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If you are just starting your own ezine, remember to include quality content that your subscribers will find useful. You could include articles written by you (or your agent), articles authorized for reprint, or Private Label Articles you have acquired. If you use PLR articles, be sure to edit them with your own words to avoid duplication on the Web. The article below recently appeared in our bi-weekly ezine, "MOE", and will be replaced regularly with new articles. If you do not want to miss a tip, subscribe to our bi-weekly ezine now. Generate Viable Leads At Little Or No Cost To promote your product or service, you must reach your niche markets through viable leads. And, a website can be a potent way for generating these leads at little or no cost to the site owner. Here are some tips on generating leads: > Recruit subscribers to your own newsletter by publishing the sign-up box on your website. Newsletters keep your name and brand current in a buyer’s mind. Content-rich mailings improve the likelihood that subscribers will keep your material beyond the first reading, thus increasing exposure to your product or service and ensuring that your website's address is readily available. > When a new product is launched, send an email to the subscribers to your newsletter to let potential buyers know that something new is available. Include active links to the appropriate website to make purchasing more convenient. > Create a landing page with details about new products or services prior to their launch date. Send an email to your distribution list to announce the item and include a link to the landing page. On the landing page, create a sign-up box for visitors to request more information about the new products or to request notification of their availability. Sign-ups from the landing page will give you a ready-made list of potential buyers. It can also save you time and money by showing how much interest there is in what you're selling. If only a few visitors sign up, this may signal that you may want to reconsider promoting that particular product or service. > Increase sign-ups to your newsletter (ezine) by offering a freebie, such as a product sample, free service, special report, ebook, or software. Or, offer a discount on the subscriber’s next purchase as an incentive to sign up now. Creating a sense of urgency motivates the buyer to act immediately and decreases the odds that the mailing will be put aside and forgotten. > Search for, join and post to those online communities and discussion groups that are frequented by the demographic segment most likely to purchase your product. This tactic offers two benefits. First, it helps you track the needs and trends of potential buyers. Armed with this information, you can make timely changes to your website or product offering. Second, posting regularly, with your website URL in the email signature, serves as a built-in marketing tool for your website and the sign-up box to generate leads. > Conversion of subscribers, or leads, to buyers usually takes several contacts. Autoresponders are an efficient way to contact interested people immediately and on a regular basis. You can subscribe to a service, usually for a monthly fee. I especially like Aweber's service: http://tinyurl.com/ywqq4f Or, you can buy and install software on your computer. Mailloop is such program and you can find it at: http://tinyurl.com/45gpp When individuals subscribe to your newsletter or ask for more information on a topic or product, the Autoresponder automatically sends a message to their email account. Thereafter, regular emails are sent on an incremental, predetermined basis to produce the multiple contacts necessary to convert the recipient to buyer status. When you apply these tips, you will begin to significantly increase traffic to your website and generate viable leads using tools that you already have in place. |