantee.

Or, end your copy with a testimonial. Use one or two
customer testimonials. Be certain that they are believable
and include specific results from using your product.

End your copy with a free bonus. When you offer them
a bonus, it increases the product's perceived value.

Or, you could end your copy with a discounted price.
Just list your regular price and then offer to discount
the original price if the order is placed immediately.

Finally, you could end your ad copy by offering a free
sample or trial of your product. If your ad didn't convince
them to buy, maybe a free sample or trial will.

Generate Viable Leads At Little Or No Cost

To promote your product or service, you must reach your
niche markets through viable leads. And, a website can be
a potent way for generating these leads at little or no cost
to the site owner. Here are some tips on generating leads:

Recruit subscribers to your own newsletter by publishing
the sign-up box on your website. Newsletters keep your
name and brand current in a buyer’s mind. Content-rich
mailings improve the likelihood that subscribers will keep
your material beyond the first reading, thus increasing
exposure to your product or service and ensuring that your
website's address is readily available.

When a new product is launched, send an email to the
subscribers to your newsletter to let potential buyers know
that something new is available. Include active links to the
appropriate website to make purchasing more convenient.

Create a landing page with details about new products
or services prior to their launch date. Send an email to
your distribution list to announce the item and include
a link to the landing page. On the landing page, create a
sign-up box for visitors to request more information about
the new products or to request notification of their
availability. Sign-ups from the landing page will give you a
ready-made list of potential buyers. It can also save you
time and money by showing how much interest there is in
what you're selling. If only a few visitors sign up, this may
signal that you may want to reconsider promoting that
particular product or service.

Increase sign-ups to your newsletter (ezine) by offering a
freebie, such as a product sample, free service, special
report, ebook, or software. Or, offer a discount on the
subscriber’s next purchase as an incentive to sign up now.
Creating a sense of urgency motivates the buyer to act
immediately and decreases the odds that the mailing will
be put aside and forgotten.

Search for, join and post to those online communities and
discussion groups that are frequented by the demographic
segment most likely to purchase your product. This tactic
offers two benefits. First, it helps you track the needs and
trends of potential buyers. Armed with this information,
you can make timely changes to your website or product
offering. Second, posting regularly, with your website URL
in the email signature, serves as a built-in marketing tool
for your website and the sign-up box to generate leads.

Conversion of subscribers, or leads, to buyers usually
takes several contacts. Autoresponders are an efficient
way to contact interested people immediately and on a
regular basis. You can subscribe to a service, usually for
a monthly fee. A popular service is Aweber's service:
Or, you can buy and install software on your computer or website.

When individuals subscribe to your newsletter or ask for
more information on a topic or product, the Autoresponder
automatically sends a message to their email account.
Thereafter, regular emails are sent on an incremental,
predetermined basis to produce the multiple contacts
necessary to convert the recipient to buyer status.

When you apply these tips, you will begin to significantly
increase traffic to your website and generate viable leads
using tools that you already have in place.

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