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If you are just starting your own ezine, remember to include quality content that your subscribers will find useful. You could include articles written by you (or your agent), articles authorized for reprint, or Private Label Articles you have acquired. If you use PLR articles, be sure to edit them with your own words to avoid duplication on the Web. The articles below have appeared in the bi-weekly ezine, "MOE". New ones appear regularly every two weeks. If you do not want to miss a tip, subscribe to our bi-weekly ezine now. 10 Ways To Survive In A Soured Economy Today Americans in the United States are exercising their right and responsibility to choose their political leadership for the next four years. Please join them and vote. Our nation's economy is ailing and your choice of political leadership may well determine how quickly it recovers. In casting my vote (via absentee balloting), an often used saying about success came to mind. It applies equally well to both internet marketing and political leadership. "If you continue to do what you have always done, you will continue to get what you have always gotten." Until things improve, hear are some tips to help your business to weather the economic storms that lie ahead: 1. Sell more back end products to your existing customer base. You have already created rapport and trust with them and proved your credibility to them. 2. Make it a practice to up sell to new and existing customers. After they decide to b.uy one product, offer them another product. 3. Cross promote your products and services with other businesses that aren't in competition with you. You will reach a wider audience at less cost. 4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost. 5. Start an affiliate program for your business. You will be able to spend less p.rofits on risky advertising and spend more money on guaranteed sales. 6. Trade advertising with other businesses to reduce your expenses. You could trade ezine ads, banners ads, links, print ads, etc. 7. Out source part of your workload. This can reduce your taxes and the c.osts related to employees, equipment and expansion of your business. 8. Add low c.ost bonuses to your offers that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc. 9. Use viral marketing to promote your business on the internet. Give away f.ree stuff with your a.d copy included on the f.ree stuff and allow others to give it away also. 10. And, follow up with all your prospects. You can use a f.ree ezine, a follow-up autoresponder, an update or reminder list, etc. Smart Ways To End Your Ad Copy and Get More Orders If you want more sales from your ezine ads, sharpen your ad copy and end it with powerful, order-pulling endings. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. Or, end it by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it. Try ending your ad copy with a question that they will always say yes to. Then, they will be in a "yes" frame of mind when you ask them to order. Or, end your copy with a short review of your whole ad. Repeat all the major benefits and features they will receive. Or, end with a deadline. Tell your readers your offer is a limited time offer and they need to order by a specific date. You could end your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee. Or, end your copy with a testimonial. Use one or two customer testimonials. Be certain that they are believable and include specific results from using your product. End your copy with a free bonus. When you offer them a bonus, it increases the product's perceived value. Or, you could end your copy with a discounted price. Just list your regular price and then offer to discount the original price if the order is placed immediately. Finally, you could end your ad copy by offering a free sample or trial of your product. If your ad didn't convince them to buy, maybe a free sample or trial will. Generate Viable Leads At Little Or No Cost To promote your product or service, you must reach your niche markets through viable leads. And, a website can be a potent way for generating these leads at little or no cost to the site owner. Here are some tips on generating leads: Recruit subscribers to your own newsletter by publishing the sign-up box on your website. Newsletters keep your name and brand current in a buyer’s mind. Content-rich mailings improve the likelihood that subscribers will keep your material beyond the first reading, thus increasing exposure to your product or service and ensuring that your website's address is readily available. When a new product is launched, send an email to the subscribers to your newsletter to let potential buyers know that something new is available. Include active links to the appropriate website to make purchasing more convenient. Create a landing page with details about new products or services prior to their launch date. Send an email to your distribution list to announce the item and include a link to the landing page. On the landing page, create a sign-up box for visitors to request more information about the new products or to request notification of their availability. Sign-ups from the landing page will give you a ready-made list of potential buyers. It can also save you time and money by showing how much interest there is in what you're selling. If only a few visitors sign up, this may signal that you may want to reconsider promoting that particular product or service. Increase sign-ups to your newsletter (ezine) by offering a freebie, such as a product sample, free service, special report, ebook, or software. Or, offer a discount on the subscriber’s next purchase as an incentive to sign up now. Creating a sense of urgency motivates the buyer to act immediately and decreases the odds that the mailing will be put aside and forgotten. Search for, join and post to those online communities and discussion groups that are frequented by the demographic segment most likely to purchase your product. This tactic offers two benefits. First, it helps you track the needs and trends of potential buyers. Armed with this information, you can make timely changes to your website or product offering. Second, posting regularly, with your website URL in the email signature, serves as a built-in marketing tool for your website and the sign-up box to generate leads. Conversion of subscribers, or leads, to buyers usually takes several contacts. Autoresponders are an efficient way to contact interested people immediately and on a regular basis. You can subscribe to a service, usually for a monthly fee. I especially like Aweber's service: http://tinyurl.com/ywqq4f Or, you can buy and install software on your computer. Mailloop is such program and you can find it at: http://tinyurl.com/45gpp When individuals subscribe to your newsletter or ask for more information on a topic or product, the Autoresponder automatically sends a message to their email account. Thereafter, regular emails are sent on an incremental, predetermined basis to produce the multiple contacts necessary to convert the recipient to buyer status. When you apply these tips, you will begin to significantly increase traffic to your website and generate viable leads using tools that you already have in place. |